In an era where travellers crave authentic and deeper connections with their destinations, Azamara Cruises has introduced its groundbreaking cultural initiative: “Discover What the Locals Know.” This innovative program, launching during the 2026–2027 fall-to-spring cruising season, transforms the Mediterranean cruise experience into a journey of true cultural immersion. Rather than being a mere spectator, guests will live like locals, engaging with communities and traditions that define the heart of the Mediterranean.
A New Chapter in Mediterranean Exploration
Azamara, renowned for its Destination Immersion® philosophy, is taking its signature experience to the next level. With this enhanced program, travellers will enjoy an authentic connection to destinations across Italy, France, Spain, Greece, and Sicily. Each stop is curated to provide a meaningful understanding of local traditions through guided tours, artisan workshops, and community events.
The initiative goes beyond traditional sightseeing, offering travellers the chance to engage in authentic, once-in-a-lifetime moments—sharing meals with residents, joining hands-on activities, and attending seasonal festivities that reflect the essence of each destination.
Highlights Across Italy, Sicily, France, Spain & Greece
The “Discover What the Locals Know” program features curated itineraries designed for cultural enthusiasts seeking to uncover the Mediterranean’s hidden stories.
- Italy: Portofino, Florence & Porto Santo Stefano
In Santa Margherita, autumn brings the olive harvest season alive. Guests can stroll through olive groves alongside local farmers, tour traditional mills, and sample the season’s first cold-pressed oils in an intimate and authentic setting. - Sicily: Catania
In Catania, November 3 marks the birthday of the celebrated composer Vincenzo Bellini. The city bursts with music during the Maratona Belliniana, featuring orchestral and operatic performances that honor his legacy and immerse guests in Sicily’s deep-rooted musical culture. - France & Italy: Florence, Genoa & Marseille
On the 7-night Best of the Mediterranean itinerary, travellers can attend the Festival dei Popoli in Florence, an iconic documentary film festival held in historic cinemas. This celebration of storytelling showcases the vibrant artistic pulse of the city. - Spain: Valencia, Cartagena & Seville
During the 9-night Spain Intensive cruise, a double overnight stay in Seville aligns with the European Film Festival. This experience allows guests to mingle with filmmakers and artists, immersing themselves in the city’s creative and cinematic atmosphere. - Seasonal Festivities in Florence
The 7-night Christmas Cruise is perfect for travellers seeking festive charm. Florence’s Piazza del Duomo Christmas Market comes alive with handcrafted gifts, traditional sweets, nativity scenes, and joyful live music—offering a magical experience against the city’s historic backdrop.
Off-Peak Advantage & Local Access
This program’s focus on the fall-to-spring season ensures that guests experience destinations during their quieter months. Cooler temperatures, fewer tourists, and a more relaxed pace make it possible to engage authentically with each location.
Azamara’s hallmark overnight port stays and extended hours complement this approach, allowing travellers to enjoy cities beyond the typical tourist timetable. Picture wandering through a quiet Tuscan village in the evening or enjoying a seaside dinner in Portofino after the day-trippers have gone home. These thoughtful experiences deliver deeper connections and lasting memories.
Booking Now Open
Reservations for Azamara’s “Discover What the Locals Know” itineraries are now open. Each sailing is designed to bring travellers closer to the cultural heartbeat of the Mediterranean, offering more than just stunning views. Guests are invited to step into local life, exploring authentic cuisine, festivals, and traditions that define the region.
This enhanced approach cements Azamara as a leader in cultural cruising, appealing to those seeking authentic experiences that are as enriching as they are unforgettable.
Why It Matters
- For travellers: This program offers the opportunity to explore the Mediterranean beyond its postcard-perfect images, fostering genuine cultural understanding.
- For local communities: The focus on off-season tourism supports sustainable travel by providing economic benefits year-round while easing the pressures of peak-season crowds.
- For sustainable travel: Small-group excursions and mindful itineraries promote balance, ensuring destinations maintain their authenticity while thriving economically.
Geo-Context & Cultural Significance
Italy:
- Portofino & Santa Margherita Ligure: Picturesque harbors, artisanal crafts, and culinary heritage.
- Florence: The cradle of the Renaissance, home to masterpieces and vibrant local traditions.
- Porto Santo Stefano: A serene Tuscan coastal town with rich maritime history.
Sicily (Catania):
- A city blending baroque architecture, culinary delights, and deep musical roots.
Spain:
- Seville: Known for its lively cultural scene, from flamenco to film festivals.
- Valencia & Cartagena: Rich in Mediterranean flavors and modern-meets-historic charm.
France (Marseille & Genoa en route):
- Cities offering a blend of French and Italian heritage, bustling markets, and a love for the arts.
Conclusion
Azamara’s “Discover What the Locals Know” program redefines Mediterranean cruising for 2026–2027. By focusing on immersive, authentic, and seasonally timed experiences, the line delivers journeys that go beyond the surface to reveal the heartbeat of each destination.
Whether walking through Tuscan olive groves, celebrating a musical legend in Sicily, or savoring holiday magic in Florence, these voyages invite travellers to live the Mediterranean as locals do—slowly, deeply, and with a sense of discovery that lingers long after the journey ends.
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