In a strategic move signaling intensified regional focus, Radisson Hotel Group has promoted Elie Milky to Chief Development Officer for the Middle East, just as the group sets aggressive growth targets across the Gulf region in alignment with Saudi Arabia’s Vision 2030 and broader regional tourism ambitions.
Milky, who celebrated 15 years with the company in June, is no stranger to the region. He has been instrumental in executing key development deals across Saudi Arabia, the UAE, and the Levant. His elevation marks a pivotal moment as Radisson seeks to triple down on development efforts, especially in fast-evolving markets like Riyadh, Dubai, Amman, and Kuwait City.
Regional Hotel Boom: The Middle East’s Hospitality Surge
Across the Middle East, the hospitality sector is experiencing unprecedented momentum. Fueled by multi-billion-dollar government investments, mega-projects, and surging international arrivals, the region is transforming into a global hub for luxury, lifestyle, and religious tourism.
According to the World Travel & Tourism Council, Saudi Arabia alone is expected to contribute over 10% of its GDP to tourism by 2030. That projection is reinforced by the country’s development of giga-projects like NEOM, The Red Sea, and Diriyah Gate.
Against this backdrop, Radisson has made it clear: it wants a larger share of the pie.
Saudi Arabia: Ground Zero for Radisson’s Ambitions
Radisson’s expansion strategy has placed Saudi Arabia at its core. In 2024, the group opened two new Park Inn by Radisson properties in Makkah—Thakher Alsharqi and Thakher Algharbi—catering to the growing religious tourism sector, which welcomed over 13.5 million pilgrims in 2023.
Looking ahead, the highly anticipated Radisson Collection Residence Riyadh is set to debut in Q4 2025, becoming the brand’s third property in the Saudi capital. Additional launches in Madinah and Jeddah are also in development, reinforcing the brand’s nationwide presence.
Beyond the Kingdom: Regional Momentum Grows
While Saudi Arabia is a central pillar, Radisson’s expansion extends far beyond the Kingdom.
In Kuwait, the November 2024 opening of Park Inn by Radisson Hotel & Apartments marked the group’s second footprint in the country. In Jordan, Radisson is debuting two key properties in Amman—the Radisson Collection Residence Amman Abdoun and Radisson RED Amman Downtown—introducing both upscale and lifestyle segments to a city gaining traction among regional travelers.
Meanwhile, Radisson RED is making a high-impact entrance into Ras Al Khaimah in the UAE and Diriyah in Saudi Arabia. These new properties reflect a broader trend in Gulf hospitality—catering to the tech-savvy, design-conscious traveler seeking immersive, local experiences.
Scaling Up Development Teams
Milky’s appointment coincides with Radisson’s decision to significantly scale its Development and Feasibility teams. Based in Dubai, these expanded teams include analysts, underwriters, and technical project managers who will support property owners from concept to completion.
“Having teams on the ground in Riyadh, Cairo, and Amman enables us to provide immediate value to partners and adapt quickly to market changes,” said Milky in a recent interview with Hotelier Middle East.
A Bold 2030 Target: 150+ Hotels and 50,000 Keys
Radisson’s ambition is clear: to reach over 150 properties and 50,000 keys across the Middle East, Cyprus, and Greece by 2030. Currently, the group’s regional portfolio includes nearly 100 hotels either in operation or under development.
This includes diverse offerings across its brand portfolio—from Radisson Blu and Radisson RED to Park Inn, Radisson Collection, and Radisson Individuals.
Navigating Challenges in a Fast-Changing Market
However, rapid expansion in the Middle East doesn’t come without its challenges. Rising construction costs, fluctuating geopolitical dynamics, and intensifying competition from both global and local hotel groups mean developers must act swiftly but strategically.
Additionally, sustainability has emerged as a defining concern. The region is increasingly favoring eco-conscious development, with investors and travelers alike demanding green-certified hotels, water conservation technologies, and carbon-neutral operations.
Radisson has pledged to align all new properties with its Build Planet guidelines, ensuring new developments are built for energy efficiency, local integration, and community upliftment.
A Proven Leader for a New Chapter
Milky’s deep regional experience, extensive network, and analytical mindset make him an ideal candidate to lead Radisson’s next chapter in the Middle East. His leadership comes at a time when agility, cultural nuance, and deep market insight are more essential than ever.
“We are entering an era where hotel development must be both visionary and operationally grounded,” said Milky. “Our aim is not only to grow but to grow with purpose—offering value to investors, unforgettable stays to guests, and opportunity to local communities.”
Outlook: The Road to 2030
With transformative projects across Saudi Arabia, UAE, Kuwait, and Jordan, Radisson Hotel Group is positioning itself as a front-runner in Middle Eastern hospitality. Milky’s promotion is not just a leadership change—it’s a signal of intent.
As Vision 2030 gains momentum and travel patterns shift in the post-pandemic era, Radisson’s strategic clarity, development pipeline, and regional presence could well make it one of the top-performing hospitality groups in the region.
The next five years will be critical—and all eyes are on Radisson as it turns vision into vibrant, sustainable reality.
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