Spain strengthens its position as a global beach tourism leader as Meliá Hotels International expands its Costa del Sol portfolio with the integration of Holiday World Resort in Benalmádena. The resort joins the Meliá network next March and introduces a comprehensive hospitality concept centered on leisure, entertainment and family travel. The arrival of Meliá brings fresh visibility to one of Málaga’s top coastal destinations and reinforces the region’s appeal to international travelers.
Costa del Sol tourism continues to rise due to favorable weather, cultural richness and strong coastal infrastructure. The integration of Holiday World Resort enhances that growth by adding a large-scale mixed-concept resort designed to serve families, wellness enthusiasts and long-stay vacationers.
A Multi-Hotel Resort Designed for All-Ages Travel
Holiday World Resort combines three four-star hotels and a premium apartment complex under one destination. Holiday World Polynesia, Holiday World Riwo and Holiday World Village form the core of the property. Casamaïa provides a high-end apartment offering for travelers who prefer privacy and space. With 864 rooms across the resort, travelers enjoy flexibility based on travel style, budget and group size.
The resort draws families with its comprehensive approach to leisure travel. Guests access dining, entertainment, wellness and sports activities without leaving the complex. This design mirrors emerging tourism demand for integrated vacation experiences that simplify planning and reduce logistical stress for families.
Aquatic Leisure Anchors the Resort Experience
One of the resort’s signature attractions is its expansive Beach Club. The complex spans more than 29,000 square meters and features nine outdoor pools, eleven jacuzzis, themed water zones and a wave pool. Water slides and family splash areas create a lively atmosphere for children, while jacuzzis and reserved seating options give adults dedicated spaces for relaxation.
Dining outlets throughout the resort offer international and local flavors, enhancing vacation quality with culinary variety. Travelers prioritize culinary discovery during vacations, and Holiday World incorporates that expectation by offering multiple dining concepts within the same property.
Sports Tourism Gains a New Hub
Sports and fitness play a significant role in the resort’s identity. A 3,600-square-meter sports complex includes tennis courts, paddle facilities, basketball courts, a football pitch and functional training areas. Holiday World plans to introduce four pickleball courts in 2026, marking the first specialized pickleball club in a Spanish family resort. Pickleball continues rapid global growth, making the addition a forward-looking investment that aligns with rising sports tourism demand.
Meliá recognizes the increasing link between leisure tourism and sports activities. Families and wellness travelers seek destinations that support recreation, fitness and multigenerational participation. Holiday World meets that demand through facilities that accommodate children, adults and older travelers.
Distinct Hotel Concepts Within One Resort
Each hotel in the complex offers its own character and tourism value.
Holiday World Polynesia
Holiday World Polynesia features 328 rooms inspired by tropical island aesthetics. Suites include jacuzzis and sea views. The hotel offers an outdoor pool, mini-golf, bowling alley and gaming spaces. Wellness amenities include gym facilities, massage treatments and sauna access. Six restaurants and bars deliver both themed experiences and casual dining.
Holiday World Riwo
Holiday World Riwo focuses on family-centric experiences. Its 148 rooms support flexible group stays. Guests enjoy a soft-play zone with slides, an outdoor auditorium, gaming areas and a pool with a sunbathing terrace. Dining outlets, a gym and sauna facilities ensure balanced recreation for children and adults.
Holiday World Village
Holiday World Village offers 360 rooms and emphasizes spacious accommodations. Guests gain access to entertainment spaces including a recreation room with billiards, arcade games and a mini cinema. Mini-golf and Beach Club access enhance leisure options. Wellness facilities include gym areas, massage rooms and sauna services. Six pubs and restaurants create variety for long-stay travelers.
Casamaïa Apartments
Casamaïa caters to travelers seeking privacy and apartment-style comfort. The property includes one-bedroom suites, penthouses and family apartments. Guests enjoy the Hydros Spa, indoor and outdoor pools and a modern gym. Casamaïa blends luxury, wellness and independence for discerning travelers.
Meliá Strengthens Coastal Tourism Footprint
The resort enters the Meliá network under the Affiliated by Meliá Holiday World brand. This move brings Meliá’s hotel count in Málaga province to twenty-two properties. The expansion enhances the company’s reach across coastal tourism markets and positions the Costa del Sol for continued international growth.
Meliá’s presence boosts brand-driven tourism flows and supports seasonal demand management, especially during high-traffic summer months. Benalmádena gains increased visibility within global distribution networks and loyalty structures.
A Strategic Investment in Sustainable Tourism
The integration aligns with regional efforts to promote sustainable tourism models. Modern travelers value wellness, recreation, convenience and cultural integration. Holiday World meets these needs through family-focused facilities, sustainability-minded upgrades and multipurpose amenities.
Costa del Sol continues to evolve beyond traditional sun-and-beach tourism. Large resorts now incorporate wellness programs, sports tourism, culinary experiences and family-friendly entertainment to compete in a global market.
A Comprehensive Destination for Modern Travelers
With its blend of leisure, sports, wellness and dining, Holiday World positions itself as a destination resort that appeals to a wide spectrum of travelers. The integration into Meliá Hotels International strengthens regional tourism infrastructure and enhances Spain’s standing as a premier coastal destination for international travelers.
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