The Fern Habitat Launches in Jaipur: Eco-Friendly Luxury Hotel Ushers in New Tourism Era in Rajasthan
JAIPUR, RAJASTHAN — India’s sustainable tourism sector is experiencing unprecedented growth, with The Fern Hotels & Resorts leading the green luxury charge. The group has announced its fifth property in Jaipur—The Fern Habitat—strategically located in Jagatpura’s Central Spine, solidifying its presence in one of North India’s fastest-growing urban and tourism destinations.
Backed by the Concept Hospitality Group, The Fern Hotels & Resorts is India’s leading environmentally conscious hotel chain, operating over 100 hotels and resorts across the country. With 17 properties either operational or in development across Rajasthan, the brand is making substantial strides toward making eco-friendly travel mainstream without compromising on comfort or modern luxury.
A New Benchmark in Eco-Hospitality
The newly signed Fern Habitat Jaipur introduces a transformative apart’otel model—a hybrid of serviced apartments and full-service hotel offerings. With 175 units across studio, 1 BHK, 2 BHK, and 3 BHK configurations, the property is tailored to meet the needs of a diverse set of travelers. This includes business professionals on extended assignments, families seeking flexible vacation stays, international tourists, and medical travelers.
Guests will benefit from upscale services including 24/7 concierge assistance, wellness zones, banquet facilities, and regional and global cuisine outlets—all developed with The Fern’s signature emphasis on sustainability.
From energy-efficient lighting and rainwater harvesting systems to eco-certified construction materials, the hotel will follow rigorous green building protocols. This ensures guests enjoy a guilt-free, luxury experience while reducing their carbon footprint.
Strategic Location: Gateway to Jaipur’s Urban Growth
Positioned in Jagatpura, the property sits at the nexus of Jaipur’s expanding business, lifestyle, and tourism zones. The area is rapidly developing as a real estate and commercial hub due to proximity to the Jaipur International Airport, Sitapura Industrial Area, and leading IT and education institutions. With top medical centers nearby, it also serves Jaipur’s growing medical tourism segment.
The hotel’s location offers seamless access to UNESCO-listed heritage sites like Amber Fort, Hawa Mahal, and Jantar Mantar, while also connecting guests to Jaipur’s modern urban fabric through smart roadways and metro lines.
Eco-Friendly Amenities for the Conscious Traveller
In line with its commitment to sustainable development, The Fern Habitat Jaipur will include:
- Eco-sensitive architecture with LEED-compliant building materials
- Smart energy systems including motion-sensor lighting and solar water heating
- Waste management protocols with recycling and composting facilities
- Water-efficient landscaping with native, drought-resistant plants
- Local sourcing for building materials and F&B supply chain
These practices align with India’s Ministry of Tourism’s “Sustainable Tourism Criteria for India (STCI)” and the Rajasthan Tourism Unit Policy 2020, which both emphasize green infrastructure, community engagement, and destination stewardship.
The Apart’otel Advantage: Redefining Hospitality in Jaipur
The apart’otel concept—already a rising global trend—is ideal for Jaipur’s evolving market. It combines home-like flexibility with the safety, service, and luxury of hotel living. For corporates, it means stress-free long-term stays; for families, a spacious yet private setting; and for tourists, a peaceful base that’s well connected to city highlights.
Mr. Suhail Kannampilly, Managing Director, The Fern Hotels & Resorts, noted,
“The Fern Habitat Jaipur is a reflection of our dedication to creating innovative, sustainable hospitality solutions. Jaipur’s dual identity as a historical city and a smart urban center makes it the perfect launchpad for this next-generation model.”
Contribution to Local Economy and Sustainable Tourism Goals
The Fern Habitat Jaipur is expected to generate over 150 direct jobs and many more indirect employment opportunities through ancillary services like housekeeping, F&B sourcing, transportation, and eco-construction.
Additionally, by prioritizing local artisans, craftspeople, and green product vendors, the hotel supports Rajasthan’s cultural economy and aligns with the Government of India’s ‘Dekho Apna Desh’ campaign, which encourages domestic exploration through sustainable means.
The hotel will also serve as a case study under Swadesh Darshan 2.0, a central government initiative promoting sustainable and responsible tourism infrastructure in emerging destinations.
Jaipur: An Emerging Global Tourism Powerhouse
Jaipur saw a 23% increase in domestic tourist arrivals and an 18% rise in international visitors in 2024, according to the Rajasthan Tourism Department. With over 5 million visitors annually, the city is fast evolving beyond its heritage-based identity to become a magnet for business, medical, and leisure travel.
Driven by improved connectivity, upcoming smart city projects, and enhanced MICE facilities, Jaipur is now on par with top-tier Indian metros when it comes to tourism infrastructure. The Fern Habitat’s apart’otel concept is uniquely suited to tap into this rapidly diversifying demand.
A Greener Future for Rajasthan’s Tourism Landscape
With The Fern Habitat, Jaipur, The Fern Hotels & Resorts is not only meeting market demand but also shaping the future of responsible tourism in India. This property bridges the gap between eco-consciousness and modern luxury—a model likely to inspire other hospitality developments across India.
As travelers increasingly prioritize sustainability, flexibility, and meaningful experiences, this property offers a powerful blueprint for urban eco-hospitality that’s practical, scalable, and impactful.
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