Propellic has entered a new chapter in its evolution as one of the travel industry’s leading digital marketing agencies, announcing two significant executive appointments that will support its expansion into enterprise markets and reinforce its mission to help travel brands grow sustainably. With the appointment of Jeff Johnson as Chief Operating Officer (COO) and John Matson as Chief Revenue Officer (CRO), the agency is positioning itself for broader service delivery, more advanced performance capabilities, and deeper strategic partnerships across the global tourism economy.
The agency’s leadership expansion reflects a wider shift within the travel marketing landscape, where competition, digital maturity, and consumer expectations are reshaping the way tourism brands engage audiences. As travel rebounds and markets stabilize, companies are seeking partners who can offer data-driven growth strategies, measurable outcomes, and long-term brand differentiation. Propellic aims to meet that demand through enhanced operational excellence and a stronger commercial framework guided by its newly expanded executive team.
Propellic Builds Operational Foundations for Scale
Jeff Johnson brings over two decades of agency leadership experience to his role as COO, with extensive background in managing performance marketing teams and driving operational efficiency for global clients. His previous work with major digital agencies has prepared him to help Propellic refine internal systems, streamline workflows, and expand delivery capabilities without sacrificing service quality.
Operational maturity has become increasingly essential for travel-focused service providers. Many travel brands now require integrated multi-channel marketing support—from search and paid media to content, analytics, and performance reporting—especially as competition intensifies in aviation, hospitality, tours and activities, and destination marketing. Johnson’s leadership will be central to scaling Propellic’s ability to serve these brands across multiple regions and segments.
As COO, Johnson will oversee day-to-day delivery, talent development, resource management, and performance alignment. His focus on operational structure is expected to improve client experience and support Propellic’s ongoing expansion into enterprise travel accounts, particularly those requiring high levels of coordination and cross-functional collaboration.
Revenue Leadership to Support Travel Industry Growth
Joining Johnson is John Matson, who assumes the role of Chief Revenue Officer. Matson’s career has been deeply intertwined with travel innovation, having co-founded a startup ecosystem dedicated to tourism technology, and later supporting emerging travel platforms through advisory and revenue strategy roles. His background bridges both marketing performance and business development, making him well-suited to expand Propellic’s commercial footprint and support travel brands navigating growth-focused marketing initiatives.
As CRO, Matson’s responsibilities will center on revenue strategy, client partnerships, sales operations, and performance insights. His approach emphasizes aligning marketing investments with tangible business outcomes—a priority for travel companies as they work to optimize acquisition costs, boost conversions, and increase lifetime value across guests, passengers, and travelers.
Matson has long advocated for the impact travel brands have on global culture and community, frequently noting that every booking represents more than a transaction—it represents discovery, connection, and perspective. This philosophy aligns closely with Propellic’s mission to support travel brands in inspiring movement, exploration, and economic uplift through strategic marketing.
Elevating Performance Marketing for Travel Brands
Propellic’s leadership expansion comes at a pivotal moment for the travel and tourism sector. Global tourism continues to recover, while digital advertising costs rise and consumer behavior shifts toward research-driven planning. Travelers now move fluidly across multiple digital touchpoints—from search engines and booking platforms to social channels and travel content publishers—before selecting accommodations, flights, or experiences. As this journey becomes more complex, travel brands must invest in data, insights, and technology to maintain visibility and compete effectively.
Propellic has specialized in these capabilities from the outset, offering tourism brands advanced SEO strategies, paid media management, content marketing, and performance reporting tailored to the travel customer journey. With demand for measurable outcomes increasing among hotel groups, airlines, destinations, tours, and online travel platforms, the agency’s enhanced operational and revenue leadership aims to deliver marketing programs that directly support occupancy, bookings, and visitation goals.
Supporting Enterprise Growth and Tourism Innovation
CEO Brennen Bliss emphasized that Propellic’s new leadership structure reinforces its ability to serve larger and more complex travel clients. Enterprise tourism organizations often require sophisticated attribution models, multi-market execution, collaborative content systems, and analytics frameworks capable of supporting long-term destination goals and campaign cycles. By investing in leadership with enterprise experience, Propellic is preparing to meet these expectations while continuing to support mid-market travel brands.
The appointments also align with broader industry trends indicating that travel brands are becoming more data-driven, more performance-focused, and more interested in integrated marketing systems. As competition heightens across tourism verticals, brands are increasingly prioritizing agencies that can act as strategic partners rather than tactical service providers.
A Future-Facing Outlook for Travel Marketing
With Johnson and Matson now part of the executive team, Propellic is poised to accelerate innovation, expand its product offerings, and strengthen its impact on global tourism organizations. Both leaders share a commitment to helping travel brands grow sustainably in an evolving digital marketplace, emphasizing measurable performance, strategic collaboration, and industry expertise.
For Propellic, the latest appointments represent not only internal growth but an industry-wide signal that travel marketing is entering a more sophisticated, analytics-driven era—one where branding, distribution, and revenue strategy increasingly intersect.
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