Two of the world’s most prestigious cruise lines, Oceania Cruises and Regent Seven Seas Cruises, are setting a new standard for luxury at sea. In an exclusive partnership with Diamonds International, guests can now enjoy a premium retail experience while sailing through some of the world’s most breathtaking destinations.
The collaboration will launch aboard Oceania Allura, the newest addition to Oceania’s fleet, and debut on Regent Seven Seas Cruises’ Seven Seas Mariner following its multi-million-dollar refurbishment. The partnership blends leisure, adventure, and elegance, offering guests the chance to shop for world-class brands without leaving the ship.
An Elevated Shopping Destination at Sea
Diamonds International, known globally for fine jewelry, luxury timepieces, and designer accessories, will bring its renowned collections directly onboard. Passengers can expect to browse:
- Crown of Light® Diamonds – The signature 90-facet diamond, unmatched in brilliance.
- Breitling Swiss Watches – Making their first-ever appearance on Oceania Cruises.
- Ferragamo Handbags – Iconic Italian craftsmanship for the style-conscious traveler.
- Chanel & Dior Fragrances – Classic scents from two of the world’s most coveted brands.
- Italgem Steel Jewelry – Contemporary men’s designs with timeless appeal.
This retail expansion turns a luxury voyage into an opportunity for guests to take home a meaningful piece of their journey.
Sustainability on the High Seas
Recognizing the growing demand for eco-conscious travel, the partnership also highlights sustainable luxury brands.
- Fair Harbor – Coastal-inspired clothing made from recycled ocean plastics.
- Cariloha – Luxury linens crafted from sustainable bamboo, offering softness and eco-friendliness in one.
These brands reflect the cruise lines’ commitment to preserving the destinations they visit, from the crystal-clear waters of the Bahamas to the vibrant cultures of the Caribbean.
Oceania Allura and Seven Seas Mariner: Perfect Platforms for Luxury Retail
Oceania Allura will be the first to feature Diamonds International’s boutique, offering an immersive shopping experience as the ship sails to ports across the Caribbean and beyond. Later this year, the Seven Seas Mariner will unveil its newly designed retail space following a high-profile refurbishment.
With both ships known for their spacious accommodations, gourmet dining, and personalized service, the addition of high-end retail reinforces their status as leaders in luxury cruising.
Enhancing the Guest Experience
The onboard retail collection is curated with the discerning traveler in mind. Guests can:
- Browse fine jewelry and luxury watches between shore excursions.
- Enjoy personalized consultations for custom jewelry selections.
- Discover eco-friendly fashion while supporting sustainability.
- Purchase designer travel accessories, ensuring style from ship to shore.
This seamless integration of shopping and sailing ensures that the voyage itself becomes a destination.
Diamonds International’s Legacy in Luxury Tourism
Since its founding in 1988, Diamonds International has been a trusted name in upscale travel retail, serving millions of cruise passengers across the globe. Its reputation for craftsmanship, authenticity, and exclusive designs makes it a natural fit for Oceania and Regent’s clientele.
For over 35 years, the brand has played a key role in tourism economies throughout the Caribbean, providing travelers with lasting mementos of their journeys.
Boosting Tourism Economies in Cruise Destinations
While the partnership enhances the onboard experience, it also indirectly benefits port cities. Luxury shopping is a significant motivator for cruise travelers, and the presence of exclusive retail encourages passengers to spend more both onboard and ashore.
Destinations like Nassau, Great Stirrup Cay, and St. Thomas—where Diamonds International operates flagship stores—can expect increased visitor interest as cruise lines market the complete luxury experience.
Aligning with Trends in Global Travel
This collaboration taps into three major tourism trends:
- Experiential Travel – Offering more than sightseeing, guests can now combine luxury shopping with cultural exploration.
- Sustainable Tourism – Eco-conscious offerings like Fair Harbor and Cariloha align with the industry’s shift toward greener practices.
- Personalized Luxury – From custom diamond settings to exclusive fragrance collections, guests can tailor their purchases to reflect personal style.
Conclusion: Luxury, Style, and Sustainability at Sea
The partnership between Oceania Cruises, Regent Seven Seas Cruises, and Diamonds International marks a milestone in high-end cruise travel. Passengers can now immerse themselves in a retail experience that reflects the elegance of the voyage itself—whether it’s finding the perfect diamond, investing in a Swiss timepiece, or embracing sustainable fashion.
As cruise ships continue to evolve into floating luxury resorts, this alliance demonstrates how onboard experiences can rival those of world-class destinations. The result is a journey where every moment—from the panoramic ocean views to the treasures in the onboard boutique—offers guests the ultimate escape.
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