Meliá Hotels International, headquartered in Mallorca, has announced an exciting expansion to its luxury portfolio. Beginning November 1, 2025, the group will manage six MiM Hotels owned by world-renowned football star Leo Messi. These properties, celebrated for their modern design and distinct character, will be integrated into The Meliá Collection, a curated portfolio of independent lifestyle hotels.
The six luxury MiM Hotels are strategically located in Sitges, Sotogrande, Mallorca, Ibiza, Baqueira Beret, and Andorra—all iconic tourist destinations. Under this partnership, Meliá will bring its operational expertise and international reach while preserving the individuality and unique personality that define each MiM property.
MiM Hotels: Inspired by Messi’s Legacy
MiM Hotels have earned global recognition for their unique blend of luxury hospitality, contemporary architecture, and inspiration drawn from Messi’s legacy. Guests are welcomed into stylish interiors featuring exclusive design elements, including the famed “Messi Suite” and memorabilia such as replicas of the footballer’s Ballon d’Or trophies.
Each hotel reflects the brand’s philosophy of combining modern luxury with local culture. The properties have become synonymous with high-quality service, exceptional design, and an unmistakable Messi-inspired identity. Under Meliá’s management, this DNA will be preserved while enhancing operational excellence and guest experiences through the company’s extensive global network.
Six Iconic Locations
The MiM Hotels’ portfolio spans some of Spain and Andorra’s most desirable destinations, appealing to both leisure and business travelers.
- MiM Sitges: Just outside Barcelona, this coastal gem is famous for its golden beaches, rich cultural heritage, and vibrant Mediterranean charm.
- MiM Sotogrande: Nestled in Costa del Sol, this property offers world-class golf courses and Mediterranean luxury, appealing to elite sports travelers and sun-seekers alike.
- MiM Mallorca: Set on Spain’s largest island, this hotel blends cultural exploration, historic heritage, and panoramic Mediterranean views with modern comforts.
- MiM Ibiza: Renowned for its nightlife, Ibiza is also home to serene escapes. MiM Ibiza combines refined accommodation with the island’s renowned energy and allure.
- MiM Baqueira Beret: Situated in the Pyrenees, this property is perfect for ski and snow enthusiasts, offering cozy retreats after days on the slopes.
- MiM Andorra: A haven for outdoor lovers, MiM Andorra provides access to pristine landscapes, hiking trails, winter sports, and a luxury spa, making it a year-round destination.
Each property merges its local surroundings with global hospitality standards, ensuring guests enjoy authentic cultural immersion alongside contemporary luxury.
Strengthening Spain and Andorra’s Tourism Appeal
This collaboration marks a major step in Spain and Andorra’s luxury tourism market. With a growing demand for premium travel experiences worldwide, the addition of MiM Hotels strengthens Meliá’s portfolio in high-demand destinations.
The coastal properties in Sitges, Sotogrande, Mallorca, and Ibiza appeal to those seeking sun-drenched holidays, while the ski retreats in Baqueira Beret and Andorra will attract winter travelers. This balanced mix supports Meliá’s strategy of catering to both leisure and business segments, offering tailored experiences across Europe’s most visited destinations.
Focus on Premium Travel Trends
The global travel industry has witnessed a significant shift toward premium and experiential tourism. Modern travelers increasingly seek not only comfort but also distinctive cultural interactions, bespoke services, and authentic experiences. MiM Hotels aligns perfectly with this trend, combining luxury accommodations with Messi’s global brand appeal.
By integrating with Meliá Hotels International, MiM Hotels will gain access to enhanced operational systems, loyalty programs, and international marketing platforms, further strengthening their reach to a discerning global audience.
Industry Outlook and Conclusion
This partnership is set to reinforce Meliá Hotels International’s reputation as one of the leading global hospitality brands. With MiM Hotels added to its portfolio, the company is broadening its geographic footprint while tapping into the growing demand for high-end, experience-driven tourism in Spain and Andorra.
For travelers, this expansion means more opportunities to enjoy luxury escapes in prime locations, whether it’s skiing in the Pyrenees, unwinding on Mediterranean beaches, or immersing in vibrant nightlife.
The collaboration between Meliá and MiM Hotels symbolizes the future of tourism: a perfect blend of luxury, cultural authenticity, and iconic branding. Guests can expect unforgettable stays that embody the spirit of place while carrying the international prestige of both Meliá and Messi.
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