Hyatt Hotels Targets Asia Pacific Boom with 90 New Luxury and Lifestyle Properties by 2026
Hyatt Hotels Corporation is scaling up its presence in the Asia Pacific region with a sweeping expansion plan that will introduce nearly 90 new luxury and lifestyle hotels by the end of 2026. Targeting Thailand, Malaysia, and Australia as strategic growth markets, the move comes in response to surging demand for high-end travel experiences, with a strong emphasis on design, culture, and experiential hospitality.
The expansion leverages Hyatt’s premium brands—including Park Hyatt, Andaz, Thompson Hotels, and The Standard—to meet the expectations of affluent global travelers seeking immersive stays in culturally rich destinations.
Strategic Growth Anchored in Luxury Demand
Hyatt’s Asia Pacific strategy builds on years of robust performance in the region. Since 2017, the brand has doubled its luxury inventory, tripled its resort offerings, and expanded lifestyle room capacity fivefold globally. Asia Pacific plays a pivotal role in this transformation: as of Q1 2025, 64% of Hyatt’s properties in the region fall under the luxury and upper-upscale segments, according to Hyatt’s latest investor reports.
By offering bespoke experiences in economic hubs and leisure hotspots, Hyatt reinforces its position as a market leader in premium hospitality across Asia Pacific.
Park Hyatt: Ultra-Luxury at New Heights
Park Hyatt Kuala Lumpur, slated to open in August 2025, will anchor Hyatt’s entry into Malaysia’s elite market. Set atop the 118-story Merdeka 118 tower—Southeast Asia’s tallest skyscraper—the hotel will feature panoramic city views, interiors inspired by Malaysian artistry, and the country’s first cacao-themed rooftop bar.
In Japan, Park Hyatt Tokyo is scheduled to reopen in late 2025 following a comprehensive 17-month renovation, reasserting its iconic status in the Japanese luxury scene. Meanwhile, Park Hyatt Phu Quoc will bring the brand to Vietnam’s premier island destination in Q1 2026, offering an eco-conscious beachfront retreat with organic farms, a lakeside spa, and world-class event facilities.
Andaz Brand Expands Footprint Across Asia Pacific
Hyatt is also advancing its Andaz brand, known for local immersion and contemporary design. Highlights include:
- Andaz One Bangkok: Located in the One Bangkok integrated district, opening in Q4 2025 with Thai-inspired gastronomy and skyline views near Lumphini Park.
- Andaz Shanghai ITC: Opening in Shanghai’s dynamic Xujiahui district in Q4 2025, capturing the urban pulse of China’s largest city.
- Andaz Gold Coast: Launching in Q2 2026, this marks Andaz’s first property in Australia, combining beachside access, family attractions, and nature experiences.
These properties reflect Hyatt’s vision for lifestyle hospitality that resonates with younger, experience-driven travelers.
The Standard: Retro-Inspired Cool Arrives in Thailand
Following Hyatt’s acquisition of Standard International in 2024, the group is bringing The Standard brand to Pattaya Na Jomtien, Thailand’s upcoming luxury hotspot. Opening in Q3 2025, this vibrant 161-room beach resort will blend retro 1960s aesthetics with modern luxury. Featuring eclectic dining at “Mmhmmm” and stylish entertainment at Esmé Beach Club, the hotel offers a unique take on Thai coastal hospitality.
The Standard’s expansion underscores Hyatt’s push to attract culturally curious, socially engaged travelers.
Thompson Hotels Set to Debut in Asia Pacific
Making its Asia Pacific debut in late 2025, the Thompson Hotels brand will bring its signature blend of creative design, local culture, and nightlife appeal to Shanghai.
Thompson Shanghai Expo, scheduled to open in Q4 2025, will reinterpret the city’s industrial heritage into a cutting-edge hospitality experience, complete with a rooftop lounge, immersive art partnerships, and culinary innovation—offering next-generation travelers an unforgettable stay.
Full Timeline of Key Openings (2025–2026)
2025 Openings:
- Park Hyatt Kuala Lumpur – August 2025
- The Standard, Pattaya Na Jomtien – Q3 2025
- Park Hyatt Tokyo – Q4 2025
- Thompson Shanghai Expo – Q4 2025
- Andaz One Bangkok – Q4 2025
- Andaz Shanghai ITC – Q4 2025
- Mumian Shanghai Expo (Unbound Collection by Hyatt) – Q3 2025
- The KYLN Hotel Suzhou (JdV by Hyatt) – Q4 2025
2026 Openings:
- Park Hyatt Phu Quoc – Q1 2026
- Andaz Gold Coast – Q2 2026
- THE BARAI (Unbound Collection by Hyatt) – Q3 2026
- The Standard Residences, Hua Hin – Q4 2026
- The Standard Residences, Phuket Bang Tao – Q4 2026
A New Era of Hospitality for Asia Pacific
This regional growth initiative is not just about increasing Hyatt’s presence—it’s about reshaping the luxury travel experience in Asia Pacific. From urban sophistication in Shanghai to serene retreats in Phu Quoc, Hyatt’s upcoming properties promise a balance of local character, global service standards, and architectural excellence.
As global travel rebounds and traveler expectations continue to evolve, Hyatt’s 2025–2026 expansion plan ensures it remains a trusted name in meaningful, stylish, and authentic luxury. Whether it’s the ultra-modern skyline of Kuala Lumpur, the cultural heart of Bangkok, or the coastal charm of the Gold Coast, Hyatt is charting the future of hospitality across Asia Pacific.
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