In a vibrant celebration of self-expression, mindfulness, and the power of movement, nhow Hotels & Resorts—part of the design-forward Minor Hotels group—has launched the much-anticipated Dance nHow Tour. Kicking off on 13 July 2025 in Amsterdam, this unique event series will traverse eight major European cities, uniting travelers and locals through immersive dance experiences. This transformative initiative redefines wellness tourism by fusing electronic music, silent disco, and conscious movement in stylish nhow hotel venues.
Designed to promote inner wellbeing, creativity, and community connection, the Dance nHow Tour is part of nhow’s broader ‘dance nhow, change now’ campaign, which positions movement as a gateway to self-discovery and transformation. With sessions led by Kim de Vries, founder of the wellness-art collective THIS.IS.EDEN, participants can expect a multisensory journey through breathwork, dance meditation, and sound immersion—all set against the iconic backdrops of nhow’s most artistic hotels.
A City-to-City Journey of Joy and Liberation
From rooftop terraces in London to canal-side decks in Amsterdam, each venue provides a distinctive setting for this touring celebration of movement. The tour’s carefully curated dates include:
- 13 July – nhow Amsterdam RAI
- 16 July – nhow Frankfurt
- 24 July – nhow Marseille
- 25 July – nhow Milan
- 2 August – nhow Berlin
- 16 August – nhow Rotterdam
- 19 September – nhow London
- 9 October – nhow Brussels
Each session invites participants to move freely and mindfully, guided by wireless headphones in a silent disco format—a signature feature that enhances focus and fosters deeper personal connection through sound.
Silent Disco as Wellness Art
At the heart of the Dance nHow Tour are its innovative silent disco sessions, which combine rhythm, meditation, and body awareness. Using wireless headphones, attendees are gently guided through a progressive experience that blends conscious breathing, active meditation, and free-form dance, all soundtracked by emotionally uplifting electronic music.
The voice behind the experience is Kim de Vries, a leading wellness facilitator who curates each session as a moving meditation, culminating in a high-energy dance release followed by grounding cool-down rituals. The experience is designed to leave participants energized, aligned, and uplifted.
Whether dancing under the stars in Berlin or surrounded by modern art in Milan, participants will find themselves in an environment that nurtures joy, presence, and emotional freedom.
Dance as a Catalyst for Inner Transformation
Beyond the movement, the Dance nHow Tour is a transformative wellness experience. Participants are encouraged to explore their inner landscapes, shed emotional stress, and reconnect with joy and play. The campaign underscores nhow’s belief that hotels should go beyond accommodation—they should be creative sanctuaries for transformation and exploration.
As wellness travel trends continue to grow across Europe, experiences like these are becoming central to modern tourism. nhow’s bold move into the space of “conscious entertainment” resonates with a generation of travelers seeking meaningful, inclusive, and health-positive journeys.
Inclusive and Accessible: No Experience Needed
One of the standout elements of the tour is its complete accessibility. The Dance nHow sessions are open to all ages, fitness levels, and dance backgrounds. Whether you’re a curious beginner, an experienced mover, or simply looking for a fun way to connect with others, the sessions provide a welcoming, judgement-free atmosphere.
Every movement is optional and every participant is empowered to choose how they engage with the session. It’s about tuning into your body, not performing for anyone else.
nhow Hotels: More Than Just a Stay
With properties in Amsterdam, Berlin, Frankfurt, Milan, Marseille, London, Brussels, and Rotterdam, the nhow brand is known for its cutting-edge design, creativity, and disruptive hospitality. Each location reflects the cultural identity of its host city, transforming traditional hotel spaces into immersive environments where art, music, and lifestyle intersect.
The Dance nHow Tour adds a new layer to nhow’s mission: encouraging wellbeing through experiential design. The brand’s ethos is rooted in turning hotel stays into opportunities for personal growth, cultural exploration, and joyful encounters.
Booking, Tickets, and Tour Experience
Tickets for each session are priced at €20 per person and are available through the THIS.IS.EDEN website. Guests are encouraged to book early, as space is limited to ensure an intimate, focused experience at each venue.
Each ticket includes:
- Access to the full guided session
- Silent disco headphones
- Hydration stations
- A free downloadable music meditation playlist by Kim de Vries
Additional dates in other European cities are expected to be announced, further expanding the tour’s reach and inclusivity.
A Movement Rooted in Wellness and Community
The Dance nHow Tour isn’t just a tourism initiative—it’s a movement for collective wellbeing. By integrating artivism (art + activism), nhow is using dance as a platform to promote community healing, body positivity, and social inclusion. It also reinforces Minor Hotels’ broader commitment to sustainable travel and wellness-forward hospitality.
As guests move together in harmony across borders, they don’t just dance for themselves—they dance for change, connection, and celebration.
Conclusion: A Joyful Revolution in Travel
In an era where tourism is evolving beyond sightseeing into experiential wellbeing, the Dance nHow Tour represents a bold and beautiful step forward. It’s a celebration of the body, mind, and spirit—hosted by a hotel brand unafraid to mix art, music, and mindfulness.
Whether you’re a world traveler, a curious local, or a wellness enthusiast, the Dance nHow Tour offers an unforgettable invitation to move, breathe, and connect—with yourself and with Europe.
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