Belgium-based Radisson Hotel Group is strengthening its position as a global leader in sustainable hospitality after unveiling its first Verified Net Zero hotels in Manchester City Centre and Oslo City Centre. The milestone was announced as part of the company’s 2025 Responsible Business Report, highlighting a major step forward in the hospitality sector’s transition toward environmentally responsible tourism and low-emission travel experiences.
The launch of the two new properties marks a defining moment for the international hotel industry as climate-conscious travelers increasingly seek accommodation options aligned with sustainability goals without compromising comfort, luxury, or service standards.
Radisson Hotel Group’s latest sustainability achievements reflect the growing pressure on global hospitality brands to reduce emissions, adopt renewable energy, and implement environmentally responsible operations across their portfolios.
Manchester and Oslo Hotels Become Models for Sustainable Urban Tourism
The newly introduced Verified Net Zero hotels in Manchester and Oslo are designed to demonstrate how large-scale hospitality operations can successfully reduce carbon emissions while continuing to deliver premium guest experiences.
Both city-center properties serve as scalable examples for future hotel developments as destinations worldwide push for greener tourism infrastructure and stricter environmental standards.
The hotels achieved Verified Net Zero status by addressing emissions across operational activities, including scopes 1, 2, and 3, while focusing heavily on energy efficiency, renewable electricity, electrification, and responsible resource management.
As major tourism and business travel hubs, Manchester and Oslo were strategically selected to showcase how sustainability can be integrated into modern urban hospitality environments where visitor demand remains strong year-round.
The initiative also supports broader tourism industry goals tied to climate action, sustainable travel experiences, and reduced environmental impact from accommodation providers.
Radisson Strengthens Long-Term Net Zero Strategy for Global Portfolio
The 2025 Responsible Business Report outlines Radisson Hotel Group’s broader sustainability roadmap as the company works toward achieving Net Zero emissions across its operations by 2050.
The hospitality company continues implementing a structured multi-year strategy focused on operational efficiency, renewable energy adoption, waste reduction, and lower-emission hotel management systems.
According to the report, Radisson Hotel Group has already achieved a 23% reduction in emissions intensity per square metre compared with 2019 levels. Additionally, the company reported a 6% decrease in Scope 1 and Scope 2 emissions, reflecting continued progress in reducing environmental impact across its global portfolio.
An increasing number of Radisson properties are also transitioning toward renewable electricity. The company confirmed that 78 hotels are currently operating using 100% renewable electricity, reinforcing its commitment to sustainable tourism infrastructure.
As governments and tourism authorities worldwide introduce tougher sustainability regulations, hotel groups are rapidly adapting to changing environmental expectations from both regulators and travelers.
Sustainable Luxury Becomes a Key Driver of Guest Demand
The rise of eco-conscious travel is reshaping the global hospitality industry, with travelers increasingly prioritizing hotels that combine luxury experiences with responsible environmental practices.
Radisson Hotel Group’s Verified Net Zero initiative aligns closely with these evolving consumer expectations. Modern travelers are placing greater emphasis on sustainability, energy efficiency, local community engagement, and ethical tourism experiences when choosing accommodation.
By integrating sustainable practices directly into hotel operations, Radisson aims to position itself competitively within the rapidly growing sustainable luxury travel segment.
Industry analysts believe branded sustainability initiatives are becoming a major differentiator in international tourism markets, especially among younger travelers, corporate clients, and environmentally conscious leisure visitors.
The introduction of high-profile Net Zero hotels in major European cities may also encourage other hospitality companies to accelerate similar investments in sustainable hotel development.
Radisson Expands Social Responsibility Through People and Community Programs
Beyond environmental targets, Radisson Hotel Group’s sustainability framework also focuses heavily on workforce development and community engagement through its “Think People” and “Think Community” pillars.
The company employs more than 75,000 team members across 100 countries and continues investing in employee well-being, diversity initiatives, and career development programs.
Its employee engagement score reached 84%, while women now hold 31% of leadership positions within the organization, reflecting broader efforts to strengthen inclusion and leadership diversity.
The Radisson People Foundation, launched in 2024, has already supported more than 250 employees facing hardship situations, highlighting the company’s focus on internal social responsibility alongside environmental progress.
Meanwhile, Radisson’s partnership with clean water organization Just a Drop has positively impacted more than 34,000 people globally through sanitation and hygiene projects.
In 2025, the company also contributed approximately 890,000 euros in financial and in-kind support to charitable initiatives while employees collectively delivered 79,000 volunteer hours across community programs.
Sustainable Hospitality Continues Reshaping Global Tourism
The hospitality sector remains under increasing pressure to reduce environmental impact as tourism authorities, governments, airlines, and travelers push for greener industry standards.
Radisson Hotel Group’s Verified Net Zero hotel initiative reflects a wider transformation occurring across global tourism, where sustainability is becoming central to long-term growth strategies.
Hotels are increasingly adopting renewable energy systems, eliminating waste, improving water efficiency, and redesigning operations to align with climate goals while maintaining guest satisfaction and profitability.
As sustainable tourism continues gaining momentum worldwide, hospitality brands capable of balancing luxury experiences with environmental responsibility are expected to capture growing market demand.
Radisson Positions Itself at the Forefront of Responsible Global Hospitality
With the opening of its first Verified Net Zero hotels in Manchester and Oslo, Radisson Hotel Group is establishing itself as one of the hospitality industry’s leading forces in sustainable tourism innovation.
The company’s long-term investment in renewable energy, emissions reduction, employee development, and community partnerships demonstrates how sustainability is increasingly shaping the future of international travel and hospitality.
As travelers become more environmentally conscious and destinations continue prioritizing climate-friendly tourism growth, Radisson’s sustainability-focused strategy is expected to strengthen its global brand appeal while setting new standards for responsible luxury hospitality.
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