Norwegian Cruise Line Holdings Ltd., a leading force in the global cruise industry, has unveiled an innovative cruise loyalty program designed to reward its most dedicated guests. Beginning on October 15, 2025, the new Loyalty Status Honoring Program will allow passengers to enjoy their loyalty benefits across all three of the company’s celebrated brands: Norwegian Cruise Line, Oceania Cruises, and Regent Seven Seas Cruises.
This initiative represents a significant milestone for the group, offering guests the ability to carry over perks they have earned with one brand and apply them when sailing with another. With a fleet of 34 ships sailing to more than 700 destinations worldwide, this program creates new opportunities for travelers to explore the distinct character of each cruise line while continuing to receive the recognition they deserve.
Seamless Benefits Across Norwegian, Oceania, and Regent
The Loyalty Status Honoring Program ensures that members of Latitudes Rewards®, Oceania Club®, and Seven Seas Society® can enjoy tier recognition across all three brands. A guest who has achieved elite standing on Norwegian Cruise Line will see their benefits matched at a corresponding level on Oceania Cruises or Regent Seven Seas Cruises, and vice versa.
This seamless approach allows frequent cruisers to indulge in the best of each brand while knowing their loyalty is respected. Whether it is Norwegian’s lively entertainment and innovative itineraries, Oceania’s reputation for gourmet dining and refined elegance, or Regent’s hallmark of all-inclusive luxury, passengers will now enjoy enhanced value for their loyalty status.
Expanding Choices for Global Travelers
The program comes at a time when cruise travel is rapidly growing in popularity across Asia, Europe, and North America. With more ships returning to service and new vessels on the horizon, Norwegian Cruise Line Holdings is uniquely positioned to capture the demand for flexible and rewarding travel experiences.
Guests can now choose from weekend escapes to the Caribbean, immersive cultural journeys in Asia, or once-in-a-lifetime expeditions through Europe—all while carrying their rewards with them. The cross-brand recognition encourages travelers to explore new styles of cruising without sacrificing the perks they have earned.
Executive Commitment to Guest Satisfaction
“We’re committed to rewarding the loyalty of our guests,” said Harry Sommer, President and CEO of Norwegian Cruise Line Holdings Ltd. “With the Loyalty Status Honoring Program, our guests can experience more of what makes each brand special while still enjoying the recognition and rewards they’ve earned, no matter which cruise line they choose.”
This announcement reflects the company’s long-term strategy of Charting the Course, a framework designed to strengthen customer relationships, foster repeat business, and encourage exploration across the diverse portfolio of brands.
Key Highlights of the Program
- Recognition Across Brands – Members of loyalty clubs on any brand will have their tier honored across all three, ensuring their perks travel with them.
- Elevated Guest Experience – From Norwegian’s lively entertainment to Regent’s luxurious offerings, travelers enjoy a consistently rewarding experience.
- More Ways to Explore – With over 700 destinations, travelers can select itineraries ranging from tropical escapes to cultural expeditions, knowing their loyalty is valued.
- Commitment to Flexibility – The program underscores Norwegian Cruise Line Holdings’ dedication to adapting to evolving guest expectations in the competitive cruise market.
Examples of Guest Benefits
Depending on tier status, guests may enjoy priority boarding, specialty dining discounts, complimentary excursions, or exclusive onboard events. Regent Seven Seas Cruises, known for its personalized luxury, offers high-value inclusions such as free Wi-Fi, fine wines, and immersive shore experiences. Oceania Cruises places emphasis on culinary excellence with access to specialty dining venues, while Norwegian delivers family-friendly fun with world-class entertainment and innovative activities.
By unifying loyalty recognition, the company has created a structure that allows guests to enjoy these benefits regardless of which brand they choose to sail with.
A Boost for Cruise Tourism
Industry experts note that loyalty programs are vital for customer retention in tourism and hospitality. For cruise lines, such initiatives not only reward repeat travelers but also encourage guests to expand their experiences across new destinations and ships.
The Loyalty Status Honoring Program is expected to appeal strongly to seasoned travelers who seek consistency in recognition while broadening their cruising horizons. At the same time, it provides reassurance to new cruisers who want to build loyalty with a group that offers flexibility and choice.
Looking Ahead to 2026 and Beyond
The launch of this program underscores Norwegian Cruise Line Holdings’ vision of becoming the most guest-focused cruise company in the world. With demand for leisure travel projected to grow steadily, the company is aligning its offerings with global travel trends, providing more freedom and recognition for its most loyal passengers.
By October 2025, guests enrolled in Latitudes Rewards®, Oceania Club®, or Seven Seas Society® will be able to request recognition of their tier status when booking with any of the three brands. This means that future vacations—whether aboard Norwegian’s lively ships, Oceania’s refined fleet, or Regent’s all-inclusive luxury vessels—will be enhanced with the privileges guests have already earned.
A Milestone in Cruise Loyalty Innovation
With its fleet of diverse ships and itineraries, Norwegian Cruise Line Holdings is offering guests more ways than ever to explore the world while enjoying a consistent loyalty experience. The Loyalty Status Honoring Program sets a new benchmark in the cruise industry, blending recognition, reward, and exploration into one seamless package.
For travelers, it represents not just an upgrade in benefits but an invitation to discover new brands, new destinations, and new adventures—all while carrying their loyalty rewards with them.
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