In a bold move to strengthen its tourism infrastructure and boost visitor satisfaction, the South Korean government has initiated a comprehensive 100-day crackdown on illegal taxi practices across Seoul. With international tourist arrivals climbing sharply in 2025, this initiative is designed to tackle mounting complaints regarding overcharging, ride refusals, and deceptive practices by taxi drivers, particularly targeting foreign visitors.
Launched on August 6, 2025, by the Seoul Metropolitan Government, the campaign targets high-density tourist areas including Myeong-dong, Gwanghwamun, Dongdaemun, Incheon International Airport, and Gimpo Airport—locations that have historically received the highest volume of tourist grievances.
A Response to Rising Tourism and Misconduct
As South Korea sees a significant rebound in tourism post-pandemic, authorities are under increasing pressure to ensure that the visitor experience aligns with global hospitality standards. The Ministry of Culture, Sports and Tourism recently reported that over 8.3 million foreign tourists visited South Korea in the first half of 2025, with Seoul being the top destination.
This tourism surge, while economically beneficial, has placed strain on city services, particularly transportation. Complaints of illegal taxi activities—including charging above-meter fares, refusing short-distance rides, taking unnecessary detours, and demanding cash tips—have increased notably.
According to Seoul’s Transportation Department, 139 cases of taxi overcharging and 109 ride refusals were recorded near major airports in the first six months of the year alone. Officials believe the actual number is significantly higher due to underreporting by tourists.
Crackdown Measures: Prevention Over Punishment
The operation involves deploying plainclothes inspectors, multilingual civil servants, and surveillance teams to monitor hotspots during peak tourist hours—especially at night, when misconduct peaks. Drivers caught violating laws will face stiff penalties, including fines, license suspension, and possible criminal prosecution.
“This campaign is not just about catching offenders; it’s about changing the culture of service,” said Yeo Jang-kwon, Director of the Seoul Metropolitan Government’s Transportation Bureau. “Our goal is to improve tourist satisfaction, enhance public trust, and ensure Seoul remains a world-class destination.”
What Tourists Should Know About Seoul Taxi Fares
To protect themselves, visitors are encouraged to familiarize themselves with Seoul’s taxi fare system:
- Base fare (standard taxi): ₩4,800 (approx. $4.50) for the first 1.6 kilometers
- Per 131 meters after: ₩100
- Nighttime base fare (late hours): ₩5,800 to ₩6,700, depending on time
Tourists should always verify that the taximeter is active and avoid unlicensed taxis, which often wait near hotels or busy districts. Legal taxis in Seoul are required to display their license number, driver ID, and fare breakdown in both Korean and English.
Reporting Taxi Scams Made Easy
To empower visitors, multilingual reporting tools are now available at Incheon and Gimpo Airports and in central tourist areas. Small cards in English, Chinese, and Japanese feature QR codes linking to mobile-friendly complaint forms. Tourists can report incidents anonymously by uploading:
- Taxi license plate numbers
- Driver photos (if safe to take)
- Screenshots or photos of fare meters and receipts
Reported violations are investigated promptly, and action is typically taken within days. Visitors can also dial 120 (Dasan Call Center) for live assistance in multiple languages, including English and Mandarin.
Geo-Targeted Tourism Reforms Across Seoul
The crackdown is part of a larger reform plan by the Korea Tourism Organization (KTO) and Seoul Tourism Organization (STO) aimed at optimizing visitor experience. Other ongoing reforms include:
- Multilingual smart kiosks at major attractions like Gyeongbokgung Palace and Namdaemun Market
- Expanded contactless payment options for foreign cards and e-wallets
- Digital tourism maps updated daily with real-time transit and event info
- Tourist police patrols operating in areas such as Itaewon and Hongdae
Geo-tagging support is also being implemented to track violation hotspots and ensure law enforcement is always where tourists need them most.
Protecting South Korea’s Global Image
With stiff competition from neighboring travel hubs like Japan, Thailand, and Vietnam, South Korea recognizes the importance of soft power and reputation in tourism. While cultural exports like K-pop and Korean cuisine have drawn record numbers of visitors, officials say that infrastructure and service must now match that appeal.
“We are entering a new era where tourists are not only looking for Instagrammable moments but also seamless, safe, and respectful experiences,” said a spokesperson from the Ministry of Culture. “Ensuring fair treatment from the moment they land is critical to our national image.”
Final Word: Seoul Welcomes You—With Fair Fare
As the 100-day campaign progresses, tourists can expect enhanced vigilance, friendlier service, and stronger accountability within Seoul’s taxi sector. South Korea’s message is clear: guests are not only welcome—they are protected.
If you’re planning a trip to Seoul, rest assured that the city is taking decisive steps to ensure your journey is both memorable and scam-free.
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