Magipic AI has secured a place among ten emerging technology companies selected for live demonstrations at IBTM World in Barcelona. The business events exhibition takes place at Fira Barcelona Gran Via from 17 to 19 November 2026.
The British-founded platform will appear on the Future Stage during the dedicated AI for Events Demo Day. Its presentation will show how personalised visual experiences can support attendee engagement and commercial lead capture.
For exhibitors, the demonstration addresses a practical challenge: turning stand visits into useful business conversations and measurable follow-up opportunities. For meeting planners, it offers a look at technology designed for busy exhibition environments.
Magipic AI will also exhibit at stand P54C, combining its stage appearance with direct demonstrations throughout the three-day gathering.
Personalised Content Creates A Stand Attraction
The platform starts with a single attendee portrait captured using a mobile phone or tablet.
It then transforms the image into personalised content, including branded videos, digital publications or printed keepsakes. The process aims to give visitors an immediate reason to engage with an exhibitor.
Attendees access the experience through a browser, without downloading a dedicated application. This approach reduces the number of steps required to participate on a crowded exhibition floor.
Before unlocking the finished asset, visitors complete a short qualification form. Exhibitors can therefore connect the creative interaction with information supporting subsequent business discussions.
The experience combines a personal takeaway with a commercial purpose. Its effectiveness will depend on the content, audience and quality of the follow-up process.
Lead Capture Moves Beyond Stand Footfall
Exhibition attendance alone provides a limited picture of commercial performance.
A busy stand may attract attention without generating contacts that sales teams can use. Magipic AI positions its platform around connecting visitor participation with structured attendee information.
The supplied deployment account reports 300 qualified contacts over 12 hours at Microsoft for Startups in Athens. That example illustrates a reported activation result, rather than a guaranteed outcome for future events.
At Black Hat USA in Las Vegas, the platform delivered branded scenes and postcards for cybersecurity audiences. The account also describes an extension of the lounge activation across multiple days.
These examples provide context for the Barcelona demonstration. However, the supplied information does not establish resulting sales, conversion rates or independently assessed returns.
For exhibitors evaluating the tool, those distinctions matter when setting objectives and comparing results.
Brand Integration Supports Event Follow-Up
Magipic AI offers white-label integration, allowing event teams to present the experience within their own branding.
The supplied description also outlines communications sent from exhibitors’ enterprise domains. This can help maintain continuity between the stand interaction and later contact.
Destination management companies, event agencies and corporate teams could use that continuity when managing prospective clients. A personalised asset can become the starting point for a conversation about services or future projects.
Nevertheless, contact collection must fit each exhibitor’s processes and applicable requirements. The supplied material does not provide enough detail to assess consent procedures, retention policies or specific compliance arrangements.
A successful deployment therefore requires both an engaging experience and a clear operational plan for handling attendee information.
Business Events Connect Technology And Tourism
The Barcelona showcase places the platform before an audience working across meetings, incentives, conferences and exhibitions.
For tourism businesses, these events provide opportunities to meet buyers, present destinations and develop commercial relationships. Hotels, venues and destination specialists can use exhibitions to introduce their capabilities directly.
Personalised content could help such exhibitors communicate a destination or hospitality offering through a memorable visitor experience. It may also extend visibility when participants choose to share their finished assets.
However, digital sharing does not automatically translate into bookings or visitor spending. The tourism value depends on whether engagement produces relevant enquiries and subsequent business.
IBTM World offers Magipic AI an opportunity to demonstrate that connection in front of potential users from the international events sector.
Barcelona Programme Includes Personalised Planners
At stand P54C, Magipic AI plans to offer personalised 2027 wall planners and dynamic media assets.
The activation will target corporate meeting planners who schedule business discussions with the presentation team. This links the demonstration with appointments and prospective commercial relationships.
Before Barcelona, the company will demonstrate its platform at Event Tech Live in London, exhibiting at stand LP8.
Together, the appearances create opportunities for event professionals to examine the workflow in person and discuss integration needs.
The central question remains practical: can a personalised attraction generate useful engagement that continues after the exhibition? Magipic AI’s IBTM World appearance will showcase its proposed answer through live demonstrations and direct buyer conversations.
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