In a strategic move aimed at boosting its Meetings, Incentives, Conferences, and Exhibitions (MICE) appeal, ONYX Hospitality Group has launched its inaugural chain-wide MICE campaign—“ONYX Onward – Unlock Double Benefits That Matter Most”—spanning Thailand, Malaysia, Laos, and Sri Lanka. This timely initiative arms event planners with unprecedented flexibility and choice, reinforcing ONYX’s reputation as a key hospitality partner in the competitive regional MICE market.
Tailored Perks for Group Bookings
Valid for group bookings of at least ten paid room nights, the ONYX Onward offer empowers planners to select two from six distinct rewards. These include:
- A 5% rebate on the master bill, covering both room charges and banquet services.
- One complimentary room upgrade for every 15 paid rooms per night (up to three).
- A 15% discount at all ONYX dining venues.
- A one-time upgrade to a themed coffee break experience.
- Early check-in and late check-out privileges for the organizer’s room (up to three rooms).
- One complimentary room for every 15 paid rooms per night (up to three).
Such a flexible palette of choices is ideal for corporate off-sites, incentive tours, destination weddings, and group retreats—allowing planners to customize experiences based on budget, preferences, and event scale.
Participating Destinations and Venues
The promotion is available at select flagship properties across the ONYX portfolio:
- Thailand: Amari Bangkok, Amari Phuket, Oriental Residence Bangkok, OZO North Pattaya
- Malaysia: Amari SPICE Penang
- Laos: Amari Vang Vieng
- Sri Lanka: Amari Colombo
These venues offer a rich range of event spaces—from grand ballrooms and seaside resorts to urban sanctuaries—suitable for everything from expansive conferences to intimate gatherings.
Anchored Expansion and MICE Focus
This campaign aligns with ONYX’s broader strategy of rapid expansion and MICE focus. The group recently unveiled several new properties: Amari Colombo in Sri Lanka (opened December 2024), Amari Vientiane in Laos (opened March 2025), and Amari The Tide Bangsaen, Thailand (opened May 2025). These additions strengthen its presence in high-yield secondary city markets across Asia and diversify event offerings in beach, city, and riverside locations.
Existing venues such as Amari Bangkok, Amari Phuket, Amari Pattaya, and Amari Koh Samui further cement ONYX’s MICE readiness, offering world-class conferencing facilities and scenic backdrops.
Why ONYX Shines for Event Planners
ONYX Hospitality Group differentiates itself through:
- A versatile and expanding portfolio across Southeast Asia, under brands like Amari, OZO, Shama, and Oriental Residence.
- A flexible, tailor-made approach, allowing planners to choose perks that suit their event profile.
- Proven MICE expertise, with venues directly connected to convention centres and designed to support both large-scale and boutique events.
- A forward-thinking growth trajectory, backed by steady openings and a target to represent over 50 properties by 2025, with plans to reach 70 by 2028.
These strengths underscore ONYX’s commitment to delivering exceptional MICE experiences—from seamless coordination to memorable hospitality.
Campaign Validity & Key Details
Event planners must mention the code “ONYX ONWARD” when making inquiries to unlock the promotion. The offer is valid until 31 October 2025. Rewards must be redeemed within one year of booking, subject to availability, and exclude leisure-style group or batch bookings.
Summary
ONYX Hospitality Group’s “ONYX Onward” campaign signifies a decisive upgrade in MICE tourism offerings across Thailand, Malaysia, Laos, and Sri Lanka. By blending personalized rewards with an expanding, reputable property portfolio, ONYX delivers compelling reasons for organizations and planners seeking flexibility, value, and high-quality venues. Whether you’re organizing a corporate summit, incentive getaway, or an elegant destination wedding, ONYX’s chain-wide campaign raises the bar for regional MICE hospitality.
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