IHG Hotels & Resorts continues to strengthen its presence in Southeast Asia through a new partnership with AssetWise Public Company Limited. The collaboration will introduce Hotel Indigo Phuket Nai Yang Beach, scheduled to open by 2030. This development marks a key milestone in IHG’s strategy to grow its Luxury and Lifestyle portfolio in high-demand tourism destinations.
Phuket remains one of Thailand’s most popular travel locations, attracting international visitors with its beaches, culture, and wellness offerings. By introducing a neighborhood-inspired Hotel Indigo property, IHG aims to deliver a boutique-style experience that reflects local character while maintaining global service standards.
The announcement also highlights IHG’s confidence in the long-term growth of Thailand’s tourism industry. Industry leaders expect Phuket to remain a strong market due to improved infrastructure, expanded air connectivity, and rising demand for experiential travel.
Strengthening a Growing Partnership with AssetWise
The new Hotel Indigo project expands IHG’s collaboration with AssetWise and its subsidiary Rhom Bho Property Public Company Limited. Both companies previously worked together on hospitality developments in Thailand, including projects currently in construction phases.
This partnership focuses on creating hotels that combine local identity with modern hospitality design. AssetWise brings regional development expertise, while IHG contributes global branding, operational systems, and marketing reach. Together, they aim to deliver properties that appeal to both international travelers and domestic guests.
Executives from both organizations emphasize long-term growth rather than short-term expansion. By targeting lifestyle-focused travelers, they hope to attract visitors seeking authentic experiences connected to local culture.
Hotel Indigo Brand Continues Global Growth
Hotel Indigo operates as one of IHG’s fastest-growing lifestyle brands. The concept centers on neighborhood storytelling, where each property reflects the surrounding environment through design, dining, and guest experiences.
Globally, Hotel Indigo continues to expand with more than 190 properties already open and over 130 in development. Travelers increasingly prefer boutique hotels that offer unique experiences rather than standardized accommodation. This trend drives strong demand for brands that balance individuality with reliable service quality.
The upcoming Phuket property will strengthen the brand’s footprint across Southeast Asia and Korea, where lifestyle hotels attract younger travelers and experience-driven guests.
Prime Location Near Nai Yang Beach and Sirinat National Park
Hotel Indigo Phuket Nai Yang Beach will sit in a strategic location near Phuket International Airport, allowing guests to reach the property within minutes of arrival. Nai Yang Beach offers a quieter alternative to more crowded tourist areas while maintaining easy access to attractions.
The nearby Sirinat National Park adds ecological value to the destination, offering mangrove forests, protected coastal zones, and opportunities for nature-based activities. Travelers who seek relaxation alongside outdoor exploration will find the area particularly appealing.
Phuket Old Town lies within driving distance, giving guests access to historic architecture, local markets, and vibrant culinary experiences. This balance between nature and culture aligns with the Hotel Indigo brand’s focus on immersive neighborhood storytelling.
Design and Amenities Tailored to Modern Travelers
The upcoming hotel plans to include a range of amenities designed to enhance guest comfort. A restaurant and bar will offer dining experiences inspired by local flavors and international cuisine. A spa and fitness center will provide wellness-focused facilities, reflecting Phuket’s growing reputation as a wellness destination.
Lifestyle travelers often prioritize spaces that encourage relaxation and social interaction. Therefore, designers aim to create communal areas that blend modern aesthetics with local influences. Hotel Indigo properties typically feature art and design elements inspired by surrounding communities, and the Phuket location will follow this approach.
By integrating local culture into architecture and guest experiences, the hotel seeks to deliver a sense of place that distinguishes it from conventional resorts.
Supporting Thailand’s Tourism Growth Strategy
Thailand continues to position itself as a global tourism leader by investing in infrastructure and promoting sustainable travel. Phuket plays a central role in this strategy due to its strong international appeal and established hospitality ecosystem.
IHG plans to expand its presence in Thailand significantly over the next several years. The company aims to grow its portfolio to more than 80 hotels, reflecting confidence in the country’s tourism recovery and future demand.
Luxury lifestyle properties help diversify Thailand’s accommodation options, allowing destinations to attract high-value travelers. These visitors often spend more on experiences, dining, and wellness activities, which benefits local economies.
Expanding Southeast Asia’s Luxury Lifestyle Segment
The development of Hotel Indigo Phuket Nai Yang Beach aligns with broader trends in Southeast Asia’s hospitality sector. Travelers increasingly look for boutique-style hotels that deliver authentic cultural connections alongside premium comfort.
IHG continues to invest in markets where tourism demand shows strong long-term growth. Southeast Asia remains a priority due to its diverse destinations, expanding middle-class travel market, and increasing flight connectivity.
By introducing new lifestyle-focused properties, the company strengthens its position within a competitive regional market. The partnership with AssetWise also demonstrates how international hotel brands collaborate with local developers to create culturally relevant experiences.
Looking Ahead to the 2030 Opening
As construction and planning move forward, anticipation builds around the future launch of Hotel Indigo Phuket Nai Yang Beach. The property promises to combine design-led hospitality with Phuket’s natural beauty and cultural vibrancy.
The new hotel represents more than a single development. It signals a broader shift toward experiential travel that emphasizes local identity, wellness, and personalized service. Travelers seeking distinctive stays in Southeast Asia may find this upcoming property particularly appealing.
IHG’s continued investment in Thailand reflects confidence in the region’s tourism potential. When the hotel opens in 2030, it aims to deliver a fresh lifestyle hospitality experience that strengthens Phuket’s reputation as a world-class travel destination.
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