Cambria Hotels, the upscale brand under the Choice Hotels International umbrella, has unveiled four stylish new properties across the United States—strengthening its appeal to modern travelers seeking comfort, design, and local flavor.
A Strategic Expansion into Four Key Destinations
On August 19, 2025, Choice Hotels announced the opening of four new Cambria Hotels located in Templeton, California; Tampa, Florida; Plymouth, Massachusetts; and Portland, Oregon—signaling a bold step in its growth strategy. These properties emphasize contemporary design and localized touches tailored to each destination’s unique character.
“We’re proud that Cambria Hotels continues to grow in both high‑demand and emerging markets,” said Indy Adenaw, Senior Vice President of the Upscale Segment at Choice Hotels International
Highlights of the New Properties
- Cambria Hotel Templeton, California – Wine Country Retreat
Set amidst the vineyards near Paso Robles, this 132‑room property showcases eco-friendly innovation with solar power and invites guests to explore wine‑centric adventures. In partnership with Margarita Ranch, the hotel offers curated activities like zip‑lining, horseback riding, and tastings. Dining at its Ironhorse Restaurant & Bar spotlights seasonal, locally sourced cuisine paired with regional wines. - Cambria Hotel Tampa, Florida – Perfect Pre‑Cruise Spot
This 104‑room hotel serves as a convenient gateway for cruise passengers and city explorers alike. Guests can opt for a “Snooze & Cruise” package—offering breakfast and free parking—while also enjoying proximity to Busch Gardens, the Florida Aquarium, and the vibrant Tampa Riverwalk. - Cambria Hotel Plymouth, Massachusetts – Coastal & Historic Charm
With 107 rooms, the property captures coastal heritage and history. Strategically located near Plymouth Rock and Cape Cod’s natural beauty, it caters to both leisure and business travelers with flexible meeting spaces for up to 120 people. Pet‑friendly amenities, including an onsite kennel, ensure furry companions are welcome too - Cambria Hotel Portland, Oregon – Urban Pearl District Elegance
Marking Cambria’s debut in Oregon, this 178‑room hotel immerses guests in the artistic heart of Portland’s Pearl District. Guests enjoy boutique access, gallery walks, and a local urban vibe. The hotel also offers nearly 1,400 square feet of meeting space plus a bar and restaurant named “Recess,” which plays off the nearby North Park Blocks.
Robust Pipeline and Global Growth Trajectory
These openings are part of Cambria’s broader plan. The brand currently has nearly 60 properties in development across the U.S., including highly anticipated locations in Times Square (New York) and Fort Worth, Texas.Internationally, the brand will debut in Canada next year with its first property in Thunder Bay, Ontario.
Driving the Upscale Sector Forward
Choice Hotels’ upscale portfolio is witnessing rapid growth, buoyed by Cambria’s momentum. The company now controls over 110,000 upscale hotel rooms globally, with nearly 29,000 additional rooms currently under development
According to Mark Shalala, Senior VP of Development for Upscale Brands, Choice Hotels supports owners and developers through robust resources and strategic guidance—whether through direct development or franchising partnerships.
Why Travelers Should Take Notice
Each new Cambria property blends modern aesthetics with local elements—offering not just a place to stay, but a window into the essence of each location. From coastal history and wine country adventure to urban art walks and pre‑cruise convenience, these hotels offer thoughtful experiences tailored to discerning travelers. Pet amenities, meeting spaces, curated activities, and loyalty perks through the Choice Privileges program—all enhance the travel experience.
Looking Ahead: Cambria’s Place in Future Travel
As Cambria Hotels expands across the U.S. and prepares to enter Canada, the brand reinforces its position as a leader in upscale hospitality. The emphasis on thoughtful design, strategic market placement, and guest-centric amenities positions Cambria as a compelling choice for both leisure and business travelers. Future openings in iconic destinations like Times Square further underscore the brand’s ambition—to serve as a stylish and comfortable home base in the world’s most dynamic travel hubs.
With its expanding footprint, Cambria Hotels stands poised to deliver high-quality, locally inspired hospitality that appeals to the modern traveler’s desire for both comfort and character.
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