In a defining moment for the global hospitality sector, India has launched NamAIste – IIHM Hospitality GPT, the world’s first generative AI platform exclusively tailored for the hotel and hospitality industry. Spearheaded by the International Institute of Hotel Management (IIHM) and Entiovi Technologies, this revolutionary AI knowledge engine marks a powerful stride in India’s “Make in India” initiative and vision for a “Viksit Bharat.”
Unveiled on May 25, 2025, at IIHM’s Global Campus in Kolkata, NamAIste represents a technological leap forward for hospitality professionals, educators, and students worldwide. Unlike generic chatbots or conventional search engines, NamAIste is built on a domain-specific large language model (LLM) fine-tuned to the diverse and intricate needs of the global hotel industry.
Bridging Technology and Tradition
NamAIste is not merely another AI tool — it’s a transformation engine. Built on open-source infrastructure but powered by proprietary hospitality data from over 60 countries, the platform enables real-time access to rich, validated content across service protocols, operational best practices, and innovation frameworks. It facilitates smarter learning and quicker decision-making within hotel operations, guest services, culinary practices, and tourism strategies.
The brainchild of Dr. Suborno Bose, Chairman and Chief Mentor of IIHM, NamAIste represents decades of academic leadership fused with futuristic thinking. “The industry is ready for it. NamAIste is not just an innovation, it’s a mind-changer,” said Dr. Bose. “It’s made in India for the world, and we are proud to offer this as a gift to the global hospitality ecosystem.”
Empowering Viksit Bharat Through Innovation
Developed in partnership with Entiovi Technologies, NamAIste’s foundations lie in creating a sector-specific LLM that can cater to hyper-contextual inquiries from any part of the globe. As Sanjoy Chatterjee, Founder and Director at Entiovi, elaborated, “The uniqueness of NamAIste lies in the contextual richness of its database. Imagine a student in Bengal asking about Japanese tea ceremonies and getting an answer derived from native Japanese hospitality literature — in Bengali.”
Chatterjee revealed that the idea germinated during a casual early morning discussion with Dr. Bose in February 2025. Just months later, the vision materialized into a full-fledged AI engine that can interpret, generate, and deliver deeply researched hospitality knowledge in multiple languages and cultural contexts.
Revolutionizing Hospitality Education
With NamAIste, IIHM has taken hospitality education to a new frontier. Students and faculty now have access to AI-driven, dynamic learning that mirrors real-world hotel scenarios and industry expectations. Unlike traditional teaching methods, NamAIste can simulate complex case studies, offer SOP guidelines, and present trend analyses — all within seconds.
Dr. Bose emphasized, “This is not just about hospitality management. It’s about teaching the business of hospitality. We’re empowering future hoteliers to make data-informed, creative, and empathetic decisions.”
This sentiment was echoed by hospitality professionals worldwide. Manish Dayya, GM of Sofitel BKC Mumbai, hailed it as a proud “Make in India” moment, noting how such tools reinforce India’s leadership in global hospitality education and service excellence. Similarly, Sabrina Dey, GM of ITC Windsor Bengaluru, called NamAIste “a space mission for the hospitality world,” likening its transformational capacity to that of a rocket launch for AI integration in hotels.
AI with a Human Touch
Despite its AI core, NamAIste does not aim to replace the human elements of hospitality. As Dr. Bose insightfully noted, “AI can’t replace smiles. Ours is an industry of people, of human warmth. What NamAIste does is elevate the human experience by assisting professionals to exceed guest expectations with precision and personalization.”
In that spirit, NamAIste isn’t just an educational or operational tool — it’s a collaborator. It provides SOP templates, customer service innovations, and cultural hospitality nuances that can empower teams across hotels, resorts, culinary institutions, and travel agencies to deliver tailored excellence.
Global Launch, Local Pride
The global response to NamAIste has been overwhelmingly positive. During the launch, attended virtually by hospitality educators, students, chefs, and corporate leaders from various continents, applause broke out when real-time multilingual translations and region-specific knowledge retrieval were demonstrated live.
Back in India, IIHM campuses celebrated this historic launch with excitement and pride. Faculty members and students recognized this innovation as a game-changer — one that positions them at the forefront of a hospitality renaissance.
Ishan Sarkar, Chief Business Officer of Indya Foods, summed it up aptly: “Dr. Suborno Bose isn’t just an AI evangelist — he’s a hospitality evangelist. NamAIste is the best news the hospitality world has heard in decades.”
The Road Ahead
NamAIste is poised to become an indispensable tool for hospitality professionals globally. With plans to integrate real-time industry data, expand its multilingual capabilities, and deepen its AI personalization models, the platform aims to grow alongside the rapidly evolving needs of the industry.
From managing five-star properties to training future hoteliers, NamAIste stands at the confluence of tradition and innovation — echoing India’s aspiration to lead not just with numbers, but with knowledge and heart.
As every new user logs into NamAIste from across the world, they tap into not just a database, but a legacy — one built in India, built for the world.
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