Seoul dazzles with its seamless fusion of centuries-old traditions and cutting-edge style. In 2025, the city’s Excellent Seoul Stay program honors 18 select accommodations that offer more than just a place to sleep—they provide genuine encounters with Korean culture, exceptional service, and thoughtfully sustainable hospitality.
What Is the ‘Excellent Seoul Stay’ Program?
Backed by the Seoul Metropolitan Government and the Seoul Tourism Foundation, the Excellent Seoul Stay initiative spotlights independent lodgings—guesthouses, hanok-style experiences, and boutique stays—registered under the broader Seoul Stay brand. Only those that excel in guest comfort, cleanliness, safety, service, and cultural authenticity earn the “Excellent” status. These properties also demonstrate green practices and respect for the local community.
From over 670 registered lodgings across Seoul, 63 applied for the 2025 award. Through two meticulous evaluation rounds—initial document review followed by in-person field inspections by hospitality experts—the final 18 were selected. Criteria included facility standards, hygiene, safety protocols, customer care, and contributions to local tourism and culture.
These accommodations must also uphold sustainability through waste and noise management plans and ensure harmonious relations with nearby neighborhoods. Notably, businesses repeatedly awarded more than three times were excluded from applying again in this cycle, making room for fresh faces in the prestigious list.
(Background sourced from recent Seoul announcements and official statements.)
Spotlight on the 2025 Featured Stays
While the full list spans all corners of Seoul, here are some illuminating examples:
- Rakgojae Bukchon Vacation Hall (Bukchon Hanok Village)
A restored hanok nestled in Seoul’s iconic historical quarter. Wooden beams, private courtyards, and traditional décor create an elegant and serene escape just steps away from Gyeongbokgung Palace. - Deokseonjae Hanok Stay
Perched near Bukhansan Mountain, this hanok offers sweeping natural views, quiet ambiance, and a deep sense of tranquillity—an ideal retreat from urban bustle. - BinB with Black Stone (Along the Han River)
A sleek, minimalist guesthouse with floor-to-ceiling windows framing riverside views. Its modern design and proximity to scenic parks and bike paths make it perfect for guests seeking both style and nature. - La La Guest House (Hongdae district)
A bright, youthful guesthouse overflowing with artsy charm. Located in the heart of Seoul’s vibrant youth culture enclave—cafés, galleries, street performances, and indie shops await.
Other nominees include adult-only hostels near Ewha Womans University and cozy, budget-friendly guesthouses near famous landmarks.
Financial Boosts & Marketing Perks
Each “Excellent Seoul Stay” recipient receives up to KRW 5 million (~USD 3,700) in support. Funds can be used to upgrade interiors, implement safety enhancements (e.g., fire systems, emergency procedures), or launch promotional campaigns via social media and international travel partners. The program also grants exclusive opportunities to participate in major tourism events, elevating visibility among overseas travelers.
Why These Stays Matter
Seoul’s tourism scene is shifting toward life-oriented experiences—travelers increasingly favor accommodations that feel lived-in, culturally rich, and locally embedded. The Excellent Seoul Stay program enables visitors to do just that: stay in hanoks, engage with local neighborhoods, and enjoy personal touches often absent in large hotels.
These selected lodgings offer genuine alternatives—where every detail, from architectural charm to guest interaction, fosters connection and authenticity. And importantly, the program aligns with sustainable tourism goals, championing responsible operations that benefit both guests and communities.
Making the Most of Your Stay in Seoul
Whether you’re drawn to hanok tranquility, riverside modern design, or youthful energy in Hongdae, these 18 stands reflect Seoul’s diversity:
- For culture seekers, Bukchon and hanok stays offer an immersive aesthetic and serene pace.
- For nature enthusiasts, riverside and mountain-view lodgings bring a refreshing contrast to the city’s tempo.
- For trendsetting travelers, guesthouses in creative neighborhoods like Hongdae offer dynamic environments infused with art and nightlife.
Pair your choice with easy access to Seoul’s eminent attractions and seamless transit. Whether your stay is historical, peaceful, or playful, each Excellent Seoul Stay property enriches the journey.
In Summary
Seoul’s Excellent Seoul Stay program for 2025 presents 18 impeccably selected accommodations redefining hospitality—authentic hanoks, modern retreats, and cultural gems, all awarded for exceptional quality, safety, and sustainability. Backed by funding and promotional support from city authorities, these stays invite both international guests and locals to experience Seoul in a more meaningful, immersive way. For travelers keen to live Korean culture, breathe in tradition, or explore vibrant streets, these are the stays to watch.
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