Pattaya, Thailand – In a strategic move reinforcing its presence in Southeast Asia, IHG Hotels & Resorts has announced its highly anticipated entry into Thailand with the Garner Hotel Pattaya Central. Scheduled to open later this year, the hotel marks the debut of the Garner brand in the country and introduces a new era of modern, midscale hospitality along Thailand’s vibrant eastern coastline.
Launched in 2023, Garner is IHG’s dynamic midscale conversion brand that has quickly gained traction worldwide. It currently operates 51 hotels globally, with an additional 87 properties under development in key markets such as Japan, the United States, and Germany. The debut of the brand in Pattaya underscores IHG’s commitment to meeting the rising demand for high-value yet affordable accommodations in fast-growing tourism destinations across Southeast Asia.
Developed in partnership with Nova Park Company Limited, a trusted IHG collaborator and leading developer in the Pattaya region, the first phase of Garner Hotel Pattaya Central will unveil 153 stylish rooms and suites. These accommodations will highlight Garner’s contemporary, residential-inspired design, with a focus on authentic guest experiences that emphasize comfort and individuality over traditional luxury.
Vivek Bhalla, Managing Director for Southeast Asia & Korea at IHG Hotels & Resorts, expressed excitement about the launch:
“We’re thrilled to introduce our rapidly growing Garner brand to Southeast Asia. Thailand has historically been the market where we’ve launched several of our brands in the region, and we are excited to welcome guests to Garner Hotel Pattaya Central this year. This partnership strengthens our position in the mainstream hospitality segment alongside our well-loved Holiday Inn and Holiday Inn Express brands.”
The partnership also builds on IHG’s successful collaboration with Nova Park Company Limited, which previously developed the Holiday Inn Express Pattaya Central. Eli Fineman, Director of Nova Group, emphasized Pattaya’s strategic importance:
“Pattaya is a key tourism hub in Thailand and a gateway to the Eastern Economic Corridor. The launch of Garner Hotel Pattaya Central complements the ongoing developments in the city and underscores our commitment to offering travelers a high-quality, distinct experience at an affordable price.”
Conversions are driving much of IHG’s global growth, with nearly 57% of new room openings worldwide during the first half of 2025 attributed to conversion projects. In Southeast Asia alone, conversions accounted for over a third of new signings and about a quarter of openings in the same period. This trend signals strong interest from property owners eager to leverage IHG’s global platforms and distribution channels to boost performance and maximize returns.
With approximately 75% of IHG’s global portfolio positioned in the mainstream category, the introduction of the Garner brand in Southeast Asia offers a compelling opportunity for investors. It also meets the evolving needs of travelers seeking exceptional value without sacrificing quality or convenience.
Location and Amenities
Perfectly situated in the heart of Pattaya, the hotel offers convenient access to the city’s attractions and is located just an hour from Bangkok’s Suvarnabhumi Airport and approximately 90 minutes from the Thai capital. Guests will enjoy proximity to the city’s pristine beaches, vibrant dining scene, shopping areas, and entertainment venues.
The hotel’s amenities are designed with today’s travelers in mind. Facilities will include:
- An all-day dining venue offering a variety of local and international cuisine.
- A swimming pool for relaxation and leisure.
- A well-equipped fitness center.
- Self-service laundry facilities, catering to extended-stay guests and families.
Additional expansion phases are planned for the future, eventually bringing the total number of rooms to 187 by the end of 2027, ensuring the property remains aligned with the city’s growing tourism demand.
Why This Expansion Matters
For Travelers
Garner Hotel Pattaya Central is tailored to meet the needs of modern travelers who value comfort, convenience, and affordability. Guests can expect practical essentials done exceptionally well, including premium bedding, high-speed Wi-Fi, freshly brewed coffee, and quick grab-and-go snack options—all within a warm and welcoming environment.
For Investors and Developers
The launch highlights IHG’s strategic focus on conversions, enabling owners to join IHG’s global platform more quickly while benefiting from its powerful distribution and loyalty programs. Garner’s positioning in the midscale market promises attractive returns for investors looking to tap into Thailand’s booming travel sector.
For Pattaya’s Tourism Landscape
Pattaya, a key destination along Thailand’s Eastern Economic Corridor, continues to see significant growth fueled by infrastructure investments and rising domestic and international tourism. The addition of Garner Hotel Pattaya Central enhances the city’s hospitality offerings and complements IHG’s existing properties in the area, which include InterContinental Pattaya Resort, Holiday Inn Pattaya, and Holiday Inn Express Pattaya Central. With 40 operational hotels and 41 in the pipeline across Thailand, IHG’s growing portfolio solidifies its position as a leader in the region’s mainstream hospitality market.
Conclusion
The launch of Garner Hotel Pattaya Central marks a bold step for IHG Hotels & Resorts in expanding its midscale presence in Southeast Asia. By combining modern design, essential amenities, and a value-driven approach, Garner is poised to meet the evolving expectations of travelers and strengthen Pattaya’s reputation as one of Thailand’s premier destinations. This strategic expansion not only benefits tourists but also reinforces IHG’s commitment to supporting the growth of Thailand’s tourism industry and the Eastern Economic Corridor.
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