SUNDAY Hotel Charts Big Growth in the UK Premium Hospitality Sector
United Kingdom, August 26, 2025 – SUNDAY Hotel, the upscale hospitality brand supported by SoftBank-backed OYO, is rapidly expanding its footprint across the United Kingdom. Following a successful debut in 2024 with the Lansbury Heritage Hotel near Canary Wharf, London, the brand now aims to manage 50 four- and five-star properties by the end of 2026—a remarkable leap from its current portfolio of around 20 hotels.
From Foundation to Momentum
The brand’s UK journey began with the much-lauded launch of the SUNDAY Lansbury Heritage Hotel in Canary Wharf in 2024. Since then, its managed hotels have proliferated across key cities including London, Cardiff, Bristol, Liverpool, Exeter, and Dundee, delivering robust results in occupancy and operational efficiency.
What’s Driving the Surge?
SUNDAY’s expansion leverages OYO’s global expertise and scale—covering more than 3,000 rooms in the UK—to deliver measurable improvements in partner performance. Hotels under its management typically see a 25–30% boost in revenue and 20–40% reduction in operational costs, driven by streamlined technology, economies of scale, and advanced revenue-management systems.
A key appeal is the brand’s comprehensive, worry-free management model: SUNDAY handles everything from guest bookings to maintenance, allowing property owners to focus on asset growth, confident in consistent performance and exceptional service standards.
Flexible, Long-Term Partnerships
Management agreements range from three to 15 years, offering flexibility to accommodate a variety of independent hotel owners and their long-term strategic objectives.
Puneet Yadav, Head of SUNDAY’s UK operations, emphasized the brand’s long-term vision:
“We are committed to the UK market and see tremendous potential in partnering with independent hotel owners who are looking for worry-free, sustainable revenue from their assets. Our ‘managed hotels’ model lets us handle every aspect of operations, ensuring consistent quality and occupancy. Our goal to double our managed portfolio reflects the robust demand and trust that partners place in our operational expertise.”
New Additions Across the UK
In a strategic move to expand its premium offerings, SUNDAY recently introduced six new hotels under its management across the country:
- Holland House in Cardiff
- Walton Hall Hotel & Spa in Warwick
- Boxhill Burford Bridge Hotel in Dorking
- SUNDAY London Staines in Staines
- Exeter Rougemont Hotel in Exeter
- Winchester Wessex Hotel in Winchester
These additions underline the brand’s focus on prime urban and heritage destinations that blend modern amenities with classic charm.
Aligned with OYO’s Global Expansion
SUNDAY’s aggressive growth strategy in the UK complements OYO’s global mission to redefine premium hospitality. Globally, OYO is expanding the SUNDAY brand to 100 properties by fiscal year 2026, scaling from around 30 properties already established in countries including India, Saudi Arabia, the UAE, Bahrain, Indonesia, Malaysia, Thailand, the Philippines, and Vietnam.
This global expansion reflects the brand’s positioning as a key player in the upscale travel and tourism segment, delivering curated guest experiences while optimizing hotel operations for partners worldwide.
Impact on UK Tourism and Hotel Owners
Tourism Boost
With new luxury accommodations strategically positioned in high-demand destinations like London, Cardiff, and Liverpool, SUNDAY Hotels is poised to attract both international tourists and domestic travelers seeking premium stays. This expansion enhances the UK’s ability to cater to a growing demand for upscale hospitality.
Economic Strength
By driving higher occupancy rates and delivering efficient, tech-driven operations, SUNDAY Hotels not only boosts revenue for hotel owners but also supports the broader tourism economy. Sustainable operations and reliable income streams make these properties attractive for investors and independent owners alike.
Operational Excellence
The integration of advanced technology ensures consistent guest experiences, smooth operations, and data-driven management that sets a new standard in the premium hotel space. This operational consistency is one of the key factors driving the brand’s popularity with hotel owners and travelers.
Looking Ahead
As SUNDAY Hotel continues to expand its UK portfolio, its focus remains on strategic growth, operational excellence, and premium guest experiences. By 2026, the anticipated 50 managed properties will reinforce its position as a leader in the UK hospitality market.
The brand’s flexible management model, backed by OYO’s expertise and global reach, is transforming the way independent hotel owners approach their businesses. SUNDAY’s unique value proposition—combining worry-free operations, scalable revenue growth, and superior guest satisfaction—sets the stage for a new era in UK hospitality.
Conclusion
SUNDAY Hotel’s ambitious growth plan is more than just an expansion strategy; it is a commitment to redefining premium hospitality in the United Kingdom. With the promise of elevated guest experiences, robust operational systems, and sustainable partnerships, SUNDAY is shaping the future of luxury travel in the UK—one property at a time.
For more travel news like this, keep reading Global Travel Wire
