Vietnam’s low-cost carrier Vietjet has secured a prominent place among Southeast Asia’s most valuable airline brands in 2025. Thanks to dynamic innovation, aggressive network expansion and strong customer-centric service, the airline has successfully elevated its brand value and regional stature.
The recognition reflects Vietjet’s evolution from budget newcomer to a serious contender alongside major carriers in the region.
Strategic Growth Drives Brand Value
Vietjet’s brand value increased by 11 % in 2025, reaching approximately USD 417 million. It earned the top-airline brand title within Vietnam and ranked among the six most valuable carriers across ASEAN markets.
Key factors behind this rise include:
- Expanded international route portfolio, enhancing presence across Asia-Pacific.
- Ongoing fleet upgrades, deploying newer aircraft to boost operational efficiency and passenger comfort.
- Enhanced travel experience via digital services, flexible fare models and customer-friendly offerings.
- A clear focus on sustainability and environmental responsibility as part of its long-term strategy.
Strong Financial Footing Powers Expansion
In the first nine months of 2025, Vietjet reported revenue of about VND 52.32 trillion (roughly USD 2 billion), with a gross profit near VND 6.72 trillion (USD 259 million.) Pre-tax profit rose 28 % year-on-year to around VND 1.98 trillion.
The airline’s market capitalisation by early November 2025 reached about VND 105.3 trillion — reinforcing its status as a major player in the regional aviation market.
With more than 130 aircraft in its fleet and over 170 flight routes, Vietjet has served hundreds of millions of passengers across the Asia-Pacific region, demonstrating both depth and breadth of reach.
Expanding Global Ambitions
Vietjet’s leadership views the airline as more than a domestic or regional player — it’s setting its sights globally. Major strategic moves include:
- Placing orders for hundreds of next-generation aircraft to support a broader intercontinental network.
- Initiating new services and boosting frequencies on key markets, including India, Australia and deeper Asia.
- Investing in sustainability initiatives and pursuing greener technologies across operations to align with global trends.
- Enhancing digital tools and passenger experience offerings to compete on service as well as cost.
Traveller Benefits: More Routes, Better Value
For passengers, Vietjet’s growth translates into more choices, competitive fares and improved comfort. Whether flying on a shorter leisure hop or longer international journey, travellers now benefit from:
- A growing number of direct connections and upgraded destinations.
- Modern aircraft reducing travel time and improving on-board standards.
- Value options for budget-conscious flyers alongside enhanced tier services.
- A carrier relying on technology and process upgrades to enhance reliability and ease of travel.
Industry Implications and Outlook
Vietjet’s rise speaks to wider aviation trends in Southeast Asia: private carriers can disrupt traditional markets, value and brand strength matter, and sustainability is becoming a differentiator.
By breaking into the region’s top-tier airline branding league, Vietjet signals that Southeast Asian carriers can compete not just on route count or pricing but on brand identity, global reach and innovation.
Looking ahead, the airline’s ability to execute fleet plans, sustain profitability, manage competitive pressures and deliver consistent service will determine how far it can go. With strong momentum, if Vietjet keeps up its trajectory, we may see it feature increasingly in lists of global aviation leaders — not just regional ones.
Concluding Thoughts
Vietjet’s journey from a modest budget airline to one of Southeast Asia’s most valuable airline brands in 2025 is a remarkable transformation. Through strategic expansion, brand building and operational strength, it has secured a position of prominence.
For travellers, the benefits are tangible: more destinations, improved services and competitive pricing. For the aviation industry, it’s proof that the next generation of carriers can redefine what success looks like. As Vietjet continues to grow and innovate, it stands to play a major role in shaping the future of global aviation from the heart of Asia.
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