Southlake, Texas, celebrated for its upscale charm, dynamic dining, and boutique shopping, has added a new jewel to its hospitality landscape: The Elmore Hotel. Following a multi-million-dollar transformation of the former Southlake Hotel, the property now joins Marriott Bonvoy’s Tribute Portfolio, presenting itself as both a luxury retreat and a vibrant community hub.
With its striking design, locally inspired touches, and a wide range of cultural and social experiences, The Elmore Hotel is set to become a go-to destination for travelers and residents alike. More than just a hotel, it promises an atmosphere where luxury hospitality meets the energy of Southlake’s cultural identity.
From Vision to Reality: The Transformation Story
The Elmore Hotel is the brainchild of Coury Hospitality, known for its successful projects across Texas, including the acclaimed Hotel Vin in Grapevine. Taking over the former Cambria Hotel, originally built in 2016, Coury Hospitality aimed to create something unique: a boutique-style property that reflects Southlake’s personality while offering world-class accommodations.
This vision has been realized through meticulous redesigns of 175 guest rooms and all public spaces. Inspired by the American Elm tree, a symbol of strength and community, the interiors exude warmth and sophistication. Rich wood tones, lush greenery, and artful accents create a welcoming environment. Artworks curated by Samuel Lynne Galleries, including pieces by renowned photographers David Yarrow and Tyler Shields, elevate the hotel into an immersive cultural space.
A Culinary Journey at The Elmore
The Elmore Hotel elevates Southlake’s dining scene with two distinct venues that bring bold culinary creativity and atmosphere:
Sagewind: Texas Heritage with a Modern Twist
The hotel’s signature restaurant, Sagewind, offers refined dining rooted in Texas tradition. Its menu focuses on seasonal, locally sourced ingredients, presenting a fresh spin on regional classics. Guests can savor dishes ranging from prime cuts of steak to inventive seafood offerings, paired with farm-fresh produce.
Sagewind’s beverage program is equally impressive, highlighted by cocktails inspired by local flavors, such as the signature Southlake Spritz. With modern décor and an approachable yet upscale vibe, Sagewind appeals to both hotel guests and locals seeking a memorable dining experience.
Social Outlaw: Southlake’s Speakeasy Experience
Hidden within the hotel is Social Outlaw, a Prohibition-style speakeasy. This intimate bar features moody lighting, vintage-inspired design, and expertly crafted cocktails. Leather seating and dark wood accents evoke the charm of the 1920s while live music adds to the ambience.
Social Outlaw is more than a bar—it’s an immersive experience designed for connection and relaxation. Perfect for an evening with friends or a quiet nightcap, the venue reflects the hotel’s commitment to creating diverse and memorable experiences.
A Hub for Events and Community Engagement
Beyond its luxury accommodations, The Elmore Hotel positions itself as a true community hub. With over 5,000 square feet of flexible meeting and event space, it’s equipped to host corporate gatherings, weddings, and private celebrations.
The hotel’s social calendar is filled with programs designed to engage locals and guests alike. Wellness activities such as Dragon Pilates by the pool, Mahjong socials, and Afternoon Tea gatherings foster a sense of connection. Unique immersive packages, including the Sip, Sun, and Stay cabana package and the Rooted in Romance couples’ getaway, highlight the hotel’s focus on lifestyle and community-driven experiences.
The Elmore’s public spaces—lounges, dining rooms, and communal areas—were designed to act as extensions of Southlake’s “living room,” offering places where locals and travelers can come together.
Perfectly Situated in the Heart of Southlake
The hotel’s prime location at 2104 East State Highway 114 provides easy access to both local attractions and broader destinations. Just minutes from Southlake Town Square, visitors can explore over 120 stores, luxury boutiques, and top-tier dining. Its proximity to Dallas-Fort Worth International Airport makes it ideal for both business travelers and leisure visitors.
With excellent highway access, guests are also well-positioned to explore the wider Dallas-Fort Worth metroplex while enjoying Southlake’s quieter, upscale ambiance.
A Vision for Authentic Community Hospitality
The Elmore Hotel’s guiding principle is clear: offer an authentic Southlake experience while providing elevated hospitality. Paul Coury, CEO of Coury Hospitality, emphasized the goal of making the property a “living room for the community.” This philosophy ensures that every detail—from design to dining to events—invites both locals and visitors to gather, connect, and celebrate.
By blending luxury accommodations with community-driven programming, The Elmore stands apart as more than just a place to stay. It is a cultural hub that reflects Southlake’s values of connection, wellness, and sophistication.
The Future of Hospitality in Southlake
The Elmore Hotel is quickly becoming a cornerstone of Southlake tourism and an example of how modern hotels can seamlessly integrate with their communities. With its boutique style, curated art, refined dining, and community focus, it sets a new benchmark for hospitality in North Texas.
For travelers, it offers a distinctive mix of comfort, culture, and luxury. For locals, it provides a space to gather, dine, and participate in meaningful events. By embracing both groups, The Elmore ensures its place as a beloved fixture in Southlake’s social and cultural landscape.
Conclusion: A New Era for Southlake Hospitality
The opening of The Elmore Hotel signals the dawn of a new era for Southlake’s hospitality scene. Its combination of boutique luxury, cultural enrichment, and community-driven experiences makes it a destination in itself.
Whether enjoying fine dining at Sagewind, discovering cocktails at Social Outlaw, or simply relaxing in the elegant rooms, guests will find themselves immersed in the authentic spirit of Southlake. For locals, the hotel represents a welcoming space to gather and celebrate.
By redefining what a luxury hotel can be, The Elmore Hotel positions Southlake not only as a suburban retreat but as a premier destination for travelers seeking both culture and comfort.
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