SINGAPORE – June 2025: In a landmark reshuffle of global aviation prestige, Singapore Airlines has once again soared to the top, joining a select group of Asia’s finest carriers to win the coveted World’s Best Cabin Crew 2025 award. As revealed by the Skytrax World Airline Awards, this year’s winners underline a powerful trend — Asian carriers are setting the gold standard in passenger service and hospitality.
Joining Singapore Airlines on this prestigious list are All Nippon Airways (ANA), Cathay Pacific, Garuda Indonesia, EVA Air, Hainan Airlines, Malaysia Airlines, and emerging Taiwanese carrier Starlux Airlines. This elite group not only reflects longstanding reputations but also showcases how evolving customer needs are reshaping in-flight experiences.
Singapore Airlines: Synonymous with Precision and Elegance
Singapore Airlines’ recognition is no surprise. Known globally for its “Singapore Girl” brand of hospitality, the airline clinched multiple honors including World’s Best First Class and Best Cabin Crew, reaffirming its leadership across all premium categories. The airline’s secret lies in its human-centric design — a seamless combination of comfort, class, and courteous service.
The Singapore flag carrier has continued to innovate its service experience post-pandemic with refined cabin aesthetics, enhanced wellness menus, and an elevated KrisWorld entertainment platform. As the airline eyes expansion in North America and Europe, these awards bolster its global appeal.
Asian Dominance: ANA, Cathay Pacific, Garuda, and More
The dominance of Asian carriers in the cabin crew category speaks volumes about the region’s deep-rooted service culture. Japan’s All Nippon Airways (ANA) won accolades for Best Airport Services and Best Staff in Asia, emphasizing its meticulous attention to customer detail.
Cathay Pacific, based in Hong Kong, shone with wins for Best Inflight Entertainment, setting new standards with its multilingual content library and user-friendly interface.
Garuda Indonesia, often called Southeast Asia’s hidden gem, regained global attention with its consistently warm and personalized service, helping reestablish Jakarta as a regional hub.
EVA Air from Taiwan and Hainan Airlines from China maintained their status as consistent performers, while Malaysia Airlines impressed with new sustainability measures and upgraded regional offerings.
Starlux Airlines: Taiwan’s Rising Star
One of the biggest stories of the 2025 awards was Starlux Airlines, which secured the World’s Most Improved Airlinetitle. Just five years since its inaugural flight, Starlux now boasts a 5-Star Airline Rating, a rare feat for such a young carrier.
From luxurious A350 cabins to Michelin-inspired meals, Starlux has rapidly built a cult following among travelers seeking boutique experiences. With routes expanding into the U.S. and Northeast Asia, its influence is set to rise further.
Global Heavyweights Still in the Game
While Asian carriers dominated cabin crew categories, Qatar Airways continued its overall supremacy, securing World’s Best Airline 2025 for the ninth time. Its renowned Qsuite Business Class and Al Mourjan Garden Lounge at Hamad International Airport remain benchmarks in aviation luxury.
Meanwhile, Air France won acclaim for its First Class Lounge Dining, and Turkish Airlines impressed with Best Business Class Catering, underscoring Europe’s culinary clout in the air.
Regional Leaders Shine Bright
Across other regions, homegrown champions delivered exceptional results:
- Bangkok Airways retained its crown as World’s Best Regional Airline, continuing a nine-year winning streak.
- IndiGo dominated South Asia, named both Best Airline in India/South Asia and Best Low-Cost Carrier in the region.
- Air Canada reclaimed the title of Best Airline in North America, a testament to upgrades in its Signature Suite Lounges and onboard hospitality.
Budget Carriers with Premium Attitude
Low-cost airlines also had their moment. AirAsia was named World’s Best Low-Cost Airline for a record 16th year, showing how affordable travel no longer means a drop in service quality. JetSMART in South America and Eurowingsin Europe also earned regional recognition, highlighting the global evolution of budget flying.
Family and Tech-Oriented Service on the Rise
Innovative passenger experience categories further defined this year’s winners:
- Lufthansa won World’s Most Family-Friendly Airline, redefining group travel with child-friendly meals, onboard activity packs, and enhanced seat configurations.
- The inflight entertainment revolution was led by Cathay Pacific, where travelers enjoyed customizable experiences across genres and languages.
Culinary and Lounge Innovation Drive Prestige
Dining and lounge service also received renewed focus:
- Turkish Airlines reaffirmed its culinary leadership with Best Business Class Catering, delivering a fine-dining experience at 35,000 feet.
- Independent lounge brand Plaza Premium was once again crowned World’s Best Independent Lounge, enhancing the pre-boarding experience for economy and non-elite passengers.
Aviation’s Human Side Still Matters
While innovation is key, service personnel remain the soul of aviation. Airlines like ANA, Saudia, and Delta Air Lines were recognized for staff service excellence, proving that a genuine smile and proactive care can outperform even the fanciest tech upgrades.
For more travel news like this, keep reading Global Travel Wire
