ISTANBUL — Turkish Airlines is setting a new benchmark in airline loyalty programs with the launch of its most ambitious campaign to date: awarding a staggering one million Miles&Smiles bonus miles to travelers who complete a six-continent journey entirely on Turkish Airlines-operated flights by October 27, 2025.
The campaign, titled “Globe-Trotter Challenge,” challenges travelers to fly to six different continents—Africa, Asia, Europe, North America, South America, and Australia—using Turkish Airlines’ extensive global route network. All flights must pass through Istanbul, the airline’s central hub, as part of the qualifying journey.
A World-Class Campaign With Record-Breaking Rewards
Turkish Airlines has long held the title of the world’s most international airline, operating flights to 131 countries. This loyalty campaign is the first of its kind in scale and reward value, aligning with the airline’s mission to connect cultures through travel.
The offer is valid for flights taken between June 27 and October 27, 2025. Both ticket purchase and travel must fall within this timeframe. The airline anticipates that this challenge will appeal to frequent flyers, travel enthusiasts, and digital nomads alike.
Key Campaign Rules and Eligibility Criteria
To qualify for the reward, participants must meet the following conditions:
- Turkish Airlines-Operated Flights Only: All flights must be operated by Turkish Airlines. Codeshare and partner airline flights are not eligible.
- Mandatory Istanbul Transit: Every flight must include Istanbul as a transit or departure point.
- No Intra-Continent Flights Counted: Only intercontinental legs between different continents will be considered.
- Revenue Tickets Only: Award redemptions, staff travel, group bookings, and corporate discounted fares are excluded.
- Official Booking Channels Required: Travelers must book flights via the Turkish Airlines website, mobile app, or authorized agencies.
Why This Loyalty Campaign Matters
This campaign stands out not only because of the unprecedented reward value but also due to its ambitious global reach. A million Miles&Smiles points can equate to dozens of Economy or Business Class flights, offering high-value returns for committed travelers.
Turkish Airlines aims to increase engagement in its loyalty program, attract more traffic through its Istanbul hub, and celebrate its status as the carrier with the widest global footprint.
Istanbul as the Global Connector
Istanbul Airport plays a strategic role in Turkish Airlines’ operations. As one of the largest aviation hubs in the world, it serves as the ideal midpoint between East and West. This campaign not only reinforces the city’s importance in global travel but also underscores its potential to become a global capital for aviation.
Planning the Journey: Tips for Participants
Travelers looking to take on the challenge are advised to:
- Map Out a Multicontinental Route Early: Start with destinations across all six continents and use Istanbul as a central connection point.
- Watch for Seasonal Fares: Booking early ensures access to competitive prices and better routing options.
- Prepare Visas and Travel Documents: Entry requirements vary by country and may take time to process.
- Track Miles Accurately: Ensure flights are credited properly to your Miles&Smiles account.
Driving Tourism and Travel Demand
The campaign is expected to stimulate international travel and tourism activity through Turkey. The influx of global travelers through Istanbul could boost local tourism, hospitality, and retail sectors as participants lay over between intercontinental journeys.
It also positions Turkish Airlines as a visionary in travel incentives—encouraging not just loyalty but immersive global exploration.
A Commitment to Rewarding Exploration
In the airline’s official statement, Turkish Airlines reaffirmed its goal of turning travel into a transformative experience: “Through this global challenge, we are not just rewarding miles—we are rewarding memories, stories, and the pursuit of discovery.”
Conclusion: A Milestone for Global Travel Rewards
Turkish Airlines’ six-continent challenge marks a turning point in the travel industry’s approach to customer loyalty. As travelers look beyond mere destinations to immersive journeys, the campaign provides a golden opportunity to explore the world—and earn one million reasons to keep flying.
With over 300 destinations and unmatched intercontinental connectivity, Turkish Airlines is inviting the world to travel farther, smarter, and with a reward at the journey’s end that is as boundless as the globe itself.
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