British Airways will expand its leisure network in summer 2026 with three new routes to San Sebastián, Saint Tropez and Olbia. The announcement brings fresh travel opportunities for UK holidaymakers seeking short-haul escapes to some of Europe’s most iconic coastal and cultural destinations. Starting in May 2026, BA Cityflyer will operate twice-weekly flights to each location, giving travellers more flexible options for summer planning.
The new schedule supports the rising demand for European beach, food, and cultural holidays. It also strengthens the airline’s commitment to broadening regional connectivity, particularly from London-area airports.
San Sebastián: A Basque Coastal Treasure
British Airways will connect more UK travellers with San Sebastián, one of the brightest gems of Spain’s Basque Country. The city has gained global attention for its culinary heritage, golden beaches and artistic culture. Its famous La Concha Bay draws beach lovers throughout summer, while the Old Town offers lively pintxo bars, traditional markets and historic plazas.
San Sebastián has often ranked among Europe’s top seaside cities due to its clean beaches, accessible promenades and strong food traditions. The Basque region also promotes sustainable tourism through protected landscapes, cultural festivals and coastal conservation. With the new route, UK visitors gain a direct link to a city known for elegance, gastronomy and scenic beauty.
This added access is expected to encourage more multi-day cultural trips, food tours, and nature-based excursions to the nearby hills and coastal paths.
Saint Tropez: The Riviera’s Icon of Style and Leisure
The new service to Saint Tropez, via Toulon, brings travellers closer to the heart of the French Riviera. Known for its luxury marinas, sandy beaches and artistic soul, Saint Tropez blends old-world charm with modern glamour. The region attracts travellers not only for nightlife and high-end boutiques but also for Mediterranean landscapes, coastal trails and cultural heritage.
Operating from late May to early September 2026, the flights align with the peak season when the Riviera offers warm weather, lively markets and popular outdoor festivals. This route opens the area to more travellers seeking stylish yet relaxing breaks along France’s southern coast.
Beyond its luxury appeal, Saint Tropez and its neighbouring towns promote family-friendly beaches, historic citadels, traditional Provençal cuisine and scenic coastal drives. These elements help broaden the area’s appeal for various traveller types—from beach enthusiasts to culture seekers.
Olbia: Gateway to Sardinia’s Emerald Coast
For holidaymakers seeking quieter summer escapes, the new route to Olbia in Sardinia offers a direct path to one of Italy’s most stunning natural regions. Sardinia is celebrated for its turquoise waters, untouched coves and rugged landscapes. Olbia serves as the starting point for exploring the renowned Costa Smeralda, home to white-sand beaches, protected marine environments and upscale resorts.
Sardinia’s tourism board has long highlighted the island’s archaeological sites, local crafts and coastal trails. Visitors can explore ancient nuragic structures, colourful markets and tranquil fishing villages. With British Airways offering direct access, travellers can more easily enjoy the island’s balance of adventure, relaxation and culture.
The new flights also support Sardinia’s aim to grow sustainable and low-impact tourism by promoting longer stays, regional exploration and nature-based activities.
Comfortable and Convenient Journeys for UK Holidaymakers
All three destinations will be operated by BA Cityflyer’s Embraer 190 fleet. These aircraft offer a comfortable layout ideal for short-haul European travel. The service will include the airline’s Club Europe cabin, giving passengers access to priority boarding, enhanced meals and additional baggage allowance.
The introduction of these flights also reflects the growing demand for flexible weekend and midweek holidays. With twice-weekly departures, travellers can plan short escapes or longer stays without complex connections.
Why These Routes Matter for Summer 2026 Travel
The expansion aligns with broader European tourism trends. Travellers increasingly seek destinations that offer cultural authenticity, natural beauty and easy navigation. San Sebastián provides Michelin-star cuisine and coastal charm. Saint Tropez offers Riviera elegance and Mediterranean adventure. Olbia opens the door to Sardinia’s peaceful landscapes and vibrant local traditions.
By broadening its leisure map, British Airways supports both regional tourism economies and the preferences of UK holidaymakers who value convenience and variety in their travel choices.
A Promising Outlook for European Tourism
As travellers begin planning summer 2026 holidays, these new routes highlight the growing interest in curated, experience-led travel. Each destination offers something unique—whether it’s world-famous cuisine, glamorous marina life, or serene beaches. British Airways’ expanded network ensures these European treasures are easier to reach than ever.
With demand for coastal escapes and cultural experiences continuing to rise, these routes promise to shape a busy and exciting summer season for UK travellers.
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