In a strategic move poised to transform Oman’s tourism landscape, Oman Air has launched its new digital travel platform — Oman Air Holidays — in collaboration with TUI, one of the world’s leading tourism groups. Officially announced at a press conference in Muscat, the platform marks a major milestone in the national airline’s efforts to enrich travel experiences for both local and international tourists while strengthening Oman’s position on the global tourism map.
This landmark initiative forms part of Oman’s broader vision to enhance its tourism sector, aligned with Oman Vision 2040 and the national strategy for economic diversification.
A Vision to Connect the World to Oman — and Beyond
The core objective of Oman Air Holidays is to offer an integrated, user-friendly digital platform for travelers seeking unique holiday experiences across 20+ countries. Whether users are searching for a romantic beach escape, a cultural exploration of historical landmarks, or an adrenaline-fueled adventure, the platform caters to all preferences.
Designed to be more than a booking tool, Oman Air Holidays empowers Omanis to explore the world — and invites global travelers to experience the stunning beauty of Oman. From the ancient forts of Nizwa and the peaks of Jebel Akhdar to the pristine beaches of Salalah and vibrant souks of Muscat, the Sultanate’s rich heritage and scenic diversity are now more accessible than ever.
Supporting Oman’s National Tourism Goals
The launch of this platform is not just a corporate milestone but a strategic contribution to Oman’s national tourism ambitions. According to the Ministry of Heritage and Tourism, the Sultanate aims to welcome over 11 million visitors by 2040 — and digital innovation plays a pivotal role in that growth.
To align with this goal, Oman Air is also promoting a unique stopover program in partnership with Visit Oman, enabling transit travelers to enjoy short stays and explore Oman’s cultural and natural highlights. These efforts are bolstered by enhanced international connectivity, including new routes to Amsterdam and Rome, providing easier access to Oman from Europe.
Integration with TUI: Combining Expertise with Innovation
The partnership with TUI Group brings industry-leading know-how and global reach to Oman Air Holidays. TUI’s extensive background in organizing high-quality travel experiences ensures the platform delivers premium service and curated travel packages. Travelers can customize trips with bundled options including flights, hotels, local excursions, and cultural experiences — all in a few clicks.
By combining Oman Air’s regional strength with TUI’s international tourism acumen, the platform elevates Oman’s global presence as a must-visit destination.
Oneworld Alliance Membership: A Boost for International Tourism
In a move that further strengthens Oman Air’s global positioning, the airline officially joined the Oneworld Alliance in June 2025. Membership in this prestigious alliance expands Oman Air’s global network to over 170 countries and territories, ensuring seamless travel experiences, improved connectivity, and increased loyalty benefits for frequent flyers.
This strategic alignment not only simplifies travel logistics for inbound tourists but also significantly improves the Sultanate’s visibility on the international tourism circuit.
Enhancing Customer Experience Through Technology
The user experience is at the heart of Oman Air Holidays. The platform offers a fully digital, mobile-friendly interface that allows users to explore destinations, compare packages, and book trips efficiently. Its intuitive design ensures that travelers — whether booking a honeymoon, family trip, or solo adventure — find tailored experiences that match their expectations.
It also enhances Oman Air’s service offerings, providing added value to customers who now have access to comprehensive travel planning through one integrated system.
Driving Oman’s Future as a Tourism Powerhouse
The launch of Oman Air Holidays is a cornerstone in Oman Air’s strategic transformation and the Sultanate’s ambition to become a premier travel destination in the Gulf and beyond. With a focus on sustainable tourism, cultural preservation, and international outreach, Oman is rapidly emerging as a beacon of authentic travel in the Middle East.
As the global tourism industry continues to rebound post-pandemic, Oman is well-positioned to capture a significant share of international travelers looking for unspoiled landscapes, rich traditions, and world-class hospitality.
📌 Final Thoughts
By investing in cutting-edge digital infrastructure and forming world-class partnerships, Oman Air is not only expanding its service footprint bt also contributing significantly to national economic growth and cultural diplomacy. Oman Air Holidays represents more than just a travel platform — it is a bridge connecting Oman’s rich past with its ambitious, globally connected future.
For more travel news like this, keep reading Global Travel Wire
