Emerging Travel Group (ETG), the powerhouse behind RateHawk, ZenHotels, and Roundtrip, is ushering in a new era of hotel connectivity across Southeast Asia. On August 14, 2025, the global travel tech company revealed a strategic partnership with InnGenius PMS, a leading cloud-based property management system. This alliance promises to significantly improve hotel distribution and booking efficiency, especially in Cambodia, Thailand, and Indonesia.
Under the new collaboration, the InnGenius PMS Channel Manager—already trusted by accommodations in regions from Turkey to the United States—will now link directly with ETG’s expansive ecosystem. This integration enables property operators to manage pricing, availability, promotions, and inventory from a single unified dashboard, helping reduce manual tasks and mitigate risks such as overbookings.
ETG’s network spans over 20 million bookings per month, supported by more than 20,000 corporate clients and a B2B booking backbone that connects over 100,000 travel professionals, agents, and partners across 190 markets. The partnership not only opens access to this global audience but also empowers InnGenius-enabled properties to expand their visibility effectively and scale operations smartly.
Simone Large, ETG’s Head of Direct Supply, emphasized the group’s strategic focus: “We aim to grow our direct supply inventory in high-demand regions where both leisure and business travel are booming. Markets like Thailand, Indonesia, Turkey, and the United States are key. By teaming up with InnGenius, we can onboard more properties in these regions and elevate their global reach.”
ETG’s inventory continues to impress. As of August 2025, the company manages 220,000 properties directly connected to its platforms—marking a remarkable 40% year-over-year growth. This bolstered supply, supported by 320+ suppliers, forms part of a broader network comprising 2.7 million accommodation options. In 2024 alone, ETG’s gross transaction value reached $3.7 billion, underscoring its robust financial performance and the rising demand for its technology-driven services.
Meanwhile, InnGenius PMS is celebrated for its cloud-based, feature-rich system that covers front-desk operations, housekeeping, rate management, POS, guest correspondence, and advanced analytics. Built with hospitality professionals in mind, it offers a user-friendly experience with no upfront costs—just transparent, reasonable monthly subscription fees.
By integrating InnGenius PMS with ETG’s platforms, hotels in Southeast Asia can enhance operational productivity and adopt more effective distribution strategies. This advancement arrives at a time when digital booking ecosystems are rapidly evolving, particularly within emerging tourism markets.
With tourism in Cambodia, Thailand, and Indonesia rebounding strongly post-pandemic, seamless connectivity has never been more critical. Travelers are demanding real-time booking accuracy, competitive pricing, and flexible options. Through this partnership, hotel operators can meet these needs by leveraging ETG’s global distribution channels while streamlining backend operations via InnGenius PMS.
In the long term, this collaboration promises mutual growth: ETG gains enriched regional listings, while InnGenius clients benefit from enhanced exposure and revenue opportunities. As ETG continues to expand its direct supplier relationships and deepen its technological infrastructure, the alliance lays a foundation for even more innovation in the hotel booking industry—especially within Asia’s dynamic tourism landscape.
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