Miami, Florida – The world of luxury cruising has reached new heights with Diamonds International’s debut aboard two of the most prestigious cruise lines: Oceania Cruises and Regent Seven Seas Cruises. Announced on August 13, 2025, this strategic partnership is set to redefine what it means to shop at sea, offering passengers a seamless fusion of global exploration and elite retail.
A Landmark Retail Experience at Sea
Diamonds International, celebrated worldwide for its fine jewelry and luxury timepieces, is now extending its renowned collections to guests aboard the new Oceania Allura and the recently refurbished Seven Seas Mariner®. Known for the patented Crown of Light® diamond—a unique 90-facet cut that dazzles even the most discerning jewelry lovers—Diamonds International brings its signature sparkle to the high seas. This marks the first time the brand’s retail presence spans across both cruise fleets, offering guests unparalleled access to premium products while traveling to breathtaking destinations.
Oceania Allura’s Elegant Retail Debut
Launched in 2025, Oceania Allura has already captivated guests with its elegant interiors and signature “Finest Cuisine at Sea®” promise. Now, with the addition of Diamonds International boutiques, guests can indulge in Swiss-crafted Breitling® timepieces—symbols of precision, durability, and timeless design. This curated retail addition complements Oceania’s upscale dining and cultural immersion, creating a truly well-rounded luxury travel experience.
Regent’s Seven Seas Mariner Revamp
The Seven Seas Mariner, renowned for its all-suite accommodations with private balconies, is undergoing a multi-million-dollar refurbishment set to complete later in 2025. The upgrade includes an expanded luxury shopping space designed to showcase Diamonds International’s offerings. Regent’s passengers, accustomed to the highest standards in service and comfort, will soon enjoy an onboard retail experience to match their world-class accommodations and globe-spanning itineraries.
A Curated Selection of Prestigious Brands
Passengers aboard both ships will have access to a refined assortment of luxury brands chosen to match the tastes of discerning travellers. Alongside Crown of Light diamonds and Breitling watches, guests can browse Ferragamo handbags, Panerai watches, and Tumi travel gear. These selections provide an opportunity to acquire high-quality mementos that serve as lasting reminders of unforgettable voyages.
Two notable newcomers to the cruise retail stage are Fair Harbor and Alustre. Fair Harbor transforms ocean plastics into stylish coastal-inspired apparel, offering guests a sustainable luxury option. Alustre, on the other hand, delivers diamond-infused cosmetics—spanning makeup, skincare, and fragrances—that bring an innovative touch of glamour to onboard shopping. Their introduction adds novelty and freshness to the retail lineup, appealing to eco-conscious travellers and beauty enthusiasts alike.
Luxury Beyond the Destination
The inclusion of Diamonds International in the onboard offerings of Oceania and Regent underscores a growing trend in the cruise industry: the blending of destination discovery with high-end lifestyle experiences. Today’s luxury travellers are not just seeking scenic itineraries—they desire fully immersive journeys that cater to their tastes both on and off the ship. This partnership allows passengers to explore ancient cities, pristine beaches, and cultural landmarks, then return to a ship where they can invest in rare jewelry, iconic watches, and exclusive designer pieces.
Why It Matters for Luxury Cruising
By integrating high-end retail into the fabric of the cruise experience, Oceania Cruises and Regent Seven Seas Cruises are setting a new industry standard. The ability to shop for premium products while sailing adds an extra layer of sophistication to an already indulgent voyage. For many guests, this transforms a cruise from a memorable trip into a fully curated luxury lifestyle experience.
The expanded boutique spaces also provide opportunities for personalized service. Expert staff can assist guests in selecting items tailored to their style, needs, and travel memories—whether it’s a bespoke jewelry purchase to mark a milestone or a timepiece to celebrate a once-in-a-lifetime journey.
A Partnership Poised for Growth
As the luxury cruise market continues to evolve, partnerships like this demonstrate a shift toward all-inclusive, experience-driven travel. Diamonds International’s expertise in luxury retail, combined with Oceania and Regent’s dedication to hospitality excellence, is a formula designed to appeal to seasoned cruisers and first-time luxury travellers alike.
From Miami’s bustling port to exotic international destinations, the partnership ensures that every aspect of the journey exudes refinement. Guests can anticipate a travel experience that is as much about indulgence and self-expression as it is about discovery and adventure.
The Future of Shopping at Sea
The debut in Miami is just the beginning. With Oceania Allura’s itineraries spanning multiple continents and the Seven Seas Mariner’s global reach, Diamonds International’s luxury retail experience will soon touch ports across the world. This expansion not only enhances the brand’s visibility but also reinforces the role of luxury retail as a vital part of modern cruise culture.
In the coming years, passengers can expect even more tailored offerings, exclusive collections, and immersive shopping events at sea—cementing this partnership as a milestone in the evolution of upscale travel.
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