Millennium Hotels and Resorts (MHR) has entered a landmark partnership with South Korea’s Lotte Hotels & Resorts to convert prime properties in Seoul and Busan under its “MyMillennium” loyalty program. Far from a simple co-branding exercise, this alliance cements a new era of cross-regional rewards, giving members richer experiences, more points and exclusive perks across two of Asia’s most dynamic travel markets.
Asia Meets the World: A New Loyalty Axis
This agreement deepens MHR’s global loyalty footprint following its strategic tie-up with Germany’s Maritim Hotels. By joining forces with Lotte—one of Asia’s foremost hospitality groups—MHR gains priority access to Lotte’s luxury, upscale and business hotels in key Korean gateways. In return, Lotte’s Hotel Rewards members can now enjoy the full spectrum of benefits at participating Millennium properties worldwide, creating a seamless loyalty network that spans continents.
Loyalty Beyond Borders: Member Benefits
- Exclusive Member Rates: MyMillennium members booking in Seoul or Busan will receive special rates and room upgrades at converted Lotte sites.
- Reciprocal Points & Status: Lotte Hotel Rewards members earn and redeem points at Millennium Hotels globally, while MyMillennium points apply across Lotte’s Korean portfolio.
- VIP Experiences: Shared access to curated experiences—from VIP airport lounges to local cultural tours—elevates stays into bespoke journeys.
- Simplified Redemption: One unified dashboard means no switching apps or accounts. Members track stays, tier statuses and rewards in a single interface.
Vision Driven by Strategy
Spearheaded by Interim COO & CCO Saurabh Prakash, MHR’s loyalty push aims to blur the lines between individual brands. “Our vision,” says Prakash, “is to enable travelers to move effortlessly between hotel ecosystems, enjoying consistent value whether in London, Seoul or beyond.” Following the Maritim and now Lotte deals, MHR is laying the groundwork for a truly universal loyalty network.
Why Lotte? A Household Name in Asia
Founded over 40 years ago, Lotte Hotels & Resorts boasts a diversified portfolio that spans urban towers, resort destinations and business hubs. Its strong brand equity and loyal customer base make it an ideal partner, especially as South Korea solidifies its status as one of travel’s fastest-growing outbound markets. The alliance also opens doors in the Middle East, where Lotte is expanding rapidly, further amplifying benefits for MHR members traveling in that region.
What’s Next: Towards a Borderless Loyalty Ecosystem
This partnership marks the beginning rather than the end. MHR plans to announce additional alliances across Europe, North America and the Middle East over the coming months. Future enhancements may include shared elite status tiers, joint promotions with airlines and seamless integration of frequent flyer benefits.
“In today’s travel landscape, cooperation wins over competition,” says Prakash. “By pooling our resources and brand strengths, we’re redefining what loyalty can mean for our members—true flexibility, superior value and unforgettable experiences everywhere they go.”
As travelers increasingly seek value, convenience and personalization, the MHR-Lotte partnership sets a new standard. With overlapping footprints in key gateway cities and a promise of richer, more accessible rewards, members can look forward to a loyalty program that truly transcends borders.
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