Agentic Hospitality has announced the appointment of David Wiley as Vice President of Sales, marking a significant step in the company’s efforts to help hotels adapt to the rapidly evolving world of AI-driven travel discovery. The move comes at a pivotal moment for the hospitality industry, as artificial intelligence begins to redefine how travelers search for, evaluate, and book accommodations.
As travel planning shifts away from traditional search engines and online travel agencies toward conversational interfaces and autonomous AI assistants, hotels face a fundamental challenge: remaining visible and competitive in a system increasingly driven by machine-to-machine decision-making. Agentic Hospitality positions itself as an AI-native infrastructure provider designed to help hotels meet this challenge without sacrificing independence or control over their guest relationships.
In his new role, Wiley will lead sales strategy and early customer engagement, guiding hoteliers through a transformation that goes far beyond adopting new software tools. His focus will be on helping hotel operators understand why AI readiness has become a foundational requirement rather than an optional upgrade, and how infrastructure choices made today will determine long-term relevance in tomorrow’s travel marketplace.
A Leader with Deep Hospitality and Technology Experience
Wiley brings more than 25 years of leadership and sales experience, with over two decades spent working closely with hospitality organizations. Throughout his career, he has been recognized for building trusted, long-term partnerships and leading consultative sales initiatives during periods of industry change. His professional background uniquely blends hospitality operations with enterprise technology, aligning closely with Agentic Hospitality’s mission.
Earlier in his career, Wiley developed his leadership skills within a globally recognized entertainment and hospitality ecosystem, where he rose from entry-level roles to senior management. During that time, he oversaw sales strategy, business development, marketing alignment, and operational leadership across major regional markets. This experience provided him with firsthand insight into guest experience design, brand consistency, and the operational complexity of large hospitality organizations.
More recently, Wiley worked in enterprise technology sales, managing strategic travel and leisure accounts for a global technology provider. In that role, he partnered with organizations undergoing digital transformation, cloud migration, and data modernization initiatives. His exposure to large-scale technology deployments deepened his understanding of how infrastructure decisions shape competitiveness, scalability, and resilience—particularly as AI becomes embedded across business operations.
A Turning Point for Hotel Distribution
Wiley’s appointment coincides with what many industry experts describe as a defining inflection point for hotel distribution. Travel discovery is increasingly moving toward natural-language interactions, where travelers ask AI assistants for recommendations and complete bookings within a single conversational flow. This shift is not merely about convenience; it represents a structural reallocation of visibility and demand across the travel ecosystem.
In AI-driven discovery environments, the data sources feeding recommendation engines play a critical role in determining which hotels are surfaced to travelers. Early integrations, proprietary data models, and exclusive partnerships can heavily influence outcomes, often favoring large platforms with extensive technical resources. For independent hotels, this raises the risk of reduced visibility or increased dependence on intermediaries that control access to demand.
Infrastructure as the New Competitive Advantage
Agentic Hospitality was created to address this emerging imbalance. Rather than offering another surface-level marketing or booking tool, the company is building foundational infrastructure that allows hotels to connect their content, availability, and pricing directly into AI-driven ecosystems. This approach is designed to ensure hotels can be accurately interpreted, confidently recommended, and seamlessly booked by AI systems without losing control over their brand or revenue strategy.
Industry observers increasingly emphasize that infrastructure, not features, will be the most critical technology investment for hotels in the coming years. As AI becomes the dominant interface for travel planning and purchasing, success will depend on whether hotel data is structured, reliable, and optimized for machine understanding. Without this foundation, even well-run properties risk becoming invisible in the channels where future travelers make decisions.
Agentic Hospitality’s platform aims to serve as that backbone, enabling hotels of all sizes to participate meaningfully in AI-driven discovery. By standardizing hotel data for AI consumption, the company seeks to reduce reliance on traditional intermediaries and create a more direct connection between hotels and guests.
Turning Vision into Adoption
With Wiley stepping into the Vice President of Sales role, Agentic Hospitality is focused on translating its technical vision into real-world adoption. His combined experience in hospitality operations and enterprise technology sales positions him to bridge the gap between complex infrastructure concepts and practical business outcomes.
As AI continues to reshape travel discovery, industry leaders increasingly agree that early action will be critical. Hotels that invest now in AI-ready foundations are more likely to retain visibility, independence, and pricing power, while those that delay risk falling behind as distribution models evolve.
Agentic Hospitality’s leadership believes that ownership of infrastructure will define the next era of hotel competitiveness. With David Wiley leading sales and customer engagement, the company is signaling its intent to play a central role in helping hotels navigate, and ultimately thrive in, the age of AI-powered travel discovery.
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