APT Travel Group introduces the Book to Board incentive program to stimulate early bookings for 2026 and reward travel agents with premium travel experiences. The initiative reflects the company’s commitment to its trade partners and showcases its confidence in the appeal of its global itineraries. Book to Board encourages agents to convert interest into sales during the peak planning period and builds momentum for the upcoming travel year.
The incentive runs from January 6 to February 15. Eligible bookings with APT Luxury and Travelmarvel enter weekly prize draws that feature luxury river cruises and cash rewards. The program rewards both performance and engagement, motivating agents to promote high-value itineraries across multiple regions and travel styles.
Cruise and Cash Prizes Reward Sales Performance
Book to Board highlights premium cruise prizes for two as part of its weekly draws. Travelmarvel provides itineraries across some of its most sought-after river routes. Agents have opportunities to win cruises along the Mekong, Rhine, Danube and Douro rivers. The Nile also joins the lineup with a newly launched luxury itinerary. Winners enjoy the chance to experience Travelmarvel’s products firsthand and gain valuable insight into the experiences they promote.
Alongside cruise prizes, APT Travel Group offers ÂŁ500 in weekly cash rewards. These cash incentives encourage agents to maximize bookings throughout the promotional period. Each qualifying booking automatically enters the draw. Multiple bookings increase the number of entries, enriching the competitive element of the promotion. The streamlined format ensures ease of participation and allows agents to focus on client engagement and consultation.
Aligning With a Major Worldwide Sale Campaign
The incentive aligns with APT Travel Group’s broader Worldwide Sale Campaign. Select itineraries feature discounts of up to 40 percent, creating significant value for travelers who book early. The combination of savings on consumer-facing products and rewards for agents forms a coherent dual-channel strategy that strengthens demand generation.
Agents gain access to itineraries that carry strong appeal due to their pricing, destination mix and experience-driven structure. Travelers seeking premium vacations benefit from compelling savings, enriching the booking environment and supporting the sales cycle for 2026 departures.
Diverse Itineraries for Varying Client Interests
Book to Board showcases a wide selection of signature itineraries. Travelmarvel and APT Luxury provide varied travel styles that span river cruising, escorted touring and immersive cultural experiences. The diversity gives agents options that match the needs of different client demographics.
Travelmarvel Treasures of Egypt and The Nile
Travelmarvel introduces a new Egypt itinerary with return flights from the UK and a luxury Nile River cruise aboard Travelmarvel’s Sirius. The itinerary launches in September 2026 and includes iconic cultural landmarks such as the Great Pyramids, Karnak Temple and Valley of the Kings and Queens. This route blends historical exploration with refined travel accommodations.
Travelmarvel Rhine and Moselle
Travelmarvel also highlights its Rhine and Moselle itinerary aboard the new Travelmarvel Rigel. The itinerary begins in July 2026 and includes return flights from the UK. Guests enjoy scenic cruising and curated excursions that include an Amsterdam canal cruise, a visit to the World Heritage-listed Augustusburg Palace and a food tasting in Strasbourg.
APT Luxury Magnificent Europe
APT Luxury promotes its Magnificent Europe itinerary aboard the APT Solara or APT Ostara. The route connects Budapest, Austria, Vienna and Amsterdam. Guests enjoy inclusive flights and transfers from the UK and curated experiences. Highlights include a private reception at Vienna’s City Palace, a mountain lunch on Gaisberg, a Sound of Music performance and a visit to Namedy Castle.
APT Luxury Rockies Explorer
APT extends its offerings beyond Europe with the 12-day Rockies Explorer escorted tour. Guests travel from Vancouver through the Canadian Rockies and onward to flagship destinations such as Banff, Lake Louise and Whistler. A two-day Rocky Mountaineer rail journey in GoldLeaf Service forms a structural highlight of the itinerary.
Strengthening Trade Engagement for 2026
APT Travel Group leverages Book to Board to strengthen trade relationships and stimulate early interest in 2026 travel. The incentive integrates rewards, aspirational travel products and competitive pricing to support agent-led sales growth. The program encourages agents to present 2026 itineraries to clients during a crucial planning period and reinforces APT’s commitment to its trade network.
Agents gain a portfolio of premium river cruises and guided tours that appeal to travelers seeking culture, scenery and comfort. The program makes it easier for agents to promote longer-haul and experiential travel products that benefit from early booking windows.
Setting the Stage for a Strong Travel Year
As Book to Board unfolds, APT Travel Group positions itself for a successful 2026 season. The incentive merges sales strategy and partner engagement to drive bookings across multiple categories. With weekly prizes, cash rewards and strong consumer savings, the campaign encourages momentum and broad participation. APT sets the stage for a year defined by premium travel demand, enhanced agent engagement and diversified itinerary offerings.
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