Alaska Airlines has announced a major change to its Atmos Rewards loyalty program that will affect many of its frequent flyers. Beginning October 1, 2025, travelers will no longer be able to redeem their loyalty points with LATAM Airlines or Singapore Airlines. This decision marks a significant strategic shift, particularly for travelers who frequently used these partnerships for trips to South America and Asia.
For years, Alaska Airlines has been a top choice for travelers thanks to its flexible loyalty program that allowed members to earn and redeem points not only for domestic flights but also for an extensive range of international travel through partner airlines. Now, with this update, options for redeeming points will become more limited, signaling a new direction for the airline’s global alliances.
Key Deadlines for Travelers
For LATAM Airlines
- Redemptions will end on October 1, 2025.
- Points can no longer be earned on LATAM flights for travel after January 1, 2026.
- Flights booked before August 31, 2025, will still earn points, provided travel is completed by December 31, 2025.
For Singapore Airlines
- Redemptions will also end on October 1, 2025.
- The ability to earn points will remain only for tickets booked before September 1, 2025, as long as travel is completed by December 31, 2025.
- From January 1, 2026, points can only be earned if the flight was booked directly through Alaska Airlines’ website.
These deadlines give travelers a small window to maximize their remaining redemptions and earnings under the current terms of the program.
Why Alaska Airlines Is Making These Changes
This strategic decision reflects a shift in Alaska Airlines’ priorities as it works to strengthen its core partnerships and streamline its international alliances. The airline is focusing more on North American routes and alliances that align better with its long-term growth strategy.
The airline industry is highly competitive, especially in transpacific and transatlantic markets. By adjusting its partnerships, Alaska Airlines is positioning itself to focus on collaborations that offer more value and seamless experiences for its customers.
Impact on Frequent Travelers
For loyal members of the Atmos Rewards program, these changes will have a significant impact. Travelers who frequently flew to South America using LATAM or booked premium cabins on Singapore Airlines will lose some of the flexibility and value they once enjoyed.
- Travel to South America: LATAM’s extensive network made it easy for Alaska Airlines customers to reach destinations across South America while earning or redeeming points. Without this option, travelers may need to explore other routes or carriers for similar benefits.
- Travel to Asia and Oceania: Singapore Airlines offered access to one of the best premium services in the skies. Losing this partnership reduces opportunities for luxury travel experiences through Atmos Rewards.
How to Maximize Points Before the Deadline
Travelers still have time to get the most out of their Atmos Rewards points before these partnerships end. Here are some strategies to consider:
- Redeem Points Early
If you have trips in mind, book your flights with LATAM or Singapore Airlines as soon as possible before the October 2025 deadline. - Book for Future Travel
Secure bookings now for trips taking place through the end of December 2025 to continue earning points under the current partnership rules. - Track Important Dates
Remember that any travel after January 1, 2026, will not earn points unless it was booked under the specific terms that still allow accrual, particularly for Singapore Airlines when booked via Alaska Airlines’ platform. - Explore Alternative Partners
Look for other partner airlines within Alaska Airlines’ network, particularly those that cover key destinations in Asia and South America.
Planning Ahead for Future Loyalty Benefits
Alaska Airlines has emphasized that while these changes may seem restrictive now, they are part of a larger plan to improve the loyalty program in the long term. The airline is expected to strengthen partnerships with select carriers that align better with its network strategy and customer needs.
Additionally, travelers can look forward to new enhancements in the Atmos Rewards program. These may include more flexible redemption options, expanded domestic routes, and added value for loyal members as Alaska invests in growing its North American operations.
Key Takeaways
- Alaska Airlines will end redemptions with LATAM and Singapore Airlines starting October 1, 2025.
- Points can only be earned on specific bookings through the end of 2025, after which the partnerships will fully conclude.
- Frequent travelers should redeem points now and consider future travel plans to maximize their rewards before the changes take full effect.
- Alaska Airlines aims to refocus loyalty benefits, ensuring members still receive value through new partnerships and expanded domestic and regional offerings.
Final Thoughts
This change signals a new chapter for Alaska Airlines and its Atmos Rewards members. While losing access to LATAM and Singapore Airlines will require some adjustment, the airline’s evolving strategy promises new opportunities for travelers willing to adapt. By planning ahead, members can still make the most of their points now and look forward to fresh benefits as Alaska builds the next phase of its loyalty program.
For more travel news like this, keep reading Global Travel Wire
