IHG to Launch voco Muscat Al Mouj in Q4 2025, Marking Brand’s Debut in Oman’s Luxury Hospitality Sector
Muscat, Oman — IHG Hotels & Resorts has announced the forthcoming debut of its premium voco brand in the Sultanate of Oman, marking a major milestone in the country’s evolving hospitality landscape. Scheduled to open in the fourth quarter of 2025, voco Muscat Al Mouj will become the first voco property in Oman, underscoring IHG’s commitment to expanding its portfolio in the Middle East while supporting the Sultanate’s economic diversification goals under Oman Vision 2040.
This new luxury hotel is the result of a strategic management agreement between IHG and Golden Group Holding, a local developer with deep roots in Oman’s real estate and hospitality sector. The property will be located in the prestigious Al Mouj district—an upscale coastal neighborhood known for its vibrant marina, international golf course, and exclusive residential and retail offerings. Just minutes from Muscat International Airport, the voco Muscat Al Mouj will serve both leisure travelers and business guests with effortless access to the capital’s cultural, commercial, and governmental hubs.
Al Mouj Muscat: A Destination Within a Destination
Al Mouj Muscat, one of the capital’s most desirable urban developments, has rapidly emerged as a lifestyle destination. With its pristine beachfront, picturesque marina, and cosmopolitan ambience, it offers an ideal setting for IHG’s stylish voco brand. Guests will be steps away from top-tier attractions including The Walk at Al Mouj, the Greg Norman-designed golf course, and culinary venues that reflect the city’s international flair.
This setting will make voco Muscat Al Mouj a preferred stay for global travelers seeking a blend of luxury, convenience, and local flavor.
voco: IHG’s Fastest-Growing Premium Brand
Launched in 2018, voco has swiftly gained global recognition for combining upscale hotel design with warm, unstuffy service. The brand has opened over 100 properties worldwide, with another 95+ in development across the Middle East, Asia, Africa, and Europe. voco properties are known for their locally inspired interiors, sustainable design touches, and a guest experience that balances comfort with individuality.
voco Muscat Al Mouj will reflect the brand’s signature elements—charming welcomes, restful sleep experiences, and vibrant social spaces—tailored with Omani hospitality and flair. Its interior design will blend modern aesthetics with traditional influences, offering guests a sophisticated yet relaxed environment.
Amenities to Match Every Stay Style
The new hotel will feature 251 contemporary guest rooms and suites, many with panoramic views of the Arabian Sea and Al Mouj Marina. In-room amenities will include smart connectivity, ergonomic workspaces, and luxe bedding, ensuring both business and leisure travelers feel at ease.
Culinary offerings will span five distinctive venues, including:
- A stylish all-day dining restaurant
- A specialty fine-dining experience
- A lively lobby café and lounge
- Poolside refreshments and a signature rooftop bar
Guests seeking wellness and recreation will enjoy a state-of-the-art spa, fitness center, and an infinity pool overlooking the coast. For corporate travelers, voco Muscat Al Mouj will offer three versatile meeting spaces, ideal for business conferences, board meetings, or private gatherings.
Additional conveniences will include ample parking, a dedicated business center, and grooming facilities such as an in-house barber shop—adding a local twist to international service standards.
Supporting Oman Vision 2040
The launch of voco Muscat Al Mouj aligns closely with Oman Vision 2040, the country’s long-term blueprint for sustainable development, economic diversification, and global competitiveness. A core pillar of this vision is the growth of the tourism and hospitality sector, aiming to attract 11 million annual visitors by 2040 and create thousands of new jobs across service industries.
By introducing the voco brand to Muscat, IHG and its partners are supporting national efforts to elevate Oman’s global tourism appeal while delivering high-value hospitality experiences that resonate with modern travelers.
According to the Oman Ministry of Heritage and Tourism, the country’s hotel sector has recorded consistent growth in occupancy and international visitor numbers. New hotel openings such as voco Muscat Al Mouj are expected to further catalyze this momentum, particularly within high-potential districts like Al Mouj.
IHG’s Growing Presence in the Sultanate
IHG already operates several well-known brands in Oman, including InterContinental, Crowne Plaza, Holiday Inn, and the ultra-luxury Six Senses. With nine hotels currently in operation and three more under development, the addition of voco strengthens IHG’s diversified footprint across the Sultanate.
Haitham Mattar, Managing Director for IHG in the Middle East, Africa, and South West Asia, stated:
“We’re proud to collaborate with Golden Group Holding to bring the voco experience to Oman for the first time. The property will be an iconic address in Muscat and a shining example of our commitment to the region’s hospitality ambitions.”
A New Chapter for Oman’s Tourism
Set against the backdrop of Oman’s ambitious economic transformation, voco Muscat Al Mouj is poised to redefine luxury stays in the capital. Whether visitors are attending events like the Muscat International Desert Rally or indulging in a tranquil coastal getaway, the hotel offers an upscale, design-forward base for exploration.
With construction already underway, the hotel is expected to open in Q4 2025—just in time to serve the high season for Gulf and European travelers. As Muscat continues its rise as a premier regional destination, voco Muscat Al Mouj is set to become a cornerstone of the city’s high-end hospitality offering
For more travel news like this, keep reading Global Travel Wire
