Jordan’s tourism sector is gaining renewed momentum as Wizz Air officially reinstates its direct route between Budapest and Amman. On August 30, 2025, the first flight from Budapest, carrying 184 passengers, landed safely at Queen Alia International Airport, marking a symbolic relaunch of European connectivity to the Kingdom.
This strategic move reflects Jordan’s broader ambition to reassert its international tourism footprint. By tapping into Wizz Air’s growing network across Central and Western Europe—including hubs like London, Vienna, Milan, and Budapest—the country is enhancing its appeal to budget-conscious travellers and broadening its reach. The return of this low-cost service is expected to deliver a measurable boost to tourist numbers and accessibility.
Strengthening Europe–Jordan Travel Links
Wizz Air’s return comes at a time when Jordan is actively rebuilding momentum in its tourism industry. The low-cost carrier’s Relatively affordable model aligns perfectly with Jordan’s ambition to make its rich cultural and natural attractions—such as Petra, Wadi Rum, and the Dead Sea—more accessible to a broad audience. Officials anticipate that the renewed route will drive increased visitation, helping to rebalance economic benefits across various regions of the country.
Expanding Winter Flight Schedule
Effective November 1, 2025, Wizz Air will roll out an expanded winter service extending through March 31, 2026. The upgraded schedule features:
- Budapest–Amman: 2 flights weekly
- London–Amman: 3 flights weekly
- Vienna–Amman: 2 flights weekly
- Milan–Amman: 2 flights weekly
These additional frequencies bring flexibility and more opportunities for travellers looking to explore Jordan’s historical and natural landmarks during Europe’s colder months.
Strategic Tourism Promotion across the Kingdom
The Jordan Tourism Board (JTB) is leveraging the revival of European routes to amplify its domestic tourism strategy. Targeted marketing efforts are underway to highlight not only popular destinations like Petra and Wadi Rum but also lesser-known gems across rural and off-the-beaten-path areas. By spreading tourism more evenly, these campaigns aim to uplift local businesses and communities throughout the Kingdom.
Digital outreach is being focused on key European markets served by Wizz Air, emphasizing Jordan’s unique cultural heritage, immersive experiences, wellness offerings, and adventure tourism. These efforts dovetail with collaborations with tour operators, travel agents, and influencers to position Jordan as a compelling, affordable destination.
Economic and Strategic Impacts
Tourism authorities view the resurgence of budget-friendly air travel as pivotal for both economic recovery and strengthening Jordan’s global competitiveness. The return of Wizz Air, along with Ryanair and potential new entrants like Eurowings, promises to reinvigorate hotel occupancy rates, support hospitality businesses, and stimulate broader tourism infrastructure investment.
Amid regional tensions that previously dampened tourism flows, this expanded air connectivity serves as a powerful signal that Jordan remains open, accessible, and welcoming. The ongoing winter flight network expansion showcases the Kingdom’s resilience and commitment to maintaining robust links with European markets.
Looking Ahead
With Wizz Air’s relaunch and flight expansion slated to extend into 2026, Jordan is positioning itself for sustained tourism growth. The combination of affordability, accessibility, and strategic marketing is poised to attract new waves of European visitors year-round.
As winter sets in across Europe, sun-seeking holidaymakers will now find it easier than ever to discover Jordan’s history-rich, nature-filled landscapes. The relaunch of these routes marks not just a return to pre-pandemic levels, but a renewed chapter in Jordan’s tourism evolution—one supported by enhanced international connections and a forward-looking vision.
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