Azamara Cruises is taking Mediterranean travel to new heights with the launch of its groundbreaking program, “Discover What the Locals Know.” Beginning in fall 2026 and running through spring 2027, this unique initiative promises travelers an authentic, immersive way to explore some of the Mediterranean’s most iconic destinations while unveiling hidden cultural treasures that are often overlooked by traditional tourists.
This innovative program combines luxury cruising with deep cultural engagement, offering curated itineraries that encourage travelers to experience cities like Florence, Seville, and Catania not just as visitors, but as honorary locals.
Authentic Encounters Beyond the Tourist Trail
Unlike standard cruise excursions, “Discover What the Locals Know” is designed for hands-on cultural immersion. Guests will enjoy exclusive access to workshops with local artisans, culinary experiences in family-owned eateries, and after-hours tours of landmarks that eliminate the usual tourist crowds.
For example, during the Florence, Genoa & Marseille itinerary, travelers will have the rare opportunity to attend the Festival dei Popoli in Florence — a prestigious documentary film festival that has celebrated global storytelling and contemporary culture for over five decades.
Immersive Experiences Across Iconic Itineraries
Azamara’s Mediterranean voyages feature a lineup of unique cultural events, tailored to the seasonal and regional offerings of each destination.
- Saranda, Catania & Amalfi Coast:
Guests can participate in the Maratona Belliniana in Catania, Sicily, a citywide festival honoring famed composer Vincenzo Bellini. The celebration includes live performances, concerts, and walking tours showcasing the city’s artistic heritage. - Valencia, Cartagena & Seville:
This itinerary includes a double overnight stay in Seville, allowing guests to attend the city’s European Film Festival and mingle with locals in the city’s lively cultural and artistic districts. - Portofino, Florence & Porto Santo Stefano:
Visitors can join the seasonal olive harvest in Tuscany, followed by tastings of freshly pressed olive oil at family-run frantoi. This hands-on experience gives travelers an intimate glimpse into the agricultural heart of the region. - Mahon & Palma with Florence:
During the holiday season, guests will explore Florence’s festive Piazza del Duomo Market, savoring local seasonal treats, enjoying carols, and shopping for handcrafted holiday gifts alongside residents.
Enhanced Itineraries for Deeper Exploration
One of the highlights of this program is Azamara’s overnight and late-night port stays, offering travelers the flexibility to explore each destination beyond the usual day trip. Whether it’s enjoying evening markets in Seville or strolling through quiet alleyways in Marseille, guests can immerse themselves in local life without feeling rushed.
“Quiet exploration is at the heart of this program,” shared an Azamara representative. “Our goal is to transform travel from sightseeing into meaningful cultural exchange. Guests leave not just with memories but with connections to the places and people they’ve encountered.”
Bridging Luxury and Authenticity
Azamara has built a reputation for blending the elegance of luxury cruising with the richness of cultural immersion. The “Discover What the Locals Know” program takes that commitment further by curating small-group, locally guided activities that go beyond the surface level of standard tours.
From cooking classes with regional chefs to private art tours guided by local experts, every experience is crafted to provide guests with authentic insights into Mediterranean lifestyles and traditions.
The Mediterranean Like Never Before
The Mediterranean is already a perennial favorite for travelers worldwide, but Azamara’s approach is setting a new benchmark in experiential tourism. By fostering authentic connections and encouraging off-the-beaten-path exploration, the program offers travelers a unique way to rediscover beloved destinations while supporting local economies.
In destinations like Valencia, guests can enjoy private wine tastings at historic vineyards; in Seville, they can take part in flamenco workshops led by renowned performers; and in Catania, guided tours of local markets showcase the vibrant culinary heritage of Sicily.
Supporting Sustainable Tourism
Beyond enriching the traveler experience, Azamara emphasizes sustainable and responsible tourism. The itineraries prioritize partnerships with local businesses, guides, and artisans, ensuring that the economic benefits of tourism are shared within the communities visited. This focus not only enhances the authenticity of the experience but also promotes eco-friendly travel practices in some of Europe’s most delicate environments.
A Transformative Way to Travel
The 2026–2027 Mediterranean itineraries mark a turning point in how cruises are perceived. By emphasizing meaningful cultural exchange, Azamara Cruises is bridging the gap between luxury travel and authentic immersion, offering journeys that are as educational and enriching as they are relaxing.
With exclusive experiences, extended port stays, and expertly curated local encounters, Azamara Cruises is proving that the best way to see the Mediterranean is not just to visit — but to truly live it.
Travelers eager to embrace this new way of exploring can now book their “Discover What the Locals Know” voyages and prepare to experience the Mediterranean like never before.
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