Seattle, Washington – Holland America Line is transforming its Alaska cruise offerings in 2025 through an innovative partnership with Sony Electronics, giving travelers an unprecedented opportunity to explore and photograph the untamed wilderness of Alaska with professional guidance. The collaboration will offer guests access to cutting-edge photography technology, immersive wildlife expeditions, and a first-of-its-kind photo contest that promises unforgettable rewards and memories.
As travelers look for more meaningful and experience-rich journeys, this new approach by Holland America Line blends luxury, adventure, and education in one of the world’s most breathtaking destinations—Alaska’s Inside Passage and Glacier Bay.
“Capture Alaska Through Your Lens” Contest: A Voyage to Remember
At the heart of this partnership is the “Capture Alaska Through Your Lens” photo contest, inviting cruise guests to document their personal vision of Alaska’s majestic landscapes, glaciers, and wildlife. Open exclusively to passengers sailing on Holland America Line’s 2025 Alaska itineraries, the contest aims to celebrate the natural beauty of the Last Frontier.
Participants can enter by sharing their photographs on social media with the tags #AlphaHALcruise and #Sweepstakes, with the grand prize including:
- A future Holland America Alaska cruise for two
- A premium Sony Alpha 7R V camera
- A pair of Sony G Master II lenses
This initiative is designed to inspire travelers to engage more deeply with their surroundings, turning their cruise into a personal creative journey through the lens of Sony’s professional-grade technology.
Learn and Create: Onboard Photography Workshops with Sony
In addition to the contest, the partnership brings a unique educational experience onboard select sailings. Beginning June 2025, guests on the Zaandam’s 7-day Alaska Inside Passage cruises will enjoy exclusive photography workshops led by professional Sony photographers.
These hands-on classes will help travelers master the art of photographing:
- Calving glaciers
- Majestic coastlines
- Iconic Alaskan wildlife like whales, bears, moose, sea otters, and bald eagles
For guest convenience, Sony’s Creators’ Cloud platform will be available, enabling real-time photo transfers to smartphones for instant sharing with friends and family. Guests unable to attend live workshops can still benefit from pre-recorded photography lessons broadcast via in-room televisions fleet-wide.
This creative enhancement ensures that all passengers, regardless of cruise date or itinerary, receive the tools to capture Alaska’s wonders like seasoned professionals.
Glacier Day and Beyond: Explore Alaska’s Natural Wonders
Every Alaska cruise with Holland America Line includes the hallmark “Glacier Day”, where guests witness towering ice formations and glacier calving events. Whether cruising past the Hubbard Glacier or sailing through Glacier Bay National Park, guests enjoy unobstructed views of Alaska’s icy giants—often paired with commentary from onboard naturalists.
Excursions available include:
- Glacier hikes and trekking adventures
- Scenic helicopter flights over icefields
- Boat safaris through fjords and coastal waterways
With over 175 distinct excursions across its Alaska sailings, Holland America offers an immersive exploration of Alaska’s natural landscapes and wildlife habitats.
Wildlife Viewing with Expert Guides
Holland America Line enhances each journey with dedicated wildlife experts on board who help guests spot Alaska’s most iconic species. Throughout the cruise, guests receive:
- Wildlife viewing guides
- Location-specific sighting maps
- Daily briefings on regional ecosystems
Whether it’s a humpback breaching alongside the ship, sea lions basking on rocky shores, or moose wandering through forests, passengers enjoy a front-row seat to Alaska’s vibrant wildlife, transforming their cruise into a live-action nature documentary.
Highlights from the 2025 Alaska Itineraries
Holland America Line’s 2025 Alaska season features a range of 7- to 14-day cruises designed to suit every type of traveler—from first-time explorers to seasoned adventurers. Notable itineraries include:
✅ 14-Day Great Alaska Explorer
- Departure: Roundtrip from *Vancouver, Canada
- Highlights: Visits to eight Alaskan ports, extended Glacier Bay cruising, and cultural experiences
✅ 7-Day Glacier Discovery (Northbound & Southbound)
- Route: Whittier (Anchorage) to Vancouver or reverse
- Ships: Nieuw Amsterdam and Noordam
- Focus: Glacier sightings, immersive shore excursions
✅ 7-Day Alaska Inside Passage
- Departure: Roundtrip from Vancouver
- Ships: Zaandam, Koningsdam, Nieuw Amsterdam
- Features: Glacier Bay, Sitka, Juneau, Ketchikan
✅ 7-Day Alaska Explorer
- Departure: Roundtrip from Seattle
- Ships: Eurodam and Westerdam
- Ideal for: U.S.-based travelers looking for seamless access to the Inside Passage
Each itinerary includes opportunities to photograph snow-capped peaks, dense spruce forests, and serene fjords, all while enjoying the comfort and elegance of Holland America’s mid-sized ships.
A New Era of Cruise Travel: Merging Exploration and Creativity
This partnership marks a new era for cruise travel—one where exploration meets expression. By integrating state-of-the-art photography tools, personalized guidance, and curated itineraries, Holland America Line and Sony are enabling guests to experience Alaska like never before.
Not only does this collaboration help guests document their journey, it also deepens their connection to the region’s landscapes and wildlife. The photo contest adds a layer of excitement, encouraging travelers to sharpen their creativity while forging unforgettable memories.
Final Thoughts
For those seeking more than just a vacation, Holland America Line’s 2025 Alaska cruises promise an immersive, educational, and inspiring experience. With Sony’s expert workshops, one-of-a-kind shore excursions, and the chance to win a premium photography kit, this offering goes far beyond the standard cruise itinerary.
In 2025, Alaska will not just be a destination—it will be a canvas. And every guest will have the chance to capture its beauty through their own lens.
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