Ryanair will launch direct flights between Brussels and Volos in Summer 2026. The service aims to boost tourism in Thessaly. It will improve access for travelers from Central Europe. The flights will operate from June 1 to October 23, 2026. They will run twice weekly on Mondays and Fridays. This new connection will strengthen ties between Greece and Belgium. It will also expand Thessaly’s appeal beyond traditional Greek destinations.
New Air Link Expands Thessaly’s Reach
The route connects Charleroi Airport in Brussels with Volos Airport in Thessaly. It was planned to restart after earlier scheduling updates. The twice-weekly service reflects growing demand for diverse travel options. It supports both leisure and adventure tourism across the region.
Thessaly aims to become a key destination for international visitors. This improved connectivity will open the door to fresh tourism flows from Central Europe. Tour operators expect the new flights to attract more visitors seeking culture, nature, and regional food experiences.
Thessaly Showcased at Brussels Event
To mark the launch, Greek tourism officials organized a special event in Brussels. The Greek National Tourism Organization and the Region of Thessaly presented the region’s travel offerings. The event targeted travel professionals and tour operators. It focused on active tourism like hiking and cycling, local gastronomy, wine routes, and cultural attractions.
Business-to-business meetings helped create new partnerships between Belgian travel firms and Thessaly stakeholders. The event highlighted Thessaly’s appeal as a year-round tourism destination.
Local Leaders Highlight Unique Experiences
Thessaly’s Deputy Governor described the region as a place for authentic travel experiences. She said the area appeals to visitors who seek more than just sun and sea. Thessaly offers cultural encounters, natural landscapes, and personal engagement with local life.
Tourism authorities reinforced the message that Thessaly is ideal for travelers wanting meaningful connections with destinations. These include local markets, traditional foods, and outdoor activities.
Thessaly’s Tourism Strategy Focuses on Diversity
Thessaly has a strong strategy for sustainable tourism growth. It promotes a varied portfolio that includes nature-based activities, cultural exploration, and food tourism. Hiking trails, cycling routes, and heritage sites highlight the region’s potential.
The focus on sustainability aims to protect natural beauty while growing visitor numbers. By emphasising local traditions, gastronomy, and community experiences, Thessaly seeks to offer deeper travel connections.
Strengthening Greece–Belgium Tourism Links
The new flights are more than just travel routes. They represent improved cooperation between Greece and Belgium. Greek and Belgian officials highlighted the importance of stronger tourism ties. This collaboration aims to expand Greece’s reach in Central European markets.
Officials emphasized that the route could enhance awareness of Greece beyond its most-visited islands. This aligns with Greece’s broader tourism strategy to promote diverse regional destinations.
Tourism Minister Highlights Sustainable Growth
Greek tourism leaders have stressed sustainability as a key part of future growth. They want Greece to be known for eco-friendly travel options and authentic cultural experiences. The new flights support this vision by connecting new markets to lesser-known regions.
This renewed connection will help promote inland Greece, showcasing destinations that often get overlooked by international travelers.
Long-Term Impact on Thessaly Tourism
The Brussels–Volos flights are expected to have lasting effects on Thessaly’s tourism scene. By making the region more accessible, the route will encourage visitors to explore beyond coastal hotspots. Travelers can enjoy nature, culture, and local traditions year-round.
Tourism professionals predict the route will diversify the visitor base. It will also increase international interest in thematic tourism like food and wine tours, eco-trips, and heritage exploration.
Economic Growth and Local Benefits
Enhanced connectivity also supports local economies. Tourists arriving directly in Volos will bring increased spending to hotels, restaurants, and small businesses. This flow can help stimulate jobs and broader regional development.
As tourism grows, Thessaly’s infrastructure will expand to meet rising demand. This will benefit both visitors and residents, creating improvements in services and facilities.
Volos as a Gateway for Central Europeans
Volos will become a key entry point for tourists from Belgium and beyond. The route offers a new, direct option for visitors who want to explore inland Greece. It reduces travel time and makes Thessaly a more attractive choice for longer stays.
Tour operators believe this will help shift tourism flows from crowded hotspots to emerging regions. The direct link from Brussels encourages travelers to explore lesser-known destinations.
A Bright Future for Thessaly Tourism
The return of Brussels–Volos flights marks a milestone for Thessaly. It strengthens the region’s tourism profile and opens doors to new markets. The direct route supports sustainable tourism development, regional growth, and cultural exploration.
With improved air access, Thessaly is poised for a brighter future as a diverse and attractive destination. Travelers seeking authentic experiences will now find it easier to reach this vibrant part of Greece.
For more travel news like this, keep reading Global Travel Wire
