Da Nang, the vibrant coastal city in central Vietnam, is boldly redefining tourism with a sweeping digital transformation strategy. Poised to host over 17 million visitors in 2025, the city is leveraging artificial intelligence, virtual reality, big data, and innovative digital platforms to elevate service delivery, enrich cultural interaction, and cement its status as Southeast Asia’s leading smart tourism beacon.
Digital Innovation Driving Visitor Growth
In the first seven months of 2025 alone, Da Nang has welcomed 10.7 million visitors, including over 4.2 million international arrivals, generating 33.8 trillion VND (about $1.28 billion) in revenue—marked increases across accommodation, dining, and travel services.
To sustain this momentum, the city has rolled out a suite of cutting-edge digital tools:
- A centralized electronic tourism portal for seamless access to all tourism information.
- The immersive “One Touch to Da Nang” VR360 app, offering virtual exploration of attractions.
- 3D scanning and interactive exhibitions at museums, paired with multilingual chatbots and audio guides.
- A shared big data platform linking government agencies and local businesses to improve real-time operations and strategic decision-making.
These innovations are redefining the traveler experience while making tourism operations smarter and more efficient.
AI and VR: Transforming Culture and Engagement
Da Nang’s tourism landscape is evolving through immersive technologies that resonate with modern travelers:
- In museums, 3D mapping, projection technology, interactive display screens, Bluetooth audio guides, NFC check-in, and multilingual virtual assistants bring history to life in the most engaging ways.
- A May 2025 seminar, themed “Artificial Intelligence – A New Driver for Da Nang’s Development,” outlined a tripartite AI rollout—beginning with automation, advancing to virtual assistance, and culminating in specialized AI systems to anticipate visitor needs. This strategy aims to position the city as a regional leader in smart tourism.
Seamless Smart Services and Digital Infrastructure
Beyond savvy tech tools, Da Nang is reimagining how citizens and tourists interact with public services:
- The city now boasts 100% digitized public services, topping the nation in this domain. This digital backbone ensures high satisfaction rates and lays the foundation for a thriving digital economy.
- Its 2025 digital roadmap includes launching a second software park, expanding data center capacity with cloud infrastructure, and upgrading the e-Government framework to the latest architecture, cementing Da Nang’s role as a forward-looking digital hub.
Boosting Tourism through Smart Marketing and Infrastructure
Marketing strategies align with tech innovation to drive global awareness and arrivals:
- With integrated efforts by local tourism agencies and major OTAs like Agoda, Traveloka, and Klook, the city ensures its offerings reach global audiences effectively.
- Da Nang’s commitment extends into 2025 via the tourism stimulus program “Enjoy Da Nang 2025 – Diverse Experience,” offering discounts across attractions, hotels, dining, and travel services—targeting 11.9 million visitors (4.8 million international) and revenue exceeding 36 trillion VND.
Forward-Thinking Vision and Supportive Policy Environment
National directives further fuel Da Nang’s ambitions:
- The Vietnamese government, including the Deputy Prime Minister, is urging faster digital transformation and a cohesive smart tourism ecosystem nationwide. Da Nang is answering the call through well-aligned policies and infrastructure.
- With strategic advantages such as its buoyant tech workforce, hi-tech park, and investor-friendly climate, Da Nang is well-positioned to emerge as both a tourism and tech innovation powerhouse.
A Vision of Immersive, Sustainable Tourism
Da Nang’s digital roadmap does more than grab attention—it enables lasting engagement:
- Digital platforms and immersive tools enrich storytelling with heritage, culture, and local charm.
- Smart infrastructure ensures operational efficiency, reduced wait times, and enriched accessibility.
- Tech-driven marketing and intelligent data use support sustainable growth and destination resilience.
As Da Nang accelerates into 2025 with a goal of 17 million visitors, its transformation is more than tech-driven—it’s a model for tourism’s future.
Final Thoughts
Da Nang’s digital revolution is a masterclass in modern tourism management. Through AI, VR, big data, and e-services, the city is crafting an experience that’s efficient, immersive, and culturally resonant. With its sights set on 2025, Da Nang stands as a global exemplar of how technology can enhance destination appeal while preserving the soul of travel.
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