Bangkok, Thailand / Mexico City, Mexico — August 2025 — In a bold and culturally rich celebration of 50 years of diplomatic relations between Thailand and Mexico, the Tourism Authority of Thailand (TAT) has launched an exclusive luxury campaign aimed at attracting high-spending tourists from Mexico. This initiative not only reflects Thailand’s commitment to deepening bilateral ties but also positions the country as a premium travel destination for discerning Latin American travelers.
Launched under the broader “Amazing Thailand Grand Tourism and Sports Year 2025,” the campaign represents a significant milestone in Thai-Mexican relations and a strategic effort to build bridges through cultural exchange, tourism, and economic partnership.
🇹🇭 “Thailand Special Deal” Campaign: Targeting Mexico’s Elite Travelers
On 7 August 2025, TAT officially launched the Thailand Special Deal campaign in collaboration with El Palacio de Hierro, one of Mexico’s most prestigious luxury department stores. With a footprint of 31 stores and a loyalty base of over 100,000 credit card holders, this partnership provides TAT access to Mexico’s affluent travel market.
The campaign offers exclusive, high-end Thai travel experiences curated for well-heeled Mexican travelers, including luxury wellness retreats, culinary tourism packages, and bespoke travel itineraries spanning Bangkok’s bustling metropolises, the serene islands of Phuket, and the cultural richness of Chiang Mai.
According to TAT Governor Thapanee Kiatphaibool, “This collaboration with El Palacio de Hierro allows us to speak directly to a sophisticated audience with a strong appetite for international experiences. We’re positioning Thailand not just as a destination—but as a luxurious lifestyle choice.”
🧳 Upskilling and Strengthening Business Partnerships
To reinforce the campaign’s success, TAT hosted a tourism training session on 6 August 2025 for 30 travel agents from Viajes Palacio, the official travel agency under El Palacio de Hierro. The session provided in-depth product knowledge on premium Thai travel offerings.
Later that evening, TAT organized a networking event at Galanga House in Mexico City, connecting leading Mexican tour operators and media with Thai tourism stakeholders. The event fostered collaboration opportunities while providing up-to-date insights into Thailand’s evolving tourism landscape, infrastructure upgrades, and luxury services.
🌏 Thai Festival Mexico 2025: Cultural Diplomacy in Action
From 9–10 August, TAT and the Royal Thai Embassy hosted the vibrant Thai Festival Mexico 2025 at the National Center for the Arts (CENART) in Mexico City. The event drew thousands of visitors who were treated to an immersive cultural experience featuring traditional Thai music, food, art, and dance.
A standout attraction was a live performance by The Paradise Bangkok Molam International Band, delivering an electrifying showcase of molam, a regional Thai folk genre that enthralled the audience with its fusion of tradition and rhythm.
Adding to the visual spectacle, Thai street artist Teerayut Puechpen created a live mural blending elements of Thai temple art with Mexico’s beloved lucha libre wrestling, drawing applause for this cross-cultural tribute.
Guests also participated in interactive experiences, including Thai mask-painting workshops that cleverly merged the identities of Hanuman and lucha libre icons—offering a hands-on appreciation of Thai and Mexican artistic traditions.
📈 Growing Momentum: Thailand’s Popularity Among Mexican Tourists
TAT’s campaign launch is well-timed, as Thailand’s popularity among Mexican travelers continues to grow. According to TAT, nearly 27,000 Mexicans visited Thailand between 1 January and 3 August 2025, making Mexico the second-largest Latin American source market, just behind Brazil.
Driven by this momentum, TAT has set an ambitious target: 51,600 Mexican visitors by the end of 2025—a projected 20% increase from the previous year. This target aligns with Thailand’s broader strategy to attract high-spending, long-haul tourists, particularly from emerging markets like Latin America.
Popular Thai destinations among Mexican visitors include Bangkok, Phuket, Ayutthaya, and Koh Samui, where cultural depth, affordability, and service excellence converge to offer memorable experiences.
🌐 Strategic Goals for Sustainable, Premium Tourism
TAT’s long-term vision goes beyond short-term visitor growth. The agency is focused on:
- Encouraging cultural exchange between Thailand and Mexico through festivals, art, and culinary diplomacy.
- Elevating Thailand’s image as a high-value destination through strategic partnerships with luxury brands and agencies.
- Expanding air connectivity, with ongoing negotiations to increase direct flights between Thailand and Mexico via Asia-Pacific hubs.
Thailand’s growing reputation for health and wellness tourism, gastronomic travel, and eco-conscious escapes aligns perfectly with the preferences of Mexico’s high-income travel market.
🌟 A New Chapter in Thai-Mexican Tourism Relations
The 50th anniversary of diplomatic ties has opened a fresh chapter in Thai-Mexican tourism, powered by cultural affinity and commercial innovation. With campaigns like the Thailand Special Deal, culturally rich festivals, and high-level stakeholder collaboration, both nations are paving the way for deeper tourism cooperation.
TAT’s efforts are poised to inspire a new generation of Mexican travelers to explore Thailand—not just for its beaches and temples but for the meaningful connections and shared experiences it offers.
As the second half of 2025 unfolds, all signs point toward a prosperous and enduring tourism bridge between the Land of Smiles and the Land of the Aztecs.
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