The state tourism body for the Golden State, Visit California, has launched a fresh six-episode on-demand webinar series tailored specifically for travel advisors in Australia and New Zealand. With each episode lasting about 12-15 minutes, the program delivers targeted insights into how to confidently sell California across its iconic cities, scenic coastlines and natural wilderness.
Why This Matters for Travel Advisors
Whether catering to families, couples or solo adventurers, agents now have a dedicated resource to elevate their California offerings. The series sharpens destination knowledge and provides actionable itinerary ideas — enabling advisors to translate inspiration into bookings. It’s designed to blend flexibility (view anywhere, anytime) with highly relevant content.
Episode Breakdown & Key Highlights
Episode 1: California as The Ultimate Playground – An introduction to the state’s broad appeal, spotlighting world-famous sights like the Golden Gate Bridge and Yosemite alongside lesser-known adventures.
Episode 2: California’s Iconic Gateways – Focuses on the major city hubs of Los Angeles and San Francisco, emphasising culture, dining and entertainment as launch pads for wider exploration.
Episode 3: Play in the SoCal Sunshine! – Highlights Southern California’s sunlit charm, from San Diego’s beaches to desert retreats in Palm Springs, and shows how to sell the region for relaxation and outdoor fun.
Episode 4: Orange County Energy: Surf, Flavour & California Spirit – Takes in Orange County with its surf culture in Huntington Beach, vibrant food and culture in Irvine, and positions the area as a dynamic, evolving region.
Episode 5: Coast & Culture Meets California Entertainment – Pairs the relaxed beach scene of Santa Monica with the action-packed entertainment of Universal Studios Hollywood, aimed at families and multi-generational groups.
Episode 6: Yosemite Madera & Santa Cruz – Offers contrast between rugged mountain landscapes (Yosemite) and coastal redwoods and surf towns (Santa Cruz), giving agents a full view of California’s diversity.
The Incentives: Learn, Engage and Win
Agent participation comes with added perks. Each episode serves as an opportunity to win a gift card, and completing the full series enters agents into a grand-prize draw for a California getaway. The prize includes a flight credit, stays in Huntington Beach and Yosemite Madera, plus theme-park tickets — all helping agents build their own immersive California experience to share with clients. Certified “STAR” agents receive double entries, giving extra motivation to complete the training.
Participation Made Easy
Agents register on the platform and begin at any time between the set access period (early November to month-end). Once logged in, they can access all six episodes on-demand, allowing them to fit the training around their schedule. Viewing all modules is required to qualify for the final prize draw.
Regional Partners Fuel the Experience
A network of regional partners supports the initiative — from Los Angeles and San Francisco tourism bodies to Visit Greater Palm Springs, Visit Huntington Beach, Visit Yosemite Madera County and Visit Santa Cruz County. These collaborators contribute destination insight, local expertise and prize elements, creating a comprehensive picture of the state’s travel landscape.
Making the Most of the Series for Your Clients
For agents keen to boost bookings, the series offers more than destination facts: it provides hooks to tailor trips. Think city break followed by nature retreat, or surf-and-spa getaway leading into themed-park action. By mixing the vibrant and the unexpected, advisors can create fresh, differentiated California itineraries.
Final Thoughts
This new on-demand webinar series from Visit California gives travel advisors in Australia and New Zealand a strategic edge. With concise video modules, engaging incentives and destination-rich content, agents who participate have an enhanced toolkit to sell California with confidence and creativity. The Golden State is positioned not just as a destination, but as a versatile experience suited to a wide range of travellers — and advisors are better equipped than ever to bring it to life.
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