Egypt is witnessing a dynamic resurgence in tourism interest, particularly from Gulf Cooperation Council (GCC) countries. A recent report from Wego, the leading online travel marketplace in the MENA region, reveals a 12% year-on-year (YoY) surge in combined flight and hotel bookings from GCC nations to Egypt—with Saudi Arabia and Kuwait emerging as the top contributors. This strong uptick underscores Egypt’s growing appeal among GCC tourists in 2025.
This momentum is part of Wego’s “Unmatched Diversity” campaign, designed in partnership with the Egyptian Tourism Authority. The initiative places a spotlight on Egypt’s rich cultural heritage and modern tourism offerings—spanning ancient landmarks, wellness retreats, beach escapes, adventure tourism, and sports activities—provoking increased search and booking activity.
Beyond timeless icons like the Pyramids of Giza, Luxor’s temples, and Islamic Cairo’s historic quarters, rising leisure destinations such as Al Alamein, El Gouna, Marsa Alam, Ain Sokhna, and the North Coast are drawing considerable attention. These coastal gems boast upscale beach resorts, eco-friendly lodgings, and revitalized infrastructure, offering fresh alternatives to traditional travel narratives.
Wego’s data also emphasizes a strong preference for premium accommodations: 93% of GCC travelers book hotels, with 57% opting for 5-star properties. This trend illustrates the region’s growing demand for luxury experiences abroad.
In addition to leisure travelers, independent explorers are on the rise. Solo bookings have increased by 13% compared to last year, reflecting Egypt’s growing popularity among those seeking immersive, culturally rich journeys. Moreover, most GCC tourists tend to plan ahead—searching and booking travel 30 to 59 days prior—and stay for around 10 days, enabling deeper engagement with Egypt’s diverse landscapes and experiences.
Egypt’s Broader Tourism Momentum
Wego’s findings are part of a larger positive trend. Data from Egypt’s Ministry of Tourism and Antiquities shows a 26% increase in inbound tourism from January through May 2025. Additionally, total tourist arrivals from January to June reached approximately 8.7 million—a 24% rise—highlighting sustained growth.
In economic terms, the World Travel & Tourism Council projects international visitor spending in Egypt will reach EGP 768.2 billion in 2025, supported by robust job creation—the sector already employing 2.7 million in 2024, expected to climb to 2.9 million this year. These numbers mark a historic rebound and set the stage for long-term growth through the mid-2030s.
What’s New on the Tourism Horizon?
Egypt’s cultural and tourism infrastructure is evolving rapidly. The Grand Egyptian Museum (GEM) in Giza—the world’s largest single-civilization museum—is set for a full opening on November 1, 2025. It will feature over 100,000 artifacts, including the complete Tutankhamun collection and other restored treasures. This stunning new centerpiece is expected to elevate Egypt’s cultural tourism appeal even further.
The government also targets a bold milestone: hosting 30 million tourists by 2028, backed by increased hotel room capacity, expanded flight routes, and large-scale investments in infrastructure.
Egypt: A Destination for Every Traveler
Egypt’s resurgence is anchored in its versatility. Cultural aficionados can explore ancient wonders and museums like GEM. Luxury travelers find serenity in exclusive resorts along the Red Sea, from Sharm el-Sheikh to Hurghada and beyond. Adventure seekers can dive into desert safaris, kite-surfing, or trekking in Sinai. Meanwhile, romantic Nile cruises and wellness retreats offer restful escapes.
From families to solo guests, Egypt delivers a compelling mix of heritage, leisure, and discovery—all underpinned by improved infrastructure, new attractions, and strategic marketing.
Looking Ahead: Sustained Popularity Among GCC Travelers
With GCC bookings on the rise, Egypt’s popularity shows no signs of slipping. As Wego and the Egyptian Tourism Authority deepen their collaboration, Egypt is poised to remain a top choice for travelers seeking history, luxury, and diversity. The phased opening of GEM, continued investment in regional destinations, and growing confidence among independent travelers all signal a vibrant future for Egypt’s tourism.
Final Thoughts
Egypt is regaining its position as a tourism powerhouse in the Middle East and beyond. A significant 12% YoY increase in GCC travel bookings—driven by Wego’s insightful campaigns and the active role of the Egyptian Tourism Authority—reflects renewed confidence and rising demand for Egyptian tourism. The appeal spans iconic heritage sites, emerging luxury resorts, and new cultural landmarks like the Grand Egyptian Museum. Broader tourism indicators confirm the trend: visitor numbers are growing sharply, spending is rising, and job creation is strong.
Supported by ambitious infrastructure projects and strategic marketing, Egypt is crafting a balanced, diversified tourism vision—one that appeals to the luxury-seeking, culture-embracing, and adventure-driven traveler alike. Whether it’s ancient mysteries, beach retreats, desert escapades, or immersive cultural journeys, Egypt stands ready to offer an unforgettable experience.
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