ITA Airways Elevates Volare Loyalty Program with Double Points, Armani Hotel Stays, and Summer 2025 Perks, all you need to know

ITA Airways is soaring into Summer 2025 with a premium revamp of its Volare loyalty program, delivering exceptional value, exclusive lifestyle partnerships, and unforgettable rewards for travelers of all ages. As part of the airline’s commitment to enhancing the passenger experience, the new Volare benefits are tailored to reward both elite travelers and families exploring the world this season.

From double points promotions on long-haul flights to glamorous stays at the Armani Hotel in Milan, and wellness collaborations that span fitness to fine Italian confectionery, ITA Airways is redefining loyalty in luxury travel.

Armani Hotel Milan: An Elite Experience for Executive Reserved Members

At the heart of this summer’s Volare refresh is a standout partnership with Armani Hotel Milano, one of Italy’s most luxurious urban retreats. Executive Reserved members—the program’s top-tier frequent flyers—can now unlock exclusive experiences at the hotel, from customized welcome amenities and curated stays to elevated concierge services that fuse high fashion with five-star hospitality.

Located in Milan’s prestigious Quadrilatero della Moda, Armani Hotel embodies contemporary Italian design and refined travel luxury—perfectly aligned with ITA Airways’ brand values. This collaboration is part of a broader strategic move to align Volare with lifestyle icons that resonate with discerning global travelers.

New Strategic Partnerships Elevate Everyday Rewards

ITA Airways has also announced three new lifestyle partnerships, designed to help Volare members earn and redeem points beyond air travel.

• Leone 1857: Known for its artisanal pastilles and chocolates, the legendary Italian confectionery brand will allow members to collect and spend points on premium sweets, making travel indulgence even sweeter.
• ParkinGO: A key player in airport parking services across Europe, ParkinGO now lets travelers earn loyalty points when booking parking at ITA-served airports—adding convenience and value.
• Buddyfit: The digital wellness platform offers virtual workouts and well-being programs. Through this collaboration, Volare members can gain points simply by staying fit on the go, integrating wellness into the travel journey.

These additions reflect ITA Airways’ broader mission to turn Volare into a comprehensive lifestyle rewards platform, not just a frequent flyer scheme.

Family Travel Upgraded: Volare Avventura for Young Explorers

ITA Airways is also elevating the travel experience for younger passengers. The Volare Avventura program, dedicated to travelers aged 2–16, now includes a 3,000 bonus point promotion for all children who book a ticket before August 31, 2025. These non-qualifying points can be redeemed for future flights, merchandise, or even surprise gifts.

Further, starting in August 2025, children traveling on intercontinental ITA Airways flights will receive exclusive onboard gifts, creating cherished memories for families and making long-haul journeys more enjoyable.

Double Points to Global Destinations

Volare members booking flights by July 31 for travel throughout August 2025 to select international destinations will earn double points. Eligible destinations include the United States, Canada, Brazil, India, and Thailand—highlighting ITA Airways’ focus on expanding long-haul connectivity and rewarding global exploration.

Whether you’re flying to New York for business, Toronto for family reunions, or embarking on a bucket-list getaway to Bangkok or Rio, ITA is offering more reasons to choose its services during the peak travel season.

Cashback Award Ticket Promotion

In another bid to maximize point value, ITA Airways is rolling out the Cashback Award Ticket. Members booking a reward ticket before August 10 for travel during the same month will receive a percentage of their points back, making summer travel both aspirational and affordable.

This innovation rewards spontaneous travelers and frequent flyers alike, providing extra incentive to take advantage of Volare’s growing global network and premium services.

A Loyalty Program That Reflects Modern Travelers

As Italy’s national airline continues its transformation under the new Lufthansa Group-led ownership, the Volare program updates align with international standards in loyalty and traveler expectations. According to ITA Airways executives, the changes were designed following in-depth member feedback and global market benchmarking.

The updates also reflect trends in European airline loyalty programs, which are increasingly emphasizing partnership ecosystems, lifestyle integration, and wellness-driven travel experiences. By linking fitness apps, fashion-forward hotels, family promotions, and gourmet brands, ITA Airways is turning Volare into Italy’s most dynamic travel loyalty offering.

Final Boarding Call for Summer Rewards

With Italy tourism expected to surge this summer, thanks in part to major events, fashion weeks, and post-pandemic demand for experiential travel, ITA Airways is seizing the opportunity to reward its most loyal passengers while attracting new ones through a program that is inclusive, elegant, and engaging.

Whether you’re booking a luxury Milan getaway, heading abroad with children, or simply looking to get more value from your summer flights, Volare’s 2025 summer enhancements ensure that every journey is more rewarding.

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