Saudi Arabia is taking a significant step to boost its presence in the Indian travel market by organizing a three-city tourism roadshow from September 15–19, 2025. The high-profile event, set in Hyderabad, Ahmedabad, and Delhi, is designed to connect Saudi tourism stakeholders with Indian travel operators, agents, and industry partners.
The initiative reflects Saudi Arabia’s long-term strategy of positioning itself as a year-round tourism hub while deepening ties with India, one of its fastest-growing source markets for leisure and business travel. The roadshow will feature presentations, networking sessions, and product showcases aimed at building stronger connections and enriching the visitor experience for Indian travelers.
A Platform for Collaboration
The roadshow has been structured as a comprehensive engagement platform where Indian travel partners can explore Saudi Arabia’s diverse tourism offerings. The event will highlight leisure tourism, group inclusive tours (GIT), wedding tourism, and MICE tourism—segments that resonate strongly with Indian travelers.
For travel agencies and tour operators, this is an opportunity to directly engage with Saudi suppliers, airlines, and destination management companies. Such collaborations will enable Indian partners to design competitive packages tailored for their clients, whether for family vacations, luxury weddings, or large-scale corporate events.
Connecting Vision 2030 With Indian Travelers
Saudi Arabia’s outreach aligns with its Vision 2030 strategy, which emphasizes tourism as a cornerstone of economic diversification. The goal is to attract 100 million visitors annually by 2030, with India expected to contribute significantly.
By engaging with Indian travel professionals through the roadshow, Saudi Arabia hopes to strengthen trade partnerships, encourage repeat visitation, and highlight its growing portfolio of tourism experiences. For Indian agencies, the initiative provides direct insights into emerging Saudi attractions, seasonal products, and curated itineraries.
Showcasing Winter Tourism and Special Segments
The timing of the roadshow also coincides with Saudi Arabia’s push to promote winter tourism, a segment that offers unique experiences distinct from India’s climate. Attendees will learn about desert adventures, Red Sea coastal resorts, cultural festivals, and luxury event spaces designed for weddings and conferences.
Saudi Arabia’s emphasis on MICE tourism will be of particular interest to Indian event planners and corporations. With its world-class venues, expanding hospitality sector, and international connectivity, the Kingdom is positioning itself as a leading destination for conferences, exhibitions, and incentive travel.
A Global Campaign With a Local Connect
One of the highlights of the event will be the promotion of Saudi Arabia’s international campaign, “I Came for Football, I Stayed For More.” Featuring global football icon Cristiano Ronaldo (CR7), the campaign showcases Saudi Arabia as more than just a sports destination. It highlights the country’s year-round appeal through cultural events, entertainment, and leisure offerings.
For Indian travelers, who have a strong passion for football and international sports, this campaign offers an engaging way to connect leisure travel with entertainment experiences. Indian travel operators can leverage this campaign to build attractive packages that combine sports, sightseeing, and cultural immersion.
Participation From Key Saudi Stakeholders
The roadshow will host over 14 leading Saudi suppliers, including airlines, destination management organizations (DMOs), and tourism boards. These stakeholders will present detailed insights on heritage attractions, UNESCO World Heritage sites, modern entertainment districts, and logistics for travelers.
From historic cultural landmarks like Diriyah and AlUla to futuristic projects like NEOM, the event will cover a wide spectrum of experiences that appeal to diverse traveler interests. Suppliers will also share updates on new accommodation options, streamlined visa processes, and enhanced flight connectivity—all crucial for Indian tourists.
Opportunities for Indian Travel Agencies
For Indian travel agencies, this roadshow opens doors to design packages that combine leisure, culture, adventure, and luxury. The focus on wedding tourism is particularly relevant, as Indian couples increasingly look for international destinations to host extravagant celebrations. Saudi Arabia’s luxury resorts, cultural backdrops, and state-of-the-art facilities present strong options for this growing trend.
Similarly, corporate travel agencies can capitalize on the Kingdom’s push for MICE tourism by offering clients world-class venues for business events, supported by authentic cultural experiences for delegates.
Tourism Growth and Economic Benefits
The initiative underscores the mutual benefits of stronger tourism flows. Saudi Arabia gains increased visibility in the Indian market, while Indian travelers gain access to new and diverse tourism products. For local communities in Saudi Arabia, increased visitor arrivals contribute to job creation, cultural exchange, and economic development.
Tourism officials expect that by fostering closer ties with Indian travel partners, the Kingdom can position itself as a must-visit destination for Indian tourists—whether for leisure vacations, weddings, or corporate events.
Looking Ahead
The three-city roadshow in Hyderabad, Ahmedabad, and Delhi reflects Saudi Arabia’s proactive and dynamic approach to global tourism engagement. By connecting with Indian travel professionals and showcasing its expanding portfolio, Saudi Arabia is creating the foundations for long-term tourism growth.
Indian travelers can look forward to curated itineraries, improved services, and exclusive experiences that combine history, culture, and modern attractions. With initiatives like this roadshow, Saudi Arabia is well on its way to becoming one of the most attractive tourism destinations for Indian travelers in the years ahead.