Avianca, the iconic Latin American airline, is set to embark on a remarkable transformation in December 2025 with the launch of its most stylish and thoughtful uniform collection to date. Created to serve more than 10,000 employees spanning cabin crews, customer service, cargo handlers, and ground staff, this update marks the first full-scale makeover since 2018—a pivotal milestone in the airline’s centuries-old evolution.
The initiative goes beyond a mere wardrobe refresh. It is an artful blend of fashion, practicality, and a deep commitment to eco-conscious design. Over 282,000 garments have been carefully produced, bearing unique design features that showcase Avianca’s heritage alongside modern flair. At its core, the collection features a distinctive blue-and-red ribbon motif, a nod to the airline’s 2023 brand revitalization—blue symbolizing the company’s expansive skies, and red honoring its rich, decade-spanning history.
Central to the creation of this uniform line was a collaborative spirit. Spanish fashion maestro Juanjo Oliva joined forces with one of Avianca’s flight attendants, Robert Duke, the winner of an internal “Design Lab” competition that encouraged employees to actively shape their attire. Through multiple prototype trials, adjustments, and staff feedback loops, comfort, role-specific needs, and climate adaptability were prioritized—ensuring that the final designs effortlessly sync style with function.
The uniform lineup reads like a catalogue of thoughtful choices:
- Airport vests crafted for visibility and ease in bustling terminals.
- Overskirts for cabin staff, ingeniously combining elegance with freedom of movement.
- Accessories such as belts, sashes, and scarves, offering flexibility across uniforms and roles.
Footwear has also gotten a tailored makeover:
- Loafers and sneakers for staff on continuous feet movement.
- Heels reserved for formal cabin occasions.
- Rugged boots specifically engineered for cargo, maintenance, and ground operations, ensuring both durability and safety.
This diversity in attire not only respects functional demands but also aligns with the airline’s commitment to employee comfort and image.
What makes this rollout particularly meaningful is its emphasis on Colombian craftsmanship. A full 94% of the collection was manufactured within Colombia, reinforcing Avianca’s dedication to supporting local artisans and domestic industry—while foreign-sourced materials from Europe and Asia ensure international fabric standards and performance quality.
Sustainability remains central as well. Rather than discarding the previous uniform stock, Avianca is initiating programs to repurpose and recycle these garments—reducing waste and reinforcing its broader environmental ethos.
While this move might appear fashion-forward, it forms part of a broader narrative in aviation, where airlines across the globe are reimagining staff attire. Earlier this year, we saw Air New Zealand roll out new designer outfits, and SAS harmoniously merge its Scandinavian heritage with contemporary flavor in its uniform refresh. Looking ahead, Qantas is preparing its own uniform revamp for 2027, spotlighting a growing industry trend. In this evolving landscape, Avianca is reasserting itself as a progressive and brand-conscious leader.
For passengers, the impact of such uniforms is tangible. Immaculately presented staff create lasting first impressions—evoking trust, professionalism, and a modern airline ethos. These uniforms are designed to meet the demands of long-haul flights, regional trips, and ground-level service, ensuring staff are comfortable and confident no matter where they are. Feel-good attire ultimately translates to heightened service quality and traveler satisfaction.
On a deeper level, the uniform rollout embodies Avianca’s broader transformation. The airline is actively pivoting toward technological modernization, enhanced customer engagement, and streamlined operations to fortify its competitive position across Latin America. By pairing functional design with sustainability and authentic craftsmanship, Avianca is weaving heritage and ambition into a cohesive narrative—one that employees literally wear as they connect the region’s travelers to the world.
In December 2025, Avianca’s refreshed uniform collection will debut. It symbolizes more than just a new look—it’s a testament to the airline’s Colombian identity, commitment to sustainability, and evolving global presence. As staff step into these new uniforms, they will truly carry the airline’s story—one of pride, innovation, and forward momentum.
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