Vietnam has taken a strategic leap forward by welcoming a high-level business delegation from Hong Kong between August 5–7, 2025, aimed at deepening tourism development, expanding trade cooperation, and forging robust professional services partnerships. Spearheaded by the Hong Kong Trade Development Council (HKTDC), this mission signals a significant push to integrate Hong Kong’s renowned advisory capabilities into Vietnam’s rapidly evolving tourism sector.
Elevating Tourism Through Expertise
The delegation included 19 specialists in accounting, legal affairs, corporate finance, and consulting—fields vital to modernizing tourism infrastructure. As Vietnam positions itself as a leading ASEAN travel destination, these professional services are expected to underpin future developments such as integrated resorts, eco-tourism sites, and hospitality hubs. Strategic advisory support will help Vietnamese enterprises access funding, navigate global investment frameworks, and manage complex infrastructure planning with international best practices—enhancing both quality and sustainability.
Strengthening Economic Ties
Vietnam stands as Hong Kong’s sixth-largest trading partner globally and its second-largest within ASEAN—reflecting a steadily growing bilateral economic relationship. The delegation fostered fresh dialogue around investment and trade, especially in sectors intertwined with tourism and infrastructure development. These engagements offer a blueprint for leveraging Vietnam’s exploding inbound travel numbers alongside Hong Kong’s financial and professional strengths to mutual advantage.
Milestone Agreement: MoU Signed
A highlight of the visit was the signing of a landmark memorandum of understanding between Normsun Advisory Services Limited and the Institute of Trade and Economics of Vietnam. This agreement paves the way for structured collaboration in advisory services and joint initiatives—concrete steps toward a long-lasting partnership that bridges expertise with local implementation.
Engaging the Business Community
A well-attended seminar, co-hosted by HKTDC and the Vietnam Chamber of Commerce and Industry, attracted over 120 business delegates. Discussions underscored Hong Kong’s stature as a regional hub for risk management and cross-border advisory services. Vietnamese firms explored how partnerships with Hong Kong professionals can streamline international expansion, improve compliance, and enhance operational resilience—critical factors in the hospitality and tourism sectors.
A Broader Vision for Collaboration
This mission aligns with HKTDC’s broader “Hong Kong Professionals Plus” campaign—a cross-border initiative to promote the city’s professional services across ASEAN markets. By leveraging this platform, Vietnam stands to benefit from Hong Kong’s expertise in legal structuring, financial planning, and destination development. Simultaneously, Hong Kong firms gain access to Vietnam’s dynamic tourism economy and proactive government policies encouraging private infrastructure investment.
Tourism as a Catalyst for Growth
The timing could not be more opportune: Vietnam is witnessing a surge in tourist arrivals and ramping up investment incentives for infrastructure projects. With routes expanding, including resumed and new flights, and international interest rising, the advisory services offered by Hong Kong specialists are expected to accelerate high-impact projects—such as airport expansions, luxury hospitality developments, and sustainable tourism zones.
Shared Opportunities, Long-Term Impact
While Vietnam gains critical professional support, Hong Kong taps into one of ASEAN’s fastest-growing tourism markets. The mission lays the groundwork for ongoing collaboration—HKTDC plans to continue organizing similar delegations, workshops, and matchmaking events to keep tourism and allied sectors at the forefront of bilateral trade.
Building Trust and Actionable Outcomes
Beyond business meetings, the delegation’s agenda included discussions with government agencies and private stakeholders to tackle regulatory, policy, and execution challenges. This holistic approach increases the likelihood that today’s MoUs and conversations will evolve into operationalized projects with measurable tourism and economic impact.
Looking Ahead
Vietnam’s engagement with Hong Kong’s business network marks a pivotal moment in regional collaboration. By merging Vietnam’s rising tourism potential with Hong Kong’s advisory acumen, the two markets are poised to co-create world-class tourism offerings. This strategic partnership underscores how cross-border professional services can become engines for sustained, high-quality tourism growth and economic diversification across Southeast Asia.
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