In a bold strategic move, Travelsoft has acquired Travolution via its subsidiary Eventiz, marking a defining moment for the travel tech media landscape. This acquisition brings together established editorial influence, deep technology expertise, and enhanced event capabilities—creating a powerful integrated platform for travel professionals worldwide.
Aligning Strengths: Why This Matters
Travelsoft is already a major player in the travel technology sector, with a portfolio spanning booking platforms, SaaS solutions, and industry infrastructure. By bringing Travolution into its fold, Travelsoft strengthens its presence in the Media & Events domain—uniting real-world events, authoritative content, and intelligence under one roof.
Travolution, known for its thought leadership and trusted B2B coverage, now gains access to Travelsoft’s infrastructure, reach, and operational resources. The synergy between editorial and technology arms enables fresh opportunities for the wider travel community: richer insights, better data, and more dynamic engagement formats.
Preserving Editorial Trust & Independence
One of the critical considerations in media acquisitions is preserving journalistic integrity. The deal ensures that Travolution maintains editorial independence, allowing it to continue its legacy of credible reporting and analysis. This respect for autonomy is essential to retaining reader trust and credibility across the travel tech industry.
Key stakeholders during the transaction emphasized that while operational integration will be deep, editorial oversight will remain distinct—avoiding conflicts that often arise when media and commerce merge too tightly.
What the Acquisition Changes (and What Stays the Same)
What Changes:
- Scale & Reach: Travolution can now tap into Travelsoft’s global networks, increasing its footprint beyond Europe into Latin America, Asia, and beyond.
- Integrated Events + Content: By linking Travolution’s editorial brand with Eventiz’s event platform, Travelsoft can deliver seamless hybrid experiences—digital reporting, analytics, roundtables, summits, and more.
- Data-Driven Insight: Travelsoft’s technology stack grants deeper access to usage trends, publisher metrics, and market signals, which can inform articles, forecasts, and industry reports.
- Broader Offerings: New content verticals, expanded coverage, and additional event formats—such as innovation labs, awards, and partnership showcases—are likely to be introduced.
What Stays the Same:
- Travolution’s core mission as a travel technology publisher remains intact: delivering news, interviews, analysis, and commentary for professionals.
- The editorial teams will continue to operate with autonomy to maintain trust with readers and stakeholders.
- Standard industry formats, such as in-depth research, sector overviews, and insider commentary, will continue to be central.
Leadership Perspectives & Strategic Vision
Christian Sabbagh, CEO of Travelsoft, described the acquisition as a natural extension of the company’s ambition: uniting technology, content, and community under a single umbrella. He noted that in a fast-evolving travel tech landscape, access to insight and connections is just as vital as platform capabilities.
Guillaume Poulain, MD of Eventiz, emphasized that the collaboration will build a global media reference—helping professionals anticipate change, make informed decisions, and shape the future of travel.
From the Travolution side, Editor Kate Harden-England welcomed the opportunity for growth, acknowledging that Travelsoft’s infrastructure will bolster the brand’s reach without compromising its identity. Meanwhile, Duncan Horton, outgoing CEO of Jacobs Media (previous owner of Travolution), affirmed that the acquisition ensures Travolution’s legacy continues under leadership committed to its future.
Why This Matters for the Travel Industry
This consolidation has implications beyond corporate strategy. For travel professionals, agents, tech vendors, and analysts, the integration of editorial authority and technology scale offers:
- Faster trends coverage: With deeper access to platform metrics and user data, reporting can evolve from descriptive to predictive.
- More event synergies: Conferences, summits, awards—these forums now benefit from data-informed programming and stronger sponsorship alignment.
- Centralized hub: Rather than navigating multiple media, publishing, and event brands, the industry can turn to a single ecosystem for content and engagement.
- Enhanced globalization: Insights from emerging markets, growth regions, and new tech hubs can be integrated into a unified perspective, giving readers a truly international lens.
What the Future Looks Like
In the coming months, we’ll likely see:
- New hybrid events combining physical and virtual elements, centered around technology, innovation, and travel disruption.
- Expanded content verticals—for example, deep dives into AI, sustainability, distribution, fintech in travel, and new mobility.
- Strengthening of data journalism in travel—analysis drawn from OTA metrics, booking platform trends, hospitality tech signals.
- Collaborations with global partners to host regional editions, local market summits, and cross-border dialogues.
Ultimately, the Travelsoft–Travolution union is more than an acquisition—it seeks to reimagine what media can do in travel tech. It sets a precedent for others to fuse domain knowledge, editorial trust, and technology prowess.
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