Loganair has announced a major fare reduction aimed at travellers planning ahead for 2026. The airline launched its popular Tartan Sale, offering a 17% discount on selected flights booked between 29 December 2025 and 8 January 2026. The offer applies to travel starting from 2 February 2026, giving passengers a strong incentive to plan early.
The sale reflects growing demand for affordable domestic travel as more travellers prioritize value, flexibility, and convenience when booking future holidays.
Early Planning Gets a Price Advantage
The Tartan Sale allows travellers to secure lower fares well in advance, reducing uncertainty around rising travel costs. With a dedicated promotional code, WINTER17, customers could access reduced prices across Loganair’s extensive network.
This approach supports early decision-making and helps travellers budget more effectively for holidays, family visits, and leisure breaks throughout 2026.
Extensive UK Route Network Benefits Travellers
Loganair operates more than 70 routes across the UK, connecting major cities, regional hubs, and remote communities. These routes include vital air links to island destinations and rural regions that often lack alternative transport options.
The sale makes it easier to reach coastal towns, historic cities, and lesser-known countryside escapes. For many regions, affordable air access plays a key role in sustaining tourism and local economies.
Seamless Links to Global Travel Hubs
Beyond domestic travel, Loganair strengthens connectivity through partnerships with leading international airlines such as Emirates and Qatar Airways. These alliances allow smooth onward travel from regional UK airports to major hubs like London Heathrow and Manchester.
This connectivity benefits both UK residents travelling abroad and international visitors exploring the UK beyond its major cities.
Generous Baggage Allowance Adds Value
One of the strongest incentives in the Tartan Sale is Loganair’s standard 21kg baggage allowance. This inclusion reduces extra costs and appeals to travellers planning longer trips or multi-stop journeys.
Families, island visitors, and outdoor enthusiasts gain greater flexibility, as they can pack more without worrying about added fees. This policy aligns with changing traveller expectations that now favour simplicity and transparency.
Service Recognition Builds Passenger Confidence
Loganair continues to earn recognition for customer satisfaction and service reliability. Recent industry surveys highlighted the airline’s strong performance in customer care, punctuality, and overall travel experience.
Such recognition reassures passengers that discounted fares do not come at the expense of service quality. Trust remains a key factor when travellers choose regional airlines.
Simple and Accessible Booking Options
Passengers could book discounted flights through Loganair’s official website, mobile app, or customer support channels. The booking process remained straightforward, encouraging quick decision-making during the limited sale period.
The discount applied to the base fare, and travellers were advised to review fare conditions carefully. Clear booking terms helped manage expectations and reduced confusion.
Staycations Continue to Drive Demand
UK staycations remain popular as travellers seek easier, cost-effective alternatives to international travel. Rising overseas costs and changing travel regulations have pushed many to rediscover destinations closer to home.
The Tartan Sale directly supports this trend by lowering the cost of reaching domestic holiday spots. Coastal resorts, national parks, and island communities stand to benefit from increased visitor numbers.
Regional Tourism Gains Economic Momentum
Affordable air travel plays a crucial role in supporting regional tourism. The Tartan Sale encourages exploration of areas often overlooked by mass tourism, including remote islands and smaller coastal towns.
Increased visitor flow boosts accommodation providers, local attractions, and hospitality businesses. Over time, this ripple effect strengthens regional economies and supports sustainable tourism growth.
Strategic Timing Ahead of 2026 Travel Season
Launching the sale as travellers plan for the year ahead positions Loganair advantageously in a competitive market. Early bookings improve load factors and provide greater operational certainty for the airline.
For passengers, early planning reduces last-minute stress and helps secure preferred travel dates during peak seasons.
Loganair Strengthens Its Customer-First Approach
The Tartan Sale highlights Loganair’s focus on affordability, accessibility, and passenger needs. Competitive pricing, generous baggage policies, and broad route coverage combine to create a strong value proposition.
By aligning its strategy with evolving travel preferences, Loganair reinforces its role as a key enabler of UK domestic travel and regional tourism.
A Positive Signal for UK Travel in 2026
As 2026 approaches, the Tartan Sale sends a clear signal of confidence in the UK travel market. Lower fares, strong connectivity, and customer-focused policies support both leisure and essential travel.
Loganair’s initiative not only benefits travellers but also contributes to the wider recovery and growth of the UK tourism sector, setting a positive tone for the year ahead.
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