Costa Rica Strengthens Global Air Connectivity to Revive Tourism in Europe and Latin America
Amid a downturn in international tourist arrivals, Costa Rica is accelerating efforts to reconnect with key global markets through new air routes. The Costa Rican Tourism Board (ICT) has confirmed that it is prioritizing negotiations for direct flights to several major European cities, including Rome, Lisbon, and Copenhagen, as well as enhancing ties with South American countries such as Colombia.
These targeted expansions in international connectivity aim to reverse a 2.8% decline in air arrivals from Europe during the first half of 2025, compared to the same period last year. For a nation where tourism contributes nearly 8% to the gross domestic product, the drop in visitor numbers presents a significant economic concern, especially for small businesses and rural communities reliant on travel-related income.
Europe in Focus: Reopening the Sky to Rome, Lisbon, and Copenhagen
The ICT, in collaboration with the National Chamber of Tourism (CANATUR), is pursuing direct flight connections from Costa Rica to several high-potential European capitals. Rome, Lisbon, and Copenhagen have been singled out as strategic hubs based on tourist demand and connectivity potential. Each city represents a gateway to broader European travel markets, especially for eco-conscious travelers seeking nature, biodiversity, and sustainable tourism offerings—Costa Rica’s signature.
“Establishing air links to these cities will not only boost arrivals but also reinforce Costa Rica’s position as a leading eco-tourism destination,” said tourism board spokesperson Heylin James. She emphasized that such routes would support Costa Rica’s sustainable tourism model while enhancing its competitiveness in a dynamic global travel market.
Colombia Emerges as a Key Growth Market
While European numbers are down, South America is showing promising signs. Colombia, in particular, has become a focal point for tourism promotion campaigns. According to the ICT, Colombia ranks third among Costa Rica’s Latin American visitor sources, following Brazil and Argentina.
The ICT has rolled out new marketing efforts across Colombian cities, highlighting Costa Rica’s diverse attractions—from rainforests and wildlife to adventure activities and eco-lodges. These campaigns aim to position Costa Rica as a top sustainable destination amid growing demand for responsible travel experiences.
This strategic focus aligns with global tourism trends. According to the United Nations World Tourism Organization (UNWTO), sustainable and regenerative tourism is on the rise, especially among millennial and Gen Z travelers. Costa Rica’s rich biodiversity, environmental policies, and community-based tourism models give it an edge in meeting that demand.
Porter Airlines Launches First-Ever Ottawa–Costa Rica Flights
North America continues to be a major tourism source, and recent developments are set to expand access from Canada. Porter Airlines has announced new direct flights from Toronto and Ottawa to Costa Rica’s Daniel Oduber Quirós International Airport in Liberia starting December 2025. The Ottawa connection is historic—it marks the first-ever direct route between Canada’s capital and Costa Rica.
This move supports Canada’s growing travel interest in Costa Rica, where travelers are increasingly drawn to outdoor adventures, wildlife experiences, and sustainability-focused stays. With the addition of Porter Airlines, Canadian travelers now have more flight options during the high-demand winter season.
Economic Pressures Pose Tourism Sector Challenges
Despite these positive developments, the tourism sector still faces significant headwinds. Fluctuations in currency exchange rates, particularly the weakened U.S. dollar, have impacted Costa Rica’s affordability for international travelers. This economic strain has been especially hard on small- and medium-sized enterprises (SMEs), many of which form the backbone of the country’s tourism industry.
Higher operational costs combined with fewer visitors have resulted in reduced income for local tour operators, hospitality businesses, and artisanal retailers. While the ICT remains cautiously optimistic about a projected 1.7% uptick in tourism by year-end, industry insiders suggest that a substantial recovery may take longer given seasonal patterns and lingering economic uncertainty.
Navigating a Competitive Global Travel Market
Costa Rica’s current challenges reflect a broader shift in global tourism dynamics. According to UNWTO data, international travel surged by 5% in Q1 2025, with over 300 million trips recorded. While many destinations are benefiting from this rebound, Costa Rica’s tourism industry must evolve to keep pace.
To remain competitive, Costa Rica is expected to intensify efforts in digital destination marketing, improve travel infrastructure, and expand eco-certified tourism offerings. This includes partnerships with international airlines, tourism boards, and digital platforms to attract long-haul travelers in search of meaningful, sustainable experiences.
The Path Ahead: Diversification and Resilience
Looking forward, Costa Rica’s tourism strategy will revolve around diversifying source markets and reinforcing its brand identity as a green, inclusive, and safe travel destination. Expanding air access to European capitals and growing regional partnerships in Latin America are key to that vision.
Tourism Minister William Rodríguez recently noted, “We understand that tourism is not just about numbers—it’s about communities, sustainability, and long-term resilience. That’s why we are doubling down on connectivity and quality visitor experiences.”
As Costa Rica navigates these complexities, its long-term commitment to sustainability, inclusive growth, and international cooperation may well serve as a model for small nations facing the ripple effects of global tourism volatility.
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