As the global hospitality landscape continues to evolve with heightened expectations for personalization, efficiency, and seamless digital experiences, Accor, a world-leading hotel group, has announced an expanded partnership with Amadeus, a prominent provider of travel and hospitality technology solutions. This strategic collaboration will see Accor rolling out Amadeus’ Delphi® sales and catering platform across its premium and luxury brands, starting with Pullman, Mövenpick, and Swissôtel.
This move underscores Accor’s commitment to enhancing guest satisfaction and operational excellence through cutting-edge digital transformation, particularly in managing group business, meetings, incentives, conferences, and exhibitions (MICE).
Delphi®: Transforming Hotel Sales and Event Operations
Delphi®, long considered a gold standard in hospitality event management, is known for its powerful Customer Relationship Management (CRM) capabilities and real-time inventory access. By centralizing data on availability, pricing, and guest preferences, the solution enables hotels to respond faster to client inquiries, generate accurate proposals, and manage events from inception to execution.
For sales and catering teams within Accor’s premium and luxury segments, Delphi brings automation to routine workflows—such as proposal generation and follow-up scheduling—freeing staff to concentrate on relationship-building and bespoke service delivery. This leads to greater efficiency, improved client satisfaction, and more successful closures of high-value bookings.
Enhanced Group Experiences Across Accor’s Premium Portfolio
The Delphi platform will be implemented across Accor’s premium and luxury properties, including those with significant meetings and events business or those operating under a clustered hotel model, where multiple properties are managed under a unified framework. For these large-scale operations, Delphi delivers a synchronized view of event logistics—from menu customization to room configuration—ensuring nothing is missed and every detail aligns with guest expectations.
With a cloud-native architecture, Delphi offers real-time collaboration between hotel teams and clients, reducing miscommunication and enhancing event accuracy. Whether a client is booking a corporate summit at Swissôtel or a destination wedding at Mövenpick, the user experience is seamless, personalized, and efficient.
Strategic Digital Transformation for Accor
According to Peter Waters, Executive Vice President of Hotel IT Solutions at Amadeus, the expanded use of Delphi marks a key milestone in Accor’s digital transformation journey.
“We are thrilled to expand our long‑term strategic partnership with Accor. Expanding our Delphi relationship is another example of how Amadeus is providing innovative technology to help Accor drive profitable demand and achieve operational excellence,” said Waters.
This initiative not only empowers hotel staff with better tools but also bolsters Accor’s reputation for innovation and service in the highly competitive upscale market. In a time when group business and hybrid events are becoming increasingly complex, such technological agility is essential.
Why It Matters: The Bigger Picture in Hospitality
The move by Accor reflects a broader industry shift toward technology-led personalization and operational intelligence. As the hospitality sector rebounds from global disruptions, hoteliers are placing greater emphasis on digital tools that offer both scalability and sophistication.
The hospitality technology market is booming, with global spending on hotel tech expected to surpass $50 billion by 2027. Cloud-based event and sales solutions like Delphi are at the forefront, helping hotels anticipate demand patterns, optimize room usage, and deliver exceptional guest experiences that fuel loyalty and revenue growth.
A Competitive Advantage in the MICE Market
The MICE industry, estimated to be worth more than $1.4 trillion globally, represents a lucrative segment for hotel groups. Accor’s expanded adoption of Delphi enables it to deliver faster response times, more accurate proposals, and hyper-personalized services to this high-value market.
Whether it’s a business retreat, a corporate seminar, or a large cultural event, Delphi’s robust backend ensures every facet is handled with precision. This level of service excellence helps Accor maintain a competitive edge, especially as corporations and travelers alike seek venues with strong digital infrastructure and dependable support.
Looking Ahead: Technology-Driven Hospitality
With the enhanced deployment of Delphi across its premium and luxury brands, Accor is signaling a clear intent to lead the future of hotel sales and event planning. This collaboration with Amadeus aligns with broader trends in digital hospitality, from intelligent guest profiles to AI-assisted service models.
As hospitality businesses look to win back customers and boost profitability in 2025 and beyond, integrated technology platforms like Delphi will be essential not just for operations—but for delivering meaningful, memorable guest experiences.
Conclusion:
The expansion of Amadeus’ Delphi® within Accor’s premium and luxury brands marks a significant leap forward in hotel technology integration. By prioritizing automation, real-time data, and guest-centric design, Accor is setting a new benchmark for efficiency and excellence in the hotel event planning space—strengthening both its global footprint and its appeal to high-end clientele.
