In a groundbreaking step for international tourism and cultural diplomacy, China and Italy have brought their natural treasures—the Jiulong Waterfalls in Yunnan Province and the Serio Falls in Valbondione—together through an official twinning agreement. More than just scenic wonders, these waterfalls now serve as powerful symbols of friendship, sustainability, and cultural unity between the two nations.
The partnership, first announced in December 2020 during the 50th anniversary of China-Italy diplomatic relations, marked the beginning of a new chapter in global eco-tourism. By 2025, the collaboration celebrates its 5th anniversary, further cementing its role in promoting cross-border travel and sustainable development.
The Jiulong Waterfalls: Yunnan’s Crown Jewel
Located in Luoping County, Qujing City, the Jiulong Waterfalls (九龙瀑布群) are among China’s most picturesque natural attractions. The site features a chain of 10 cascading waterfalls surrounded by lush greenery, offering breathtaking views and a serene atmosphere for travelers. This scenic wonder has long been celebrated not just for its beauty but also for the rich cultural traditions of the Yi and Buyi ethnic groups in the region.
As part of the twinning initiative, Jiulong has become a cultural exchange hub, welcoming Italian tourist groups with traditional performances, folk art displays, and immersive experiences that showcase Yunnan’s ethnic diversity. This blend of natural and cultural tourism creates a deeper connection for international travelers seeking authentic experiences.
The Serio Falls: Italy’s Towering Wonder
On the other side of the world, nestled in the Italian Alps near Valbondione, lies the Serio Falls (Cascate del Serio), the tallest waterfall in Italy and the second highest in Europe. With a total drop of 315 meters, the Serio Falls are a dramatic spectacle, accessible to visitors only a few days each year when the water gates are opened.
This unique feature has made Serio Falls a rare and highly anticipated attraction, drawing visitors from across Europe and beyond. Through the China-Italy twinning partnership, Serio Falls has become a valuable source of knowledge for tourism management and environmental preservation, offering insights that directly benefit the sustainable development of Jiulong Waterfalls.
Cultural Exchange and Tourism Initiatives
Since the signing of the twinning agreement, both countries have actively invested in joint tourism and cultural initiatives. Italian expertise in eco-tourism and sustainable attraction management has helped China strengthen environmental protection measures at Jiulong. Meanwhile, Chinese cultural programs have enriched the visitor experience for Italians exploring Yunnan’s waterfalls.
Cultural festivals, joint exhibitions, and youth exchange programs are now at the forefront of this collaboration, inspiring young people to engage in cultural diplomacy and environmental stewardship. These initiatives aim to create a lasting impact by cultivating future leaders who will champion sustainable tourism.
Green Tourism and Youth Engagement
The partnership is strongly aligned with global trends toward eco-tourism. Both nations have committed to promoting green tourism practices, reducing environmental footprints, and protecting their natural treasures. This includes improved conservation strategies, responsible tourism campaigns, and greater involvement of local communities in the tourism economy.
Youth exchange programs are another cornerstone of this partnership. By encouraging young travelers and students to participate in cultural and environmental projects, China and Italy are nurturing a new generation of advocates for sustainable tourism and cross-cultural understanding.
Looking Ahead: The Future of Tourism Collaboration
As the 5th anniversary of the twinning pact approaches in 2025, China and Italy have expressed their determination to expand cooperation further. Planned initiatives include joint marketing campaigns, collaborative eco-tourism projects, and bilateral investment in infrastructure to support growing tourist numbers. These efforts will not only boost the appeal of Jiulong Waterfalls and Serio Falls but also strengthen the overall tourism industries of both countries.
The waterfalls, once simply breathtaking natural sites, are now internationally recognized as symbols of unity, sustainability, and friendship. Their twinning sets a model for how nature can be a bridge between cultures and nations, inspiring other global partnerships rooted in environmental preservation and cultural exchange.
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